Martech

APRIL 5, 2022

One of the most common challenges organizations face concerning their martech stack is user adoption. Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Here are five tips to help drive user adoption of new martech tools.

MarTech 100

MarTech ROI Impressions Communications 100

Martech Series

NOVEMBER 22, 2022

She oversaw all global marketing and communications functions, including internal communications, employee brand, direct brand management, PR and media relations, corporate positioning, product marketing, creative design, content development, and digital media.

Marketing 88

Marketing Communications Impressions MarTech 88

Martech Series

JUNE 24, 2022

Weave, the all-in-one customer communication platform for small business, announced the election of George Scanlon to its Board of Directors. I’m proud to be joining the impressive board at Weave”. I’m proud to be joining the impressive board at Weave,” Scanlon said. million in May, up 30% year-over-year.

Communications 95

Communications Impressions MarTech Marketing 95

Martech Series

JANUARY 27, 2023

billion consumer impressions (emails sent), encompassing 8.6 Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible. Generative AI Company Analyzes 21.6 Generative AI Company Analyzes 21.6

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech Series

JUNE 7, 2022

Zoom Video Communications , Inc. Tomb will help shape Zoom’s next chapter as the company continues transforming into a multi-product platform that enables communication, hybrid work, and an expanding number of business workflows. Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Communications 96

Communications Impressions MarTech Marketing 96

Martech Series

OCTOBER 4, 2022

Pure IP, a global provider of enterprise voice communications, picked up two honours at the Comms Council Awards 2022 – a win for Best Multi-National Solution and Highly Commended for the Best Internet Telephony Service Provider (ITSP) Large Enterprise Award. ” Said Gary Forrest, CEO of Pure IP.

Communications 87

Communications MarTech Impressions Marketing 87

Martech

JANUARY 29, 2024

I recommend teams segment their content based on the types of groups they want to communicate with rather than throwing all of them into a lead bucket and filtering based on firmographic data. Creating content and communication plans that leverage this data can attract your audience and engage them meaningfully. In your inbox.

Communications 117

Communications Audience Marketing Impressions 117

Martech Series

OCTOBER 4, 2022

Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. “I I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”. Marketing Technology News: Finding the Communication Sweet Spot.

Machine Learning 89

Machine Learning Impressions Banner MarTech 89

Martech Series

AUGUST 3, 2022

Messagepoint announced it has been named a Leader in the 2022 Aspire Leaderboard for customer communications management (CCM) and customer experience management (CXM) for the fifth consecutive year. The solution empowers business users with a no-code approach to managing content, targeting rules, workflow and communications.

Communications 76

Communications MarTech Impressions Marketing 76

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech

APRIL 29, 2022

So brands should be sensitive not only to the value that campaigns drive, but also the overall impression of the marketing experience on consumers. Fortunately, Nina Butler spoke directly to this need at The MarTech Conference. Consumers want to be reassured that brands know how to communicate. Chris Wood, Editor.

Marketing 94

Marketing Impressions MarTech Communications 94

Martech Series

JULY 13, 2022

Madeline impressed us as soon as she started working at Viamedia and has grown into a trusted leader, insightful manager, and proven sales and business executive. Kissel was named to Cablefax’s “Overachievers Under 30” in 2015 and has a BA in Integrated Strategic Communications from the University of Kentucky.

Affiliates 84

Affiliates Communications MarTech Impressions 84

Martech

JULY 13, 2022

It found six things that drove satisfaction: first impression, ease of use, reward, personalization, communication and community. First impression and ease of use were the highest ranked of those attributes, with 83% saying they were important. Failure to communicate. The survey asked some 13,500 U.S.

Communications 85

Communications Impressions Retail MarTech 85

Martech Series

JULY 15, 2022

It enhances and improves organizations’ daily communications – such as customer services, recruitment or sales – with its user-friendly platform. Marketing Technology News: MarTech Interview With Brian Gleason, Global Chief Revenue Officer at Criteo. StoryFile is the inventor of the AI-powered conversational video platform Conversa.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! No wonder many companies go for automation. In your inbox.

Marketing 130

Marketing Communications MarTech Audience 130

Martech Series

JANUARY 5, 2023

Impressive Financial Services Marketing Experience. As Vice President of Marketing at First American Title, she reduced the marketing spend $3 million by leading post M&A integration, bringing together multiple siloed marketing groups, consolidating MarTech stacks, and restructuring as a shared services cross-functional team.

Marketing 109

Marketing Education MarTech ROI 109

Martech

FEBRUARY 14, 2024

Creating a sonic experience for customers lets brands enhance all of their communications with more precision, subtlety, and consistency while strategically addressing particular communication angles,” said Michael Boumendil, President and Chief Creative Officer for Sixième Son. “It Get MarTech! How has it been for you?

Communications 113

Communications MarTech Impressions Video Ads 113

Martech Series

FEBRUARY 1, 2023

Marketing Technology News: MarTech Interview with Gabie Boko, CMO at NetApp “Eyal brings an unmatched level of experience and a proven track record in developing and bringing SaaS products to market,” said Ron Yekutiel, Co-founder, Chairman, and CEO of Kaltura. Before joining Twilio, Eyal spent 14 years at Google.

MarTech 88

MarTech Impressions Communications Marketing 88

Martech Series

JANUARY 9, 2023

FINN Partners announced that it has promoted Celia Jones, JD, to Global Chief Marketing Officer, from her previous role as Global Director of Marketing Communications. Jones joined FINN Partners in 2021 as the agency’s first Global Director of Marketing Communications.

Marketing 92

Marketing Public Relations Communications Agency 92

Martech

DECEMBER 17, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers. It’s new, it’s improved, it’s $3.99.

