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How e-commerce companies can brave the new retail environment

TechCrunch Ads

E-commerce companies were once considered nearly invincible as they grew unfettered and saw record profits. This is already evident in the lackluster earnings from major retailers such as Target and Walmart, where we’re seeing the mix of non-discretionary revenue accelerate due to inflation while discretionary item sales slow down.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. Each misplaced character, typo, or non-Latin character in English emails could be your downfall. Deep intent data can boost conversion rates from 6% to 10% , per Gartner.

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Media Briefing: Publishers use registration walls as subscription bridges

Digiday

Running up that wall 3 questions with Vox’s Liz Nelson Digiday experiments with NFTs Facebook deprioritizes publishers, Money turns a profit and more. The key hits: Registered users are 45 times more likely to become a paid subscriber than a non-registered user, according to Piano’s latest Subscription Benchmark Report.

Media 64
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Fobi’s CheckPoint Solution Wins Award For Best Ticketing Technology at the 2022 Event Technology Awards in U.K. Additionally Fobi Receives $440,160 in Proceeds From Warrant Exercises.

Martech Series

Fobi AI Inc , a leader in providing real-time data analytics through artificial intelligence to drive operational efficiencies and profitability, is pleased to announce that their digital ticketing solution CheckPoint has won the award for best Ticketing Technology at the 2022 Event Technology Awards.

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Social CRM Leader GoSky AI Completes Seed Funding Round Led by VC firm 500 Global

Martech Series

Over 90% Conversion Rates. Brands receive 2 times of conversational value and 5 times in profit. In 2021, GoSky AI in cooperation with its brand partners, tallied 11 million social users who interacted with brands amid several hundred million conversations.

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How to Scale Your Business Online and Do it Right

AdvertiseMint

We’ll discuss: Identifying your ideal customers to laser-focus your marketing message Engaging and retaining your customers to boost repeat sales Refining your pricing strategy to accelerate profitable growth Automating for efficiency as you grow bigger And more! This informs how you set your rates. A/B testing is another must.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

They are non-skippable and are an effective way to capture viewers’ attention right from the start. Bumper ads: Bumper ads are short-form video ads that are typically six seconds long and non-skippable. The other two different types of linear ads are skippable and non-skippable ads.