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Navigating the creator economy: Strategies for brands and marketing teams

Martech

When you’re building a roster of talent to potentially collaborate with, aim to diversify the types of creators you work with, ranging from micro-influencers to well-known niche personalities. When reaching out directly, make sure to personalize your message while being clear about what you’re offering or what you would like to explore.

Marketing 128
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10 Direct Response Marketing Examples

AdvertiseMint

It feels personal. Personalization – Use their name, location, interests, and past actions to customize messages. Have info pre-filled on signup forms, a few fields to complete, and 1-click buys. Once you know your audience deeply, get personal. ClicksClicks on your CTA or link.

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Ace Back-To-School Shopping Through Mobile Video

InMobi

It's fast becoming one of the most popular advertising channels among marketers due to: Higher engagement: Data from DG Media Mind shows the average click-through-rate (CTR) for in-stream video ads was 1.11 Mobile video advertising is dynamic and eye-catching, especially when telling a story.

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How to Write Hero Headlines to Skyrocket Click-Through Rates

Single Grain

But the question is: how to write headlines that grab attention and drive clicks. The right headline can skyrocket your blog post up the SERPs and significantly increase your click-through rate. Elements of a High-Converting Headline First, let’s look at what exactly entails a headline that gets the clicks.

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Maximizing ROI Research and bid on high commercial intent keywords Test ad variations for best click-through rates Show the best landing pages that convince visitors to convert Set targets, monitor stats, adjust bids, and copy per performance SEM and SEO work hand in hand. SEO keeps visitors coming long after you pause your ads.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Don’t forget to leave your personal experience with Nativo in our comments below! TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. TripleLift transforms images with web content into ads.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

By incorporating local jargon and cultural icons in the ad copy, businesses can emphasize their local presence and connect with users on a more personal level through a well-crafted local PPC ad. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI.