Martech Series

NOVEMBER 18, 2022

StoryFile and its AI-powered conversational video platform Conversa will be honored in the field of Software & Apps at the Consumer Electronics Show in January. was named a CES® 2023 Innovation Awards Honoree in the category of Software & Apps for its AI-powered conversational video platform Conversa. StoryFile Inc.

Electronics 105

Electronics Conversion Education Retail 105

Martech

APRIL 29, 2025

OpenAI is rolling out shopping features withinChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. According to him, this will be a shopping experience thats more personalized and conversational, rather than keyword-focused. What is shopping in ChatGPT.

Electronics 92

Electronics Fashion Retail Conversion 92

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. In 2024, achieving the right tone via AI will be a major priority for brands, particularly as they increasingly use channels like conversational commerce.

eCommerce 122

eCommerce Retail Electronics Conversion 122

Martech Series

FEBRUARY 23, 2023

Agora’s AI Noise Suppression is compatible across commonly used platforms such as Web, Windows, Android, MacOS/iOS, Electron, Flutter React Native and Unity. Marketing Technology News: MarTech Interview with Allen Bonde, CMO at TreviPay The post Agora Launches AI Noise Suppression appeared first on MarTech Series.

Electronics 104

Electronics Communications Education MarTech 104

Martech Series

DECEMBER 15, 2022

Highlighting eight winning products, Reviewed will present the inaugural AccessABILITY Awards as part of the 2023 Consumer Electronics Show’s (CES) official programming on Friday, January 6 at 12:30 p.m. This impactful conversation will explore accessible product innovation, highlighting industry trends and leaders in this space.

Electronics 98

Electronics MarTech Conversion Marketing 98

Martech

JUNE 26, 2024

Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. Shih also pointed out that LG Electronics is using genAI to speed up ad production. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Are you getting the most from your stack?

A/B Testing 117

A/B Testing Machine Learning Cookies Electronics 117

Martech

MAY 26, 2022

Work comes to them in the form of the creative brief via an electronic system, but there’s no conversation. The Collaborative Planning Workshop is just what it says—a collaborative conversation where everyone is on an equal playing field and striving towards successful outcomes. Industry: Retail.

Marketing 112

Marketing Conversion Rate Electronics Healthcare 112

Martech

NOVEMBER 28, 2023

For instance, discounts on electronics peaked at 31% off the listed price (versus 25% in 2022). Discounts for toys, conversely, came in under last year’s discounts — 27% this year versus 34% in 2022. Get MarTech! The post Strong Cyber Week sales show consumers are willing to spend appeared first on MarTech. Black Friday.

eCommerce 109

eCommerce Electronics MarTech Retail 109

Martech Series

OCTOBER 27, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. These innovations result in one of the fastest, most secure processes in the European market while also significantly increasing conversion rates. Milestone for identity verification based on AI algorithms.

Conversion Rate 98

Conversion Rate Electronics MarTech Cookies 98

Martech Series

JANUARY 26, 2023

What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.” link] The post Preciso Announces Integration With Shopify appeared first on MarTech Series. Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in 6 countries.

eCommerce 98

eCommerce Machine Learning Display Advertising Electronics 98

Martech Series

AUGUST 31, 2022

By utilizing Aki’s personalization tactics on mobile, the Primal Kitchen brand has seen impressive results with past campaigns, including generating conversions at key retail partners. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

Retail 96

Retail Electronics MarTech ROI 96

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. To help out, we worked with agile expert and MarTech contributor Stacey Ackerman to develop an e-book guide so that you can lead your agile marketing team towards better agile marketing practices.

A/B Testing 115

A/B Testing Electronics GDPR MarTech 115

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. Stephen Prately , Growth Consultant, The Conversion Co. This is why long copy works.”

Healthcare 117

Healthcare Marketing Cookies Electronics 117

Martech

OCTOBER 16, 2023

They’re tied to a customer’s action and deliver value that should lead to a conversion. The order confirmation is like an electronic receipt, while the shipping confirmation confirms that your purchase is on its way. Send transactional emails promptly Deliver them in 30 seconds or no more than five minutes after conversion.

Marketing 135

Marketing eCommerce Shipping Conversion 135

Martech Series

DECEMBER 9, 2022

Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI. Conversely, consumers plan on buying clothes and shoes the most, with 63.2% Conversely, consumers plan on buying clothes and shoes the most, with 63.2% Over half of consumers will also be looking for what’s readily available.

Retail 105

Retail Electronics Finance eCommerce 105

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. I’d say we’re seeing a shift in the way in which we interact with customers and the conversations we’re having. Virtual event, courtesy of Panasonic.

Food 112

Food A/B Testing Conversion Electronics 112

Martech Series

DECEMBER 30, 2022

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. With the help of the Oracle Autonomous Database, the hands-free Voice digital assistant, and the Apex minimal code development tools, the company has now opted to update the Cerner electronic medical records software.

Healthcare 130

Healthcare Manufacturing Electronics Communications 130

Martech Series

DECEMBER 2, 2022

Instant gratification is just an SMS away, as the survey found that sexting — sharing sexually explicit messages or images through electronic means, cell phones in particular — is a popular pastime for many Americans. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network. Hold the phone!

Communications 97

Communications Electronics MarTech Marketing 97

Martech

FEBRUARY 4, 2022

That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. MarTech’s Email Marketing Periodic Table – Compliance elements. This can be executed as a “welcome” email.

Marketing 112

Marketing MarTech Audience Communications 112

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Get MarTech! Finish Thompson has plenty of room for future growth. In your inbox.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

Martech

OCTOBER 30, 2023

A Mail Transfer Agent is the software that transfers electronic messages from one user to another by using a SMTP server which enables outbound email. The post Email marketing strategy: A marketer’s guide appeared first on MarTech. A Mail User Agent is the system that enables emails to be sent and received. In your inbox.

Marketing 127

Marketing Audience Communications Electronics 127

Martech Series

DECEMBER 23, 2022

Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. This really is crucial during the Christmas season as many people use their cellphones, tablets, and other electronic devices for browsing and buying. Make the use of Smartphones in a strong manner.

Conversion Rate 97

Conversion Rate Retail Brand Awareness Conversion 97

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. 4) Conversational Marketing. With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.

Marketing 145

Marketing SEO Conversion Audience 145

Martech

OCTOBER 20, 2023

Gene De Libero’s martech journey has been a wild ride. And he’s a frequent contributor to MarTech. Synthesizer patches and conversation — ways to stay connected. I was applying all that learning in martech and got a gig at NYU as an adjunct, developing their first digital marketing program.

Education 117

Education Agency MarTech Electronics 117

Single Grain

APRIL 4, 2022

Conversion optimization services. They help you measure crucial metrics such as value per visitor, cost per conversion, site search keywords, and GA4 event measurements tracking. Conversion optimization services. Conversion rate optimization. They combine analytics with PPC to achieve an exceptional conversion rate.

Agency 52

Agency SEO Conversion Rate ROI 52

Martech

MARCH 27, 2023

Dig deeper: 5 reasons why marketers should consider TikTok for B2B “Nearly all social media platforms and other online businesses collect a lot of personal data from their users,” The Electronic Frontier Foundation’s Adam Schwartz and David Greene recently wrote. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing 105

Marketing Electronics MarTech Media 105