Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel.

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Digiday

JANUARY 15, 2024

The connected TV ad industry continues to rely on the IP address for tracking viewers and connecting CTV audiences with other devices in the household. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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MNTN

JANUARY 13, 2023

From Netflix and Disney+ embracing ads, to streaming besting linear TV in viewership, it was a year of shakeups, disruptions, and exponential growth. When Netflix first started to produce original content in 2013, they publicly made their intentions clear: they were aiming to dethrone HBO as the home of “prestige TV.”

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AdExchanger

SEPTEMBER 5, 2023

The post The Marketer’s Guide To IP Addresses In Connected TV appeared first on AdExchanger. State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade.

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MNTN

OCTOBER 28, 2022

It’s now easier than ever for advertisers to reach their target consumers through Connected TV. Not only that, but 67% actually preferred those models over subscription-based Connected TV services. . Connected TV in the News. Connected TVs Are the ‘New App Stores’ for Customized Viewing Beet.TV

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AdExchanger

NOVEMBER 6, 2022

The giants of linear TV are fully aware of the power of streaming. The industry has a simple goal to pursue: to establish interoperability between legacy linear and connected television, which will streamline ad spend across both channels. The post An Interoperable Future For Linear And Connected TV appeared first on AdExchanger.

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Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. Connected TV, on the other hand, creates and captures an incremental audience. What happens when these leads have all been captured?

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Adweek

APRIL 29, 2024

Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio's fourth annual appearance at the.

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MNTN

DECEMBER 12, 2023

According to recent statistics, nearly 60% of Connected TV (CTV) users in the U.S. consider CTV ads more relevant than traditional TV ads. Here’s everything you need to know about Connected TV inventory. What Is Connected TV Inventory? Here are some of the most common CTV placement types.

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AdExchanger

JUNE 20, 2023

The post Unlocking Opportunities For Transparency And Control In Connected TV Ads appeared first on AdExchanger. Video and CTV bring challenges and opportunities for notice and choice. And doubts persist about whether the industry can self-regulate on the issue.

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MNTN

OCTOBER 14, 2022

We all know that Connected TV has been growing in popularity over the last few years. Connected TV in the News. Even Apple TV+ Is Thinking About Ads Now eMarketer Apple is the next streamer to cave into the ad-supported video (AVOD) trend. What’s the Most Effective TV Ad You’ve Seen, and Why?

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MNTN

APRIL 6, 2023

And, while Connected TV usage continues to grow year over year, consumers are being more mindful of which networks deserve their hard earned dollars amid price hikes across the board. The newest addition to the price hike pack is YouTube TV, who raised their monthly subscription from $64.99 last month. appeared first on MNTN.

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Basis

NOVEMBER 14, 2022

The Rise of Connected TV. Today, thanks to the growth of connected TV (CTV), you’re likely quite familiar with them (and if not, boy— do we have a resource for you !) Today, we’re digging into these questions—and more—as we explore some of the key benefits of connected TV advertising. Let’s dive in.

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MNTN

JUNE 1, 2022

Today, we’re excited to officially make Audience Segment Reporting available to all marketers using the MNTN Performance TV platform. While a limited number of other Connected TV and OTT platforms come with integrated targeting segments, those segments are often limited to basic demographics and interests. Schedule a demo below.

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MNTN

JULY 15, 2022

And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house. MNTN Performance TV Audiences. Sign Up for the Connected TV Report Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.

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Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B What in the World Is Connected TV? So what actually is connected TV?

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Martech

DECEMBER 6, 2023

TV has become a powerful performance channel Advertisers once used television primarily as an awareness play. They don’t get upset with the TV manufacturer.” MNTN Next Gen TV was developed to help advertisers and their teams transform television into an even more powerful growth engine. appeared first on MarTech.

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MNTN

AUGUST 22, 2023

With the right approach today, the digital DNA of Connected TV (CTV) offers advertisers accurate attribution that can help them effectively measure their newest performance marketing channel. Alongside paid search and social media, Performance TV creates a trifecta of digital marketing greatness. So how does it work?

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AdvertiseMint

NOVEMBER 15, 2023

The Definition of Connected TV Connected TV, often abbreviated as CTV, refers to any television set that connects to the internet and accesses content beyond what is available via the normal offering of cable or satellite providers. How Connected TV Works?

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MNTN

NOVEMBER 21, 2022

By the end of this year, Connected TV advertising spend topped $21 billion and is set to increase by 27% to $26.92 If anything, your new year’s resolution as a marketer should include adding Connected TV to your marketing mix. The post How to Make the New Year Newsworthy With Connected TV appeared first on MNTN.