Shipping 116

Shipping Entertainment Impressions Communications 116

Martech Series

NOVEMBER 22, 2022

The business started with a small yet valuable idea to create an ecosystem of communication in the military. GEORA is a helpful solution for community businesses. Marketing Technology News: MarTech Interview with Assaf Baciu, Chief Operating Officer and Co-founder of Persado.

Marketing 90

Marketing Affiliates MarTech Impressions 90

Martech

FEBRUARY 15, 2024

However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. It will understand and communicate in our brand voice, act as an assistant, and execute its own workflows. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

Machine Learning 118

Machine Learning Shipping MarTech Impressions 118

Martech Series

JUNE 29, 2022

Jamyr, a company that offers video communication technology for recruiting and onboarding, announced today it raised $200,000 from the TinySeed accelerator program. Jamyr offers an on-demand video editing and delivery platform that helps recruiters communicate with candidates or new hires.

Communications 85

Communications Impressions MarTech Conversion 85

Martech Series

MARCH 6, 2023

I’m incredibly excited to work with the Semrush team as the company continues to expand their customer base and impressive suite of products,” said Baird. Prior to Microsoft he spent 10 years at Nuance Communications and 12 years at Progress Software. Baird also currently serves on the board of SeatGeek.

Finance 86

Finance Communications Impressions MarTech 86

Martech Series

JANUARY 12, 2023

“Innovation is at the core of our vision and mission at PRophet, as we strive to empower modern communicators with AI-driven cloud solutions that make them more predictive, productive and performative,” said Aaron Kwittken , founder and CEO of PRophet. Marketing Technology News: 2023 … Will It Really Be Any Different?

Public Relations 82

Public Relations Marketing Communications Impressions 82

Martech Series

JANUARY 12, 2023

Kelley brings a wealth of marketing experience and know-how to FLYR, including an impressive track record leading high-performance teams in rapidly growing organizations,” said Mans. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Discovery Announce Audience Measurement Agreement.

Marketing 81

Marketing Impressions Communications MarTech 81

Martech

NOVEMBER 22, 2021

Every brand should therefore leverage email signature solutions to increase the effectiveness of their business communication. Email, as a one-to-one communication channel, remains popular with individuals, brands and employees simply because: It works and is still highly relevant! Make the first good and professional impression.

Banner 128

Banner Communications Impressions Marketing 128

Martech Series

NOVEMBER 16, 2022

” Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. “The most impressive aspect of the summit is that we convened such an incredible community with diverse experience,” said CPARF Executive Director Michael Pearlmutter.

Conversion 95

Conversion Communications MarTech Impressions 95

Martech

SEPTEMBER 21, 2023

Every day we form impressions of the people we meet. This has traditionally been done through surveys, focus groups or other forms of direct communication. But for a holistic approach, make sure to complement it with other research and communication methods. Get MarTech! Will they be an advocate or influencer?

Audience 109

Audience Communications MarTech Impressions 109

Martech Series

OCTOBER 11, 2022

Element451 will use this latest round of funding to further innovate in the areas of behavioral marketing, one-to-one student-centered communication, and to strengthen its full journey engagement platform for partner schools. Marketing Technology News: MarTech Interview with Scott Leatherman, Chief Marketing Officer at Veritone.

Communications 70

Communications Education Impressions MarTech 70

Martech

OCTOBER 11, 2023

Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc. In the digital past, you had, on average, eight seconds to make an impression. Get MarTech! aimed at buyers and prospects. Recruiting/HR. aimed at recruits and existing employees.

Media 126

Media Pharmaceuticals Impressions Audience 126

Martech Series

AUGUST 18, 2022

The exclusive partnership between Adverty and Yazle comes at a time when growing numbers of advertisers are seeking to communicate and advertise within virtual worlds. Marketing Technology News: MarTech Interview with Justin Tsang, Growth Product Manager at Clearbit.

Ad Tech 80

Ad Tech MarTech Impressions Video Ads 80

Martech Series

SEPTEMBER 30, 2022

The new offering will help marketers more easily identify valuable impressions and reach the right viewers in a privacy-forward manner across a fragmented premium video ecosystem. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. “In

Demand Side Platform 82

Demand Side Platform Audience MarTech Cookies 82

Martech Series

JULY 20, 2022

In partnership with a Coca-Cola bottling group, Tag and supplier partner Green Bay Packaging, created an impressive Coca-Cola holiday display. Association in previous years, including a gold, silver, and bronze in 2019, and a bronze in 2021 with InnoMark Communications for a Coca-Cola Smartwater “New Flavors Launch” display.

Retail 85

Retail Impressions Communications MarTech 85

Martech

SEPTEMBER 7, 2022

Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. ” Get MarTech! “How? “How?” ” you might ask. Read next: How B2B marketers can leverage the metaverse.

Marketing 108

Marketing Communications Education MarTech 108

Martech Series

SEPTEMBER 23, 2022

Entitled “Turning Conversations into Commerce,” the event was attended by an impressive roster of business and technology leaders from across the continent and moderated by Werner Lindemann, Senior Vice President of Enterprise Sales – Growth Markets at Clickatell. a way that feels natural and safe.” non-disruptive.”

Communications 91

Communications Retail MarTech Conversion 91

Martech Series

JULY 5, 2022

Before joining Endurance, Lillie was Vice President of Information Technology for Nuance Communications, Inc., Mike has built an impressive career leading transformative IT initiatives and building high-performance teams at global software companies,” said OneSpan President and CEO, Matthew Moynahan.

Information Technology 67

Information Technology MarTech Impressions Communications 67