AdExchanger

OCTOBER 10, 2023

As the press release put it, “the combined company will be able to reach an expanded national audience of […] The post How ‘Alternative Revenue’ Is Changing The Game For Retailers And Brands appeared first on AdExchanger. On the surface, this was about challenging the leader Walmart.

Retail 109

Retail Audience Media Advertising 109

Martech

SEPTEMBER 20, 2023

Could a healthcare company develop an AI model to predict patient outcomes and individualize treatments? The preconceived notions of what a company should be or what industry it should operate in are now as archaic as a rotary phone in an era of smartphones. Absolutely. AI is undoubtedly propelling the world of marketing forward.

Healthcare 119

Healthcare MarTech Education Agency 119

AdExchanger

APRIL 3, 2024

Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations. To back up its assertion, it shared a status update on its currency offerings and a comparison to its competitors. The post Nielsen Claims Its Place In The TV Currency Race appeared first on AdExchanger.

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Marketing Dive

JANUARY 20, 2023

The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets.

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Martech

APRIL 3, 2024

One of my primary jobs was to review all the incoming press releases from these companies. And so my job was to cull through the inundation of daily press releases, pitches, people saying there’s this cool thing happening. I ran all the press releases, grants, email marketing, website and social. Can you figure it out?

MarTech 79

MarTech SEO Marketing Communications 79

Digiday

NOVEMBER 16, 2023

During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies and their scraping of publishers’ content without permission or payment.

Media 89

Media Marketing 89

Martech

DECEMBER 18, 2023

Although both companies continue to believe in the merits and procompetitive benefits of the combination, Adobe and Figma mutually agreed to terminate the transaction based on a joint assessment that there is no clear path to receive necessary regulatory approvals from the European Commission and the UK Competition and Markets Authority.

MarTech 110

MarTech Marketing 110

Digiday

DECEMBER 8, 2023

IPG’s media agency UM named Erin Quintana, chief client officer and a 15-year veteran of the company, to be its new U.S. His name wasn’t mentioned in the press release on Dec. Quintana replaces Joe DiMiero, who was appointed U.S. 8 announcing Quintana’s promotion to CEO.

Media 91

Media Agency Marketing 91

VideoWeek

AUGUST 10, 2023

The Associated Press, Agence France-Presse, and Gannett, and a number of other publishers and trade groups have also signed. Enabling media companies to collectively negotiate with AI model operators and developers regarding the terms of the operators’ access to and use of their intellectual property.

Media 98

Media Conversion Agency 98

Digiday

MARCH 13, 2024

At a press briefing before the vote, Tudorache — who was co-rapporteur for the AI Act alongside Italian Member of Parliament Brando Benifei — noted that lawmakers faced heavy lobbying against transparency measures for rules around AI and copyrighted materials.

Media 78

Media Marketing 78

Digiday

OCTOBER 26, 2023

Video advertising company Pixability last Wednesday launched an initiative aimed at connecting YouTube creators of diverse communities with brands and agencies. It also helps YouTube to show a socially proactive side in the wake of a series of negative press around the platform.)

Media 78

Media Agency Advertising Marketing 78

Digiday

JANUARY 1, 2024

The headlong rush into commerce media — predominantly embodied by the surge of retail media networks launched over the last three years — has been well documented by the B2B press, and Digiday is no exception.

Retail 82

Retail Media Agency Marketing 82

More About Advertising

SEPTEMBER 14, 2023

Uncommon and Total Media won insurance company Hiscox in July, and their first campaign is built around the kind of playful press and OOH thinking that Uncommon is fast making its own.

Media 52

Media Advertising Agency 52

Digiday

JUNE 8, 2023

But marketers at startups and direct-to-consumer brands in particular, have mixed opinions on whether to push forward with purpose-driven marketing as the stakes for losing business may be a bit higher when it comes to boycotts and bad press.

Healthcare 74

Healthcare Advertising Marketing Media 74

Advendio

NOVEMBER 25, 2022

The company is made up of a portfolio of brands who offer products and solutions to consumers, agents, and parties interested in property across every step of their journey. Read the full press release at [link] The post Domain Partners With ADvendio to Provide Better Solutions for Their Customers first appeared on Advendio.

Media 85

Media Advertising 85

Advendio

NOVEMBER 11, 2022

Deseret Digital Media is a media company focused on bringing what matters to the Salt Lake City region and across Utah: news and information, local websites and apps, and one of the largest B2B and C2C platforms native to Utah.

Media 79

Media 79

AdPulp

OCTOBER 5, 2021

The press is screaming. The federal government seeks to break the company’s monopolistic hold. Facebook is under fire from all directions. Former employees are venting. In the […].

Media 91

Media 91

VideoWeek

JULY 12, 2023

Viewers who see the ads are prompted to press the ‘OK’ button on their remotes if they’re interested in purchasing the product. The company last year announced a similar integration with US retail giant Walmart. Their viewing then resumes as normal once the purchase is complete.

Retail 95

Retail eCommerce Media Audience 95

Digiday

AUGUST 27, 2023

With the summer season winding down, some media companies are beginning to push employees to work from the office more regularly, reigniting media unions’ years-long efforts to organize around the issue. Continue reading this article on digiday.com.

