InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

AUGUST 26, 2016

However, the digital age has changed the way we shop, and the adoption of mobile has introduced new ways to research, compare, and buy. However, the digital age has changed the way we shop, and the adoption of mobile has introduced new ways to research, compare, and buy. Why mobile video? billion in 2016, up 2.6

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

Lemonads

AUGUST 18, 2020

When consumers see your content or product in discovery mode , they are most open to discovering something new and interesting without feeling they’ve been bothered with unrequested content! But how does Taboola detect the right consumer that could be interested in your content or product? So, are you ready to discover it ?

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Digiday

JUNE 15, 2022

The key hits: Newsletter publishers like Morning Brew, The Gist and 1440, are starting to see a shift in some of their advertisers’ marketing strategies, with categories like crypto pumping the brakes on media buys. What we’ve seen in the market over the last few months is there is definitely a change happening.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? The answer lies in the email marketing metrics.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. of Google’s revenue comes from pay-per-click ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Lemonads

SEPTEMBER 10, 2020

Nativo Review: Top 9 Best Native Advertising Platforms Nativo is a native advertising platform with content served within publisher editorial streams, matched to the look and feel of publication , fully integrated and consumed on the publisher site, across screens to deliver engagement rates, monetization, and more. That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. NEWLY UPDATED!

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components. Multiple ) The average website conversion rate across all industries is 2.35%.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

ROI 52

ROI Advertising Conversion SEO 52

Lemonads

JULY 17, 2021

If you are new to marketing and you are just getting used to all the acronyms of the industry, we’ve got your back! This is a marketing metric, quantifies how much your business earns in revenue for every dollar spent on advertising. In other words, tells you how effectively you are spending your marketing budget. What is ROAS?

Click Through Rate 52

Click Through Rate Conversion A/B Testing Conversion Rate 52

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JULY 25, 2023

Work With Us General Facebook Statistics You Should Know Nearly three billion (2.98M) monthly active users worldwide would agree — Facebook marketing is a goldmine of opportunities to reach customers and achieve advertising success. Instagram, also owned by Meta, was used by 80% of marketers. of Meta’s $121.90

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Brid.tv

JUNE 28, 2023

Digital advertising has completely overthrown traditional and become the most popular marketing format in recent years. Today, this targeting technology, more precisely behavioral targeting , has become the backbone of many digital marketing campaigns. Table of Contents [ hide ] What Is Behavioral Targeting?

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Single Grain

JUNE 26, 2020

Design for Mobile First. These things push organic listings further down the SERPs, resulting in fewer organic clicks and (conveniently for Google) an increased need for online retailers to invest in paid listings. So what do marketers do? Optimize for Voice Search. Focus on Topic Clusters Instead of Keywords. We work harder.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

MAY 11, 2023

It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Digital marketing has become a pillar of practically every successful business by driving sales, sharing brand messaging, and creating a digital “home base” for relevant brands everywhere. That’s right.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

DECEMBER 22, 2023

This approach makes it super easy to efficiently scale your SEO efforts across your extensive product range, so that you can be sure that each item is optimally positioned in in the SERPs through automated, data-driven strategies. Did you miss the previous part in this pSEO series?

eCommerce 52

eCommerce SEO Click Through Rate Conversion Rate 52

Ad Wisey

MAY 13, 2022

Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. 33% of marketers turn to paid advertising to boost their brand awareness. Even if you are a starter in ad management, the ad setup will only take you a few clicks.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

AdvertiseMint

NOVEMBER 3, 2023

What is Pay Per Click (PPC) Management? Pay Per Click management refers to the process of overseeing and handling a company’s or individual’s PPC ad strategy and budget. Maximizing ROI: Every company’s PPC efforts should aim for the highest return on investment (ROI).

SEO 40

SEO Click Through Rate CPM ROI 40

Single Grain

JULY 31, 2023

With local targeting in place, businesses can harness the power of local marketing tactics and efficiently reach their target audience by using local keywords. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

AUGUST 1, 2023

By the end of this article, you will be equipped to make well-informed decisions and implement a native advertising campaign that supports your marketing goals. Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad. 75% of consumers trust native ad content.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Ad Monsters

APRIL 26, 2024

Both click-through rates (CTR) and cost-per-click (CPC) saw no change in numbers in March post-vote compared to the period before. With Biden signing the bill that either forces the sale of TikTok by its Chinese owner ByteDance or bans it completely, what next?

Ad Tech 96

Ad Tech Audience Click Through Rate Entertainment 96

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Click here to download it for free right now! You might be questioning whether this is just another marketing tactic that promises the world, only for you to still struggle to prove ROI once the campaign comes to a close.

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

DECEMBER 24, 2019

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Book My Free Marketing Consultation. Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners. Another part of that strategy should be paying for advertising on the platform.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

JANUARY 18, 2024

Misleading thumbnails may increase initial clicks, but they can also lead to viewer dissatisfaction and harm your reputation. Poor image quality or irrelevant visuals can make your content seem unprofessional and discourage viewers from clicking. ❌ Don’t use blurry, low-resolution, or irrelevant images. .

Click Through Rate 52

Click Through Rate Audience Clickbait Impressions 52

Monetize More

SEPTEMBER 30, 2022

The difference between a successful mobile app and a failed one could very well be the developer’s ability to advertise his or her product effectively—and one step towards achieving that is by ensuring you have a solid plan in place before you go all in on ads. Your app is brilliant. What’s your Strategy Plan? Stick to the OG’s.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Find the best- and worst-performing content so you can optimize your content marketing strategy accordingly. Detect trends in consumer needs.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Karola Karlson

FEBRUARY 1, 2021

What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? While there is no way to tell exactly how much you’re going to pay for a click or results on Facebook, there are some benchmarks you can follow. How much does it cost to advertise on Facebook? How to succeed in Facebook ad bidding? Facebook ads CPC in 2021.

CPC 52

CPC CPM Click Through Rate Audience 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

Single Grain

SEPTEMBER 30, 2019

They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Get A Free Consultation. What Is a Text Ad?

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

MAY 5, 2023

However, SkeletonHD struggled to achieve an ROI on its Facebook Ad campaign. The Challenge: Making an ROI on Rising Facebook Ad Costs No, you’re not imagining things – Facebook Ads are getting more expensive. While Facebook advertising can convert serious leads, creating a strategy can be daunting (and expensive) for a novice.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. In this article, I will share the top-performing Facebook ads strategies to maximize your digital marketing efforts. Let’s begin! Work With Us What Are Facebook Ads?

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Lemonads

AUGUST 30, 2020

years to innovate around what became today, “the foundation for Taboola’s mathematical predictive engine ” becoming part of publishers’ workflows to allow them to exceed through various optimization capabilities. It’s RevContent free? This is why we will fully guide you in reaching to understand your best pick: RevContent or Taboola ?

CPM 52

CPM CPC Native Advertising CPA 52

InMobi

AUGUST 19, 2019

Use This Mobile User Acquisition Checklist For All of Your UA-Based Mobile Ad Campaigns. Mobile user acquisition strategies driven by through mobile ads, while effective, can quickly drain your budget if you’re not careful. Now, it’s video’s turn ,” said Abhay Singhal, Co-Founder and CEO of InMobi Marketing Cloud.

Click Through Rate 52

Click Through Rate Mobile Ads Impressions Video Ads 52