Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. This allows businesses to manage TikTok messages and conversations from other popular channels on a single platform. Processing.

MarTech 114

MarTech Non-Profit eCommerce Machine Learning 114

Martech

DECEMBER 19, 2024

Now, here are this week’s AI-powered martech news and releases. Iterable , a customer communication platform, released new features with enhanced AI capabilities. The post AI-powered martech news and releases: December 19 appeared first on MarTech. So, you know, it’s something to keep an eye on.”

MarTech 100

MarTech Communications Conversion Marketing 100

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The post AI-powered martech news and releases: February 20 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 92

MarTech Demand Side Platform Machine Learning Conversion Rate 92

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 129

Marketing SEO Retargeting Conversion 129

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Also, don’t underestimate the importance of communication with your team members. Processing.

Communications 109

Communications MarTech Marketing Conversion 109

Martech

MAY 1, 2025

Here are this weeks AI-powered martech releases: Amperity s Identity Resolution Agent unifies customer data using AI-driven data preparation and identity matching. It maintains conversation continuity and uses contextual memory to respond based on previous interactions, aiming to address issues before they escalate. Processing.

MarTech 75

MarTech A/B Testing SEO Conversion 75

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 115

Conversion Rate A/B Testing Conversion Click Through Rate 115

Martech

JANUARY 13, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. This can drive immediate engagement and conversions.

Click Through Rate 110

Click Through Rate Conversion Rate Impressions Communications 110

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Marketing 112

Marketing MarTech Communications ROI 112

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy.

Marketing 117

Marketing Conversion Rate Conversion Click Through Rate 117

Martech

NOVEMBER 13, 2024

RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. Any business looking to take their customer communications to the next level can register today and start sending in launched markets or get ready to send in markets where operator coverage is imminent.”

Communications 109

Communications Conversion Marketing MarTech 109

Martech

JANUARY 30, 2025

A community of glass houses. — Bill Gurley (@bgurley) January 29, 2025 Now, this weeks AI-powered martech releases and news. Dash streamlines lead conversion with AI agents, automation tools, and data-driven reporting, helping businesses optimize customer interactions. No one disputes that. Processing.

MarTech 72

MarTech Education Conversion Communications 72

Martech

SEPTEMBER 19, 2024

And now, here are this week’s AI-powered martech releases. ZapScale’s Campaigns feature for its customer success platform provides hyper-personalized communication and precision targeting for email campaigns. The post AI-powered martech news and releases: September 19 appeared first on MarTech. Processing.

MarTech 62

MarTech Audience Communications Conversion 62

Martech

JANUARY 10, 2025

This contributes to the perception that devices and apps monitor consumers offline audio conversations. Leaders must implement social media monitoring tools to detect and address brand impersonation and engage with communications and legal teams to formulate a robust response strategy. Email: Business email address Sign me up!

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. This segmentation ensures that the right message reaches the right audience at the right time.

Marketing 120

Marketing Conversion Rate MarTech Communications 120

Martech

JANUARY 6, 2025

FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. Dig deeper: The 4 secrets of effective communication How do you ensure appropriate collaboration when writing FAQs?

Marketing 130

Marketing Communications Audience SEO 130

Martech

JUNE 5, 2025

Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. Theyre redefining the entire martech stack: What tools to use. How to communicate. They completely rewired how I communicated with them. How to measure success. Email: See terms. Not a chance.

MarTech 59

MarTech Conversion Conversion Rate Communications 59

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

ROI 121

ROI Finance Brand Awareness Conversion 121

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA. The post Essential KPIs to measure generative AI’s success in marketing appeared first on MarTech.

Marketing 130

Marketing ROI MarTech Conversion 130

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. This system helps prioritize sales efforts, target key accounts and improve conversion rates. Human touch: Use conversational and relatable language, injecting personality into communications.

Conversion Rate 116

Conversion Rate Click Through Rate A/B Testing Conversion 116

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Marketing is really good at creating highly personalized outbound communications to customers, under the account manager’s name. Video is, as it should be, everywhere in B2B.

Marketing 135

Marketing eCommerce MarTech Education 135

Martech

NOVEMBER 8, 2023

Is your marketing team communicating effectively? Everything in marketing is built upon communication. Without communication, there would be no marketing. It turns out internal communication is equally, if not more, important than communication with your customers. The reality? It wasn’t said to everyone.

Communications 122

Communications Conversion Marketing MarTech 122

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. Instead, the focusshifted toward more interactive and task-driven conversational AI experiences, such as voice commerce (v-commerce) and voice-enabled apps.

Marketing 129

Marketing Machine Learning Conversion SEO 129

Martech

OCTOBER 14, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Lead conversion rates. See more about how marketers are using MarTechBot here.

Marketing 114

Marketing Click Through Rate Communications ROI 114

Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. The post Why marketing benefits when it provides forecasted guidance appeared first on MarTech. Processing.

Marketing 117

Marketing Machine Learning Finance Communications 117

Martech

JUNE 11, 2025

Engagement: The platform replaces “do-not-reply” messages with two-way communications. It can handle replies, personalize messages based on real-time behavior, and escalate conversations to human agents when needed. The post Salesforce unveils agentic Marketing Cloud Next appeared first on MarTech. Email: See terms.

Marketing 91

Marketing Communications ROI Audience 91

Martech

JULY 16, 2024

While it is relatively easy to define “top of the funnel” (TOFU) and “bottom of the funnel” (BOFU) metrics, such as click-through rates and sales conversions, the metrics for middle-of-the-funnel (MOFU) activities are often ill-defined and generic. The post How to clarify marketing metrics to impress the C-suite appeared first on MarTech.

Impressions 124

Impressions Finance Marketing Non-Profit 124

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Effective visualization aids in decision-making and communicating findings to stakeholders. appeared first on MarTech.

A/B Testing 122

A/B Testing Marketing Conversion Rate ROI 122

Martech

AUGUST 9, 2024

” Solutions have included manual review of customer conversations and then pre-deep learning natural language processing models. Echo AI was able to shine a light on those conversations. From the POC exercise they saw an improvement in conversions. ” This is Centerfield’s first year using Echo AI. Processing.

Conversion 115

Conversion MarTech Communications Marketing 115

Martech

AUGUST 20, 2024

for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience. His extensive experience makes him the team’s sage, guiding strategy and ensuring effective communication. While one can know without wisdom, wisdom cannot exist without knowledge.

Marketing 130

Marketing Communications Education Conversion 130

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 129

Conversion Marketing Conversion Rate Audience 129

Martech

FEBRUARY 21, 2025

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. Begin collecting and auditing two years of daily marketing and business conversion data before committing to a vendor, as data collection can significantly impact production timelines.

Marketing 121

Marketing Finance ROI Ad Targeting 121

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 122

Conversion Marketing Communications MarTech 122

Martech

FEBRUARY 12, 2025

Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. Automation enhances routine data processing, report distribution and visualizations, improving the communication of campaign findings. Processing.

Marketing 127

Marketing Public Relations Communications MarTech 127

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Faster conversion rates. But these can include: Increased engagement rates. Improved customer loyalty.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

DECEMBER 3, 2024

Understanding organization management Organization management in martech involves building and maintaining a team capable of supporting the current martech stack while continually evaluating how the organization should adapt over time. In contrast, larger organizations might require an entire department dedicated to martech.

Marketing 114

Marketing MarTech Education Communications 114

Martech

NOVEMBER 15, 2023

Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. When it comes to communicating marketing performance outside of marketing, less is more.

Communications 106

Communications MarTech Marketing Finance 106