Martech

MAY 21, 2024

There is a growing need to complement this approach with more dynamic and conversational approaches. Imagine you work for a consumer electronics company tasked with promoting a new smartphone. for conversations In the above example, a conversation might have sussed out the nuance to save the campaign.

Conversion 87

Conversion Marketing A/B Testing Electronics 87

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

Martech

OCTOBER 28, 2021

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. Conversely, 24% say that don’t plan to make any changes. This will help build consumer trust and provide marketers with relevant first-party data. Read more here.

A/B Testing 105

A/B Testing Electronics GDPR MarTech 105

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. I’d say we’re seeing a shift in the way in which we interact with customers and the conversations we’re having. Virtual event, courtesy of Panasonic.

Food 110

Food A/B Testing Conversion Electronics 110

MNTN

JANUARY 13, 2023

As the company plans its back-to-school campaign, the brand positioning aspect of their plan would tell them to focus on talking about protecting a student’s lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Conversion Rate (CR). Create Performance Targets.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Martech Series

DECEMBER 23, 2022

This really is crucial during the Christmas season as many people use their cellphones, tablets, and other electronic devices for browsing and buying. Because desktops have a higher engagement rate and more conversions, they wanted potential customers to visit the desktop version of the website. What should you do then?

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Single Grain

AUGUST 8, 2019

How can you leverage that knowledge to increase our retargeting conversion rates? One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign. For example, I was looking at some electronics on Best Buy and later that day I was on another website.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108