MNTN
MAY 16, 2023
When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.
Ad Rants
NOVEMBER 6, 2023
Or if you're advertising a new tech gadget, you may want to place your billboard near a popular electronics store. Knowing your target audience and where they frequent will help you make smart placement decisions and increase your billboard ads' likelihood of conversion. Local Insights Understanding the local landscape is invaluable.
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Martech
DECEMBER 29, 2023
Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. In 2024, achieving the right tone via AI will be a major priority for brands, particularly as they increasingly use channels like conversational commerce.
Fuel Lines
AUGUST 4, 2016
John has been helping companies like Arrow Electronics, MIT, Phillips Medical and hundreds of others improve their SEO/website marketing for over two decades. John and his agency are elite Google partners and have been invited, all expenses paid, to Google headquarters in 2012, 2013 and 2014.
Martech Series
AUGUST 31, 2022
This significantly increases consumer favorability and recall, and generates measurable ROI, as verified by advertisers who have tested first-look editions of Aki’s CTV ONE offering. CTV ONE reduces ad fatigue without costly creative production by leveraging patented personalization technology that dynamically diversifies CTV video creative.
MNTN
JANUARY 13, 2023
Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. Conversion Rate (CR). Return on Investment (ROI). Create Performance Targets.
illumin
OCTOBER 20, 2023
Contextual targeting ensures that ads are shown within the context of the user’s current online experience, increasing the likelihood of engagement and conversion. Lastly, contextual targeting improves return on investment (ROI) for advertisers. This leads to higher ROI compared to generic or irrelevant placements.
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