What Is Programmatic Ad Buying? The Complete Beginner’s Guide 2021 and Beyond
Lemonads
AUGUST 7, 2021
In simple terms, programmatic advertising is a promotion mechanism that allows you to purchase digital ad space in real-time throughout the internet with the help of artificial intelligence (AI) and machine learning. Also known as cost-per-mille (CPM), this approach sells off impressions in sets of 1000.
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