Martech Series
JANUARY 30, 2023
Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.
InMobi
JULY 17, 2020
For this interview, I sat down with Rohit Dosi, Business Head of Microsoft Advertising at InMobi, on July 13. In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics.
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Basis
JANUARY 11, 2024
There are just over 102 million US adults in this segment, and they’re typically aged 50 and older, married, college educated, and bringing in less than $100,000 per year. Therefore, it’s important to approach this audience with a mix of emotional appeal and hard evidence that they can bring to conversations with their doctor.
Basis
OCTOBER 9, 2023
They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today want trustworthiness, personalization, and more control throughout their buying journey.
InMobi
JULY 13, 2020
This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Interested in learning more about Microsoft Search Advertising?
Basis
JUNE 6, 2022
They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Consumers today are savvy, well-informed, and deliberate in their buying choices. It’s Trackable.
Digiday
NOVEMBER 8, 2022
At least part of those gains were due to advertising. Or more specifically, a shift from search advertising to brand advertising that started three years ago. We want to educate people about our new features.”. It raked in $2.9 billion over the period, up 29% from a year earlier. billion, a 46% rise.
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