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TikTok Ads vs Facebook Ads

AdvertiseMint

With its predominantly young user base, it’s become a hub for creative expression and entertainment. This can increase costs per click (CPC) or impression (CPM). Average click-through-rate CTR, or click-through rate, measures the relationship between the number of impressions and clicks. per click.

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FuboTV Reports Successful Results for Advertisers Adopting Unified ID 2.0 After Becoming First Connected TV Partner

Martech Series

The first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV has since seen a spend growth rate 112.8% faster than the increase in available impressions. A success for both the buy side and sell side, advertiser spend increased by 61.5%

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Social CRM Leader GoSky AI Completes Seed Funding Round Led by VC firm 500 Global

Martech Series

Over 90% Conversion Rates. Brands receive 2 times of conversational value and 5 times in profit. ” “GoSky AI was part of the first batch of 500 Global Accelerator Taiwan with TTA, and we saw first hand how quickly the team has moved to build its impressive technology.

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Top 5 XR and AI marketing trends in 2023

Martech

I have been testing many of these tools and the capabilities are impressive! The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. Their website boasts an 80% reduction in production time for your 3D assets and 94% increase in conversion rates, a.k.a.

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The Power of CTV Advertising: Unlocking Targeted Reach and Engagement

Smart-Hub

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. People simply pull off the cords for wireless content viewing.

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How brands are leveraging digital OOH’s storytelling capabilities

Digiday

These interactive ads and entertainment experiences take riders on a brand journey that includes top-funnel awareness via verified ad impressions placed between games and other interactive experiences. Successful marketing requires brands to connect with consumers through a story, from beginning to end.

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Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies

Digiday

Color by numbers Paramount and Videoamp last week released an outcomes report on several campaigns in categories across across automotive, CPG, QSR and entertainment that ran on Paramount Network in 2022. organic revenue growth.

Media 69