Basis
DECEMBER 16, 2022
Two of the most commonly used channels are programmatic display advertising and paid search advertising. Advertisers often focus their efforts and budgets here, as both channels are well established, with a history of proven results. Paid Search vs. Display Advertising. Paid Search and Machine Learning.
Martech Series
JANUARY 26, 2023
Preciso becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants, through a user-friendly, plug-and-play interface. Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in 6 countries.
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Martech
OCTOBER 14, 2021
Artificial intelligence and machine learning applied to analyzing the customer journey anddelivering insights on the next best action. Artificial intelligence and machine learning. Analysis using artificial intelligence and machine learning. Real-time, or close to real-time, data.
Martech
FEBRUARY 19, 2022
What is our process for analyzing inbound phone conversations? Call analytics platforms use AI- and machine learning-based speech analytics and natural language processing to provide robust insights into call quality, particularly around caller sentiment, tone and intent. What kind of data can we pull out of calls?
Martech
FEBRUARY 23, 2022
This caution applies to the marketing team, as well, as sales enablement will require them to learn new processes around content development and management. Are we currently extracting valuable information from sales calls, conversations and other interactions?
Single Grain
AUGUST 3, 2023
Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.
illumin
OCTOBER 20, 2023
Rather than relying on individual user behaviors or interests, contextual targeting uses keywords, topics, location, and other factors to determine which ads should be displayed to them. Contextual targeting in digital advertising, specifically display advertising , offers several benefits for both publishers and advertisers.
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