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The top ecommerce trends from record-breaking Amazon Prime Day 2024

Martech

On the first day alone, the home furnishings category saw a doubling of online transactions and a conversion rate up 75%, according to commerce media platform Criteo. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found.

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Discounts and election fatigue: What to expect for the holidays

Martech

Amazon fared better for conversions than its U.S. Ecommerce tech solution PriceSpider measured conversion rates on October 8 and found Amazon (12.6%) far ahead of Walmart (8.1%) and Target (4%). The electronics category saw a significant increase in discount rate, up 25% year-over-year. In the U.S., Likely not.

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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. For CAN-SPAM alone, fines can reach $51,744 for each email violation.

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When Should You Use Pre-Landers to Boost Conversion Rates?

Lemonads

In this article, we’ll briefly define pre-landers, go over their pros and cons, and tell you when you should use them to boost your conversion rates. Offers usually have their own landing pages (or landers), so pre-landers are designed to warm up customers and prepare them for this part of your conversion funnel.

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Tactics to Dominate Micro-Moments and Capture Customer Intent

Single Grain

Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Real-time personalization based on intent signals can increase conversion rates by up to 341%. Key Metrics 78% increase in organic click-through rates.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

For example, a customer might buy electronic products like a TV once every five years, but they will buy clothing like new t-shirts once a month. This tactic requires a high volume of leads and strong conversion rates. 8 Tools to Help With Conversion Rate Optimization. 2) Conversion Rate.

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Perplexity Marketing Explained: Why Marketers Should Pay Attention

Single Grain

These insights enable marketers to create personalized campaigns that resonate with specific audience segments, improving engagement and conversion rates. Behavioral pattern recognition : Uncovering how different segments interact with brands and content.