Media 66

Media Marketing 66

Martech Series

DECEMBER 9, 2022

a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, announced the debut of its new investor relations website. AiAdvertising, Inc.,

Machine Learning 85

Machine Learning Communications MarTech Marketing 85

Martech Series

DECEMBER 29, 2022

LiveOne remains committed to spinning-out PodcastOne as a separate public company to be listed on a national exchange. In addition, LiveOne intends to explore spinning-out SlackerOne as a separate public company during its 2024 fiscal year. In connection with such spin-out, LiveOne has moved the record date to Jan.

Entertainment 75

Entertainment Impressions MarTech Audience 75

Digital Remedy

SEPTEMBER 29, 2022

Digital Remedy is thrilled to announce that the company has been selected as #2 (out of 100) on Crain’s 2022 Best Places to Work in New York City list ! This marks the 10th consecutive year that Digital Remedy has been recognized by Crain’s and our third time ranking in the top 3 among small-or mid-size companies.

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Unruly

SEPTEMBER 8, 2022

(New York — September 8, 2022) Unruly, a leading video advertising platform, announced today that it will protect its advertisers with tools provided by NewsGuard, a company that rates news sources for credibility and transparency, to enable brands to advertise on vetted news and information inventory. So, go on then – be more Unruly.

Advertising 52

Advertising Agency Ad Tech Media 52

Digiday

JUNE 28, 2022

It’s been a long time since companies could remain neutral, silent bystanders on the most pressing issues of our time. This has become such a pressing question because of the backdrop the decision is set against. In the wake of the Supreme Court’s decision to overturn Roe v.

Agency 67

Agency Marketing 67

Martech Series

SEPTEMBER 30, 2022

Leading Event for Brands, Media, and Investors to Tackle the Most Pressing Issues Impacting Businesses in Today’s Economy. Featured sessions include: Retail Media Networks (RMN) have been a boom for retail companies pressed to diversify revenue, but for brands, a crowded landscape that’s difficult to navigate.

Retail 83

Retail Media ROI MarTech 83

Martech Series

JANUARY 8, 2023

AI is taking over the world, and companies in every industry are wondering if they will be disrupted by this technology. Magic’s “human in the loop” approach has provided thousands of workers to companies looking to quickly scale up their human teams, many of which are using these workers to train their AI algorithms.

Healthcare 87

Healthcare MarTech Marketing 87

Martech

MARCH 1, 2023

As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. To the last point, Atleson directly warns companies the FTC will examine more than marketing materials in its investigations. The warning comes as the FTC is increasing its focus on high tech companies.

MarTech 106

MarTech Marketing Agency Advertising 106

More About Advertising

APRIL 6, 2022

Over the past few months, we’ve seen wide press coverage around two dominant tech-forces each vying to represent the next generation of the internet, namely the metaverse and Web3. Web3 primarily focuses on shifting power from the big tech companies.

Marketing 59

Marketing Advertising Finance Media 59

Martech

MAY 11, 2023

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If Dig deeper: How companies are leveraging data clean rooms as cookies vanish Who uses DCRs? What is a DCR? “It’s

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Marketing Cookies GDPR MarTech 132

Martech

MARCH 10, 2023

Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. Walmart ads on Roku let viewers purchase the product being shown by pressing a button on their remote. The announcement also said the chain store is now the exclusive seller of Roku-branded TVs.

Electronics 101

Electronics Entertainment Retail MarTech 101

Martech Series

AUGUST 21, 2022

When companies take a backseat in the narrative and allow the impacted communities to take center-stage, their stories pack a punch. The post 3BL Media’s Guide to Telling Your ESG Story to the Press appeared first on MarTech Series. Our TriplePundit editors see this first-hand everyday. powered by OneLogin.

Communications 89

Communications MarTech Audience Media 89

Martech

NOVEMBER 6, 2023

B2B companies need to create good customer experiences to build lasting relationships. They need to know your company follows through on what it says because their job may depend on it. They want to be sure they made the most beneficial decision for their company. A great customer experience matters for B2B, just as in B2C.

Audience 136

Audience MarTech Marketing 136

Unruly

JANUARY 30, 2023

“We are always looking for ways to provide unique technology and greater monetization including the recent addition of the Amobee DSP to our end-to-end platform to drive increased direct demand to media companies.” About Future Today Established in 2006, Future Today, Inc. is a pioneer and leader in the OTT media and technology landscape.

Affiliates 52

Affiliates Audience Entertainment Media 52

Unruly

MAY 9, 2023

For organizations seeking to make carbon-aware business decisions, Scope3 is the supply chain emissions data standard that delivers an accurate, comprehensive, and independent emissions model for every company in the digital ecosystem. However, these words are not the only way Tremor identifies forward-looking statements.

Media 52

Media Affiliates Advertising Communications 52

Martech Series

NOVEMBER 20, 2022

The virtual product placement company is a technology breakthrough that promises to transform the future of the global media landscape. This year, 83 technologies developed by established companies, startups or research teams are highlighted for their cutting-edge advancements and potential to impact consumers, businesses and society overall.

eCommerce 79

eCommerce MarTech Marketing Media 79

Martech

DECEMBER 19, 2023

Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack By Jim Weber Publisher: HarperCollins Leadership Why would a memoir by the CEO of an athletic shoe company make the list? When Jim Weber took over as CEO of Brooks, the company was trying to be everything to everyone who wore sneakers. Yeah, that was fun.

Marketing 127

Marketing MarTech Food Education 127

More About Advertising

DECEMBER 3, 2020

The UK’s Press Gazette, which I’m delighted to see still standing – at one magazine I worked at there was a veritable stampede for the office copy to get to the jobs first – has listed the world’s top news media companies.

Media 64

Media 64