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The top ecommerce trends from record-breaking Amazon Prime Day 2024

Martech

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion in U.S. online sales this year. increase over last year.

eCommerce 125
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CDP and customer experience: Best of the MarTechBot

Martech

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

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Amazon’s new Retail Ad Service brings RMN to the masses

Martech

This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. Early adopters and future outlook Early adopters include iHerb, Weee! Processing.

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How to balance ROAS, brand safety and suitability in social media advertising

Martech

ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. This erosion decreases conversion rates, reduces customer loyalty and ultimately lowers ROAS. The impact of brand safety on ROAS is profound.

Media 128
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How to effectively measure ecommerce using GA4

Martech

Ecommerce teams often lack a full view of user behavior. Focus on metrics that reflect performance and signal opportunity: Conversion rate and average order value show purchasing trends by product and channel. Cart abandonment rate identifies friction in the checkout process. Key interactions include: Product views.

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3 ways to use predictive analytics to make better decisions 

Martech

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. But these can include: Increased engagement rates. Higher conversion rates. Faster conversion rates.

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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Martech

The post Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up appeared first on MarTech. Several reports this year have shown that advertising costs increased: Google search CPCs up 9%, pushing ad spend up 17% – leading to brands looking to diversify their ad spend. Email: Business email address Sign me up!

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