Martech

OCTOBER 22, 2024

Amazon fared better for conversions than its U.S. Ecommerce tech solution PriceSpider measured conversion rates on October 8 and found Amazon (12.6%) far ahead of Walmart (8.1%) and Target (4%). The electronics category saw a significant increase in discount rate, up 25% year-over-year. In the U.S. In the U.S., Likely not.

Electronics 73

Electronics Retail eCommerce Food 73

Fuel Lines

JANUARY 22, 2013

a traditional and electronic publisher of courageous thought leadership content. In a recent conversation that I had with author Tim Williams, he said that David Baker is one of the brightest minds in the advertising industry. David owns RockBench Publishing Corp.,

Media 278

Media Electronics Agency Conversion 278

Ad Rants

NOVEMBER 6, 2023

Or if you're advertising a new tech gadget, you may want to place your billboard near a popular electronics store. Knowing your target audience and where they frequent will help you make smart placement decisions and increase your billboard ads' likelihood of conversion.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Martech

SEPTEMBER 18, 2024

Unlike traditional marketing methods that often miss the nuances differentiating individual consumers, AI-driven customer marketing engages in meaningful, personalized conversations throughout the consumer’s shopping journey. By tailoring messages to these specific preferences, brands can maintain relevance and drive deeper engagement.

Media 78

Media Ad Inventory Electronics Audience 78

Martech Series

NOVEMBER 18, 2022

StoryFile and its AI-powered conversational video platform Conversa will be honored in the field of Software & Apps at the Consumer Electronics Show in January. was named a CES® 2023 Innovation Awards Honoree in the category of Software & Apps for its AI-powered conversational video platform Conversa. StoryFile Inc.

Electronics 99

Electronics Conversion Education Retail 99

Martech

APRIL 29, 2025

OpenAI is rolling out shopping features withinChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. According to him, this will be a shopping experience thats more personalized and conversational, rather than keyword-focused. What is shopping in ChatGPT.

Electronics 95

Electronics Fashion Retail Conversion 95

Digiday

JANUARY 7, 2024

It will surprise no one attending the 2024 Consumer Electronics Show that AI will be stealing the spotlight this week. Senators Ben Ray Lujan, Jacky Rosen, and Cynthia Lummis — other conversations feature representatives from the Federal Trade Commission, U.S. government. of Commerce, the National Security Council, and U.S.

Electronics 99

Electronics Media Marketing Entertainment 99

Digiday

JANUARY 4, 2024

At next week’s Consumer Electronics Expo (CES), Kevin Gentzel, Newsweek’s global chief commercial and growth officer, is a prime example of how the event has transformed for marketers. Digiday will be on the ground covering CES from Jan. Sign up here for a daily briefing in your inbox highlighting Digiday’s takeaways.

Electronics 96

Electronics Conversion Marketing Media 96

Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Conversion paths are fragmented. Performance Analytics: Measuring not just rankings and traffic, but user intent fulfillment and conversion behavior.

Media 59

Media SEO Marketing Healthcare 59

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. In 2024, achieving the right tone via AI will be a major priority for brands, particularly as they increasingly use channels like conversational commerce.

eCommerce 127

eCommerce Retail Electronics Conversion 127

Martech Series

JULY 14, 2022

Stinziano joins First Orion after a 12-year career at Samsung Electronics North America, where he most recently served as the executive vice president of the consumer business division. Over the course of a career spanning three decades, Stinziano has held leadership roles at Sony Electronics, AT&T and D&M Holdings.

Electronics 88

Electronics Communications MarTech Conversion 88

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

OpenX

JANUARY 14, 2025

During the 2025 Las Vegas Consumer Electronics Show (CES), Matt Sattel , Chief Revenue Officer at OpenX joined Nicole Pruess from Marketecture Media and guest host of The Advertising Forum. Watch their conversation above or via this link , and read on to understand how were solving for our partners biggest pain points in 2025 and beyond.

Conversion 52

Conversion Electronics Direct Data Agency 52

Lemonads

MARCH 1, 2021

In this article, we’ll briefly define pre-landers, go over their pros and cons, and tell you when you should use them to boost your conversion rates. Offers usually have their own landing pages (or landers), so pre-landers are designed to warm up customers and prepare them for this part of your conversion funnel. What’s a Pre-Lander?

Conversion Rate 52

Conversion Rate Conversion Affiliates Electronics 52

Single Grain

APRIL 30, 2025

Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Real-time personalization based on intent signals can increase conversion rates by up to 341%. Brands that master micro-moments see 3x higher conversion rates and 2.5x

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Digiday

JANUARY 9, 2024

Change is in the wind as the digital media sector descends on the halls and meeting rooms of the Consumer Electronics Show this week.

Cookies 73

Cookies Electronics Conversion Media 73

Martech

MAY 26, 2022

Work comes to them in the form of the creative brief via an electronic system, but there’s no conversation. The Collaborative Planning Workshop is just what it says—a collaborative conversation where everyone is on an equal playing field and striving towards successful outcomes. Industry: Retail.

Marketing 117

Marketing Conversion Rate Electronics Healthcare 117

Digiday

JANUARY 14, 2025

This weeks Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last weeks Consumer Electronics Show, during which it discussed its advertising road map for the year. This is a member-exclusive article from Digiday.

Electronics 63

Electronics Conversion Advertising 63

Digiday

MARCH 27, 2023

Less than 5% work in the technology, consumer electronics or services industries. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%). As retail media evolves, more non-CPG brands and agencies will leverage RMNs to drive conversions and generate brand awareness.

