FuboTV Reports Successful Results for Advertisers Adopting Unified ID 2.0 After Becoming First Connected TV Partner
Martech Series
OCTOBER 3, 2022
The first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV has since seen a spend growth rate 112.8% faster than the increase in available impressions. A success for both the buy side and sell side, advertiser spend increased by 61.5%
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