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Marketing Tech News

APRIL 13, 2023

The research explores viewers’ uptake of CTV and their views on the TV advertising experience, alongside their preferences and perceptions of different channels. Read more » The post UK connected TV audiences continue to invest time in premium content appeared first on Marketing Tech News.

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AdExchanger

DECEMBER 28, 2023

The post AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023 appeared first on AdExchanger.

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MNTN

SEPTEMBER 20, 2023

The early days of the Connected TV industry are over. With an increase in viewership , advertisers are doing their best to follow the audience and advertise where they spend a significant amount of their TV time. The post Navigating the Growing Connected TV Advertising Landscape appeared first on MNTN.

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MNTN

OCTOBER 13, 2022

We hate to say we told you so, but we knew it was coming: the TV bundle is back , but not in the way you once thought (and wrinkled your nose—cable bundles, we’re looking at you). Since the Connected TV industry has reached an inflection point, it’s not only about growing subscribers and scaling, but keeping customers sticky to your brand.

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MNTN

AUGUST 25, 2023

As more marketing teams lean more into the power of Connected TV (CTV) , smart marketers need to keep up with its rapid evolution. MNTN offers Connected TV inventory on thousands of high-quality, brand-safe networks and apps. Thankfully, previous Performance TV advertisers have already shared optimization best practices.

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MNTN

OCTOBER 5, 2023

Jon Zucker, Senior Product Marketing Manager at MNTN, recently joined B2B Marketing Exchange’s Next-Level ABM event to share how brands can elevate their strategies with Connected TV. Whether you want to engage a new audience or follow up with an existing one, Performance TV helps you connect with them more effectively.

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Martech Series

NOVEMBER 1, 2022

The acquisition adds to My Code’s growing portfolio of owned and operated multicultural media properties and provides advertisers with seamless access to the Hispanic Connected TV market. Hispanic audiences. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. “As

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Martech Series

NOVEMBER 13, 2022

Pixalate’s Connected TV (CTV) Ad Fraud Series for October 2022 reveals that none of the most impacted apps on Roku had an app “spoofing” rate of over 30% for the first time since the series started in July. This report covers CTV App Spoofing numbers for October 2022.

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MNTN

MAY 2, 2023

Solutions like Connected TV are combining high-impact brand awareness with measurable, results-driven performance marketing. Ali Haeri, Senior Vice President of Marketing at MNTN, recently joined Search Engine Land to discuss how to make the most of adding Connected TV to an already robust performance marketing lineup.

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AdExchanger

JUNE 22, 2022

Comcast-owned FreeWheel announced new identity integrations to bring the buy and sell sides of the TV ecosystem together. The post FreeWheel Integrates Multiple ID Solutions, Connecting TV Buy And Sell Sides appeared first on AdExchanger.

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Marketing Tech News

OCTOBER 31, 2022

AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space.

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MNTN

OCTOBER 16, 2023

Now that Connected TV (CTV) has become a staple in your media mix, you might be thinking of applying a set-it-and-forget-it strategy and calling it a day. With purpose-built creative — creative made with your audience in mind — you’ll be able to connect with them quickly and efficiently. Trust us, we polled the whole world.)

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Martech Series

AUGUST 12, 2022

Now, advertisers are beginning to pay greater attention to Connected TV, a once peripheral advertising platform. Back in 2021, advertisers spent over $14 billion on connected TV platforms, with $24.7 Beyond features, consumers are considering not only the make of the tv but how rich is its content offering.

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MNTN

AUGUST 26, 2022

It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

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Ad Tech Daily

APRIL 6, 2023

FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience LOS ANGELES — Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US, today announced that it has partnered with FreeWheel, a global technology platform for the TV advertising (..)

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MNTN

SEPTEMBER 1, 2022

This news comes right when we found out that streaming viewership has overtaken broadcast and cable TV for the first time. Well, considering that Peacock gained more than $1 billion in advertising commitments during the 2022-2023 TV season, we’re not surprised the Connected TV networks are scrambling to get their affairs in order—and fast.

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MNTN

DECEMBER 12, 2022

Haeri covered some of the upcoming changes expected for paid search in 2023 and how paid search marketers could add Connected TV to make the most of their marketing budget. Hatzenbuhler then took attendees on a tour of a Connected TV reporting dashboard, highlighting the extensive data that this performance channel can offer.

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