Retail 72

Retail Geo targeting Electronics Media 72

Digital Ad Blog

FEBRUARY 11, 2025

For instance, an e-commerce retailer selling consumer electronics can automatically adjust pricing when a competitor lowers its rates or launches a promotional campaign. Conversely, pricing too low can erode perceived value and profitability. If a company prices too high, potential customers may turn to established competitors.

Machine Learning 52

Machine Learning Marketing Electronics Retail 52

Martech

NOVEMBER 28, 2023

For instance, discounts on electronics peaked at 31% off the listed price (versus 25% in 2022). Discounts for toys, conversely, came in under last year’s discounts — 27% this year versus 34% in 2022. For Cyber Monday, solid discounts were found across major categories, Adobe Analytics found. Black Friday.

eCommerce 113

eCommerce Electronics MarTech Retail 113

Martech Series

DECEMBER 15, 2022

Highlighting eight winning products, Reviewed will present the inaugural AccessABILITY Awards as part of the 2023 Consumer Electronics Show’s (CES) official programming on Friday, January 6 at 12:30 p.m. This impactful conversation will explore accessible product innovation, highlighting industry trends and leaders in this space.

Electronics 91

Electronics MarTech Conversion Marketing 91

Single Grain

OCTOBER 28, 2019

For example, a customer might buy electronic products like a TV once every five years, but they will buy clothing like new t-shirts once a month. This tactic requires a high volume of leads and strong conversion rates. Many businesses make the mistake of thinking that the conversion is the end of the customer journey.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Single Grain

APRIL 24, 2025

It combines the conversational interface and contextual understanding of an AI chatbot with the information retrieval capabilities of a search engine. These insights enable marketers to create personalized campaigns that resonate with specific audience segments, improving engagement and conversion rates.

Marketing 52

Marketing SEO Conversion Rate Audience 52

Martech Series

FEBRUARY 23, 2023

Agora’s AI Noise Suppression is compatible across commonly used platforms such as Web, Windows, Android, MacOS/iOS, Electron, Flutter React Native and Unity. The technology is easy to integrate and enabling AI Noise Suppression only takes a few lines of code.

Electronics 85

Electronics Communications Education MarTech 85

Martech

JUNE 26, 2024

Shih also pointed out that LG Electronics is using genAI to speed up ad production. With the capacity of genAI chatbots to have detailed conversations with customers and show an understanding of consumers’ needs, lower-funnel activities will be possible.

A/B Testing 123

A/B Testing Machine Learning Cookies Electronics 123

Digiday

JANUARY 8, 2025

10 Questions with Stagwells Mark Penn AI is one backdrop for this years Consumer Electronics Show. This edition of the daily CES Briefing features an interview with Stagwells Mark Penn about the landscape for agencies and a recap of a session from OpenAPs Audience Summit on the disconnect with streaming ad data.

Electronics 62

Electronics Agency Conversion Audience 62

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. Stephen Prately , Growth Consultant, The Conversion Co. This is why long copy works.”

Healthcare 123

Healthcare Marketing Cookies Electronics 123

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. I’d say we’re seeing a shift in the way in which we interact with customers and the conversations we’re having. Virtual event, courtesy of Panasonic.

Food 117

Food A/B Testing Conversion Electronics 117

Single Grain

APRIL 24, 2025

By analyzing vast amounts of online content, social media conversations, and search patterns, it can suggest content ideas that are likely to perform well. After implementation, the company saw a 32% increase in organic traffic to product pages and a 24% improvement in conversion rates.

Marketing 52

Marketing SEO Audience Conversion 52

Martech

OCTOBER 16, 2023

They’re tied to a customer’s action and deliver value that should lead to a conversion. The order confirmation is like an electronic receipt, while the shipping confirmation confirms that your purchase is on its way. Send transactional emails promptly Deliver them in 30 seconds or no more than five minutes after conversion.

Marketing 137

Marketing eCommerce Shipping Conversion 137

Martech Series

OCTOBER 27, 2022

These innovations result in one of the fastest, most secure processes in the European market while also significantly increasing conversion rates. The conformity extension was approved by the Italian Digital Agency (Agenzia per l’Italia Digitale, AGID) and is valid for the European Union.

Conversion Rate 86

Conversion Rate Electronics MarTech Cookies 86

Ad Monsters

JANUARY 12, 2024

Brands and companies will increasingly move beyond simplistic attribution models and adopt multi-touch/cross-platform models to consider the full customer journey and understand how different interactions contribute to conversions and LTV.” ” – Gijsbert Pols, Ph.D.,

Viewability 111

Viewability Electronics Retail Audience 111

Martech Series

JANUARY 26, 2023

What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.” Marketing Technology News: Influencer Marketing Trends for 2023 Determined to see that all advertisers should benefit from programmatic advertising, the Preciso team remains on a mission to open the market to smaller brands.

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Digiday

APRIL 18, 2023

“People may not be aware of this already, but we have adjacency controls in place that are really quite effective,” Musk told the packed mainstage room where hundreds recorded his comments on their cell phone cameras even after it was rumored that electronic recordings of the session somehow would not be permitted. .

Audience 68

Audience Electronics Conversion Media 68

Martech

OCTOBER 28, 2021

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. Conversely, 24% say that don’t plan to make any changes. This will help build consumer trust and provide marketers with relevant first-party data. Read more here.

A/B Testing 120

A/B Testing Electronics GDPR MarTech 120

Single Grain

NOVEMBER 1, 2019

Adobe Sign ( formerly EchoSign ) is one of the leaders of web-based electronic signatures. By integrating it into the company’s document services, Adobe was able to solve one of the pain points of PDFs at the time — the fact that you couldn’t sign them electronically. Adobe’s Conversion Rate Optimization (CRO).

Marketing 15

Marketing SEO Pop-Up Conversion 15