Digiday

APRIL 30, 2025

01 Advertisers weigh a range of metrics from impressions to sales to gauge streaming campaign success As streaming services continue to rival linear TV for audience share, brands and agencies are eager to measure the success of the campaigns theyre running on ad-supported streaming platforms.

Click Through Rate 78

Click Through Rate Impressions Marketing Audience 78

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

Click Through Rate 140

Click Through Rate Brand Awareness Audience Conversion 140

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. And how do we get there?

Marketing 70

Marketing Conversion Rate Click Through Rate Impressions 70

Ad Monsters

MARCH 17, 2025

Marketers face increasing challenges in determining which social narratives to engage with. Conventional marketing metrics such as click-through rates (CTRs), impressions, conversions, and attribution models are ultimately ineffective because they reflect past performance rather than shaping future success.

Marketing 84

Marketing Click Through Rate Conversion Conversion Rate 84

Ad Rants

OCTOBER 24, 2022

Your customers don't have time to read through pages of product research and promotional materials. That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. Use Video in Email Marketing.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

MNTN

DECEMBER 4, 2024

The beauty of digital marketing lies in the fact that you can measure just about everything about it. Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. What Is a Good Click-Through Rate?

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

Clearcode

OCTOBER 31, 2024

Machine learning plays a crucial role in this environment by enabling AdTech platforms to: Forecast and predict outcomes, e.g. click-through rates (CTRs) and bid amounts. Machine-learning models for regression tasks use data from past campaigns with similar conditions to forecast future outcomes.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Conversion 94

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click here to learn more and get started.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Monitor KPIs like open rates, click-through rates and conversion rates to gauge campaign effectiveness.

Conversion Rate 121

Conversion Rate Click Through Rate A/B Testing Conversion 121

Single Grain

MAY 31, 2025

As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? lower average click-through rate and cases where no ads appear alongside AI-generated answers. It’s a valid concern.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Ad Monsters

MAY 19, 2025

As viewability and click-through rates lose credibility as metrics, predictive attention is emerging as a signal of quality. As brands look for new ways to assess inventory quality and avoid low-value impressions, predictive attention is making a play to become the new viewability.

Viewability 84

Viewability Click Through Rate Pop-Up Ad Server 84

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story. Where is the disconnect?

Conversion 115

Conversion ROI Brand Awareness Click Through Rate 115

Single Grain

MAY 13, 2025

As consumers encounter thousands of marketing messages daily, standing out requires more innovation. The most successful marketing teams have integrated AI as a collaborative partner in the creative process, allowing human ingenuity to focus on strategy while automation handles scale and optimization.”

Marketing 52

Marketing Click Through Rate Audience Geo targeting 52

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 128

ROI Marketing Click Through Rate Impressions 128

Single Grain

FEBRUARY 12, 2024

When countless pieces of content compete for attention, a compelling headline is not just a necessity — it’s your first and often only chance to make an impression. But the question is: how to write headlines that grab attention and drive clicks.

Click Through Rate 52

Click Through Rate SEO Audience Call for Action 52

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Single Grain

MAY 12, 2025

Reddit presents a unique and powerful opportunity for marketers, but that’s only when the forum is leveraged correctly. While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities.

Marketing 52

Marketing SEO Click Through Rate Brand Awareness 52

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Marketing 127

Marketing Click Through Rate Impressions MarTech 127

Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

Media 59

Media SEO Marketing Healthcare 59

AdExchanger

JANUARY 8, 2024

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. Organizations like the IAB and ISBA are playing a […] The post 9 Measurement Questions Every Marketer Should Ask Retail Media Partners appeared first on AdExchanger.

Click Through Rate 76

Click Through Rate Retail Media Marketing 76

Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

Click Through Rate 52

Click Through Rate A/B Testing Audience Conversion Rate 52

Martech

JUNE 2, 2025

Marketing teams encounter this reality when they discover customer data trapped in different formats across their CRM, website analytics, social channels and support systems. Marketing and IT priorities often clash. Marketing teams want speed and flexibility. Have worked in marketing but can talk data science.

Click Through Rate 67

Click Through Rate Impressions Marketing ROI 67

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Marketing 130

Marketing Click Through Rate Impressions Conversion 130

illumin

NOVEMBER 14, 2024

By working alongside a media buyer who supplies ample measurement capabilities, marketers can fully take advantage of this exceptional growth. First-party data is a viable solution for marketers wishing to distance themselves from third-party cookies and retail media is a reliable and secure source of first-party data.

Retail 52

Retail Media Viewability Impressions 52

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. First look matters The first impression of your CTA can determine whether users engage.

A/B Testing 128

A/B Testing Pop-Up Click Through Rate Conversion 128

Martech

FEBRUARY 21, 2025

Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. The audience you thought would convert isnt responding.

Conversion 99

Conversion Retargeting Audience Click Through Rate 99

AdvertiseMint

DECEMBER 23, 2024

Lastly, **sponsorships** allow brands to partner with streamers, integrating products or services into the content, which can resonate well due to the authentic nature of influencer marketing. Key metrics such as impressions, click-through rates, and viewer retention help advertisers understand how well their campaigns are doing.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? The answer lies in the email marketing metrics.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Click Through Rate 93

Click Through Rate Demand Side Platform Agency Media 93

Digiday

MAY 8, 2024

The second installment examined which platforms receive the bulk of marketers’ ad budgets and ad placements. The third installment uncovered which ad attributes matter the most to marketers. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Click Through Rate 93

Click Through Rate Impressions Advertising Ad Targeting 93

Ad Monsters

NOVEMBER 14, 2024

” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Digiday

SEPTEMBER 28, 2023

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Click Through Rate 90

Click Through Rate Advertising ROI Impressions 90

Single Grain

APRIL 22, 2025

Marketers invest heavily in SEO to increase website traffic and click-through rates. But what if you gain the top spot on the SERPs, but a user doesnt click your website? This is called zero-click searches, and they are becoming more common as AI search takes over. Brand impression share.

SEO 52

SEO Click Through Rate Impressions Conversion 52

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Marketing 138

Marketing Audience Click Through Rate Conversion 138

Ad Rants

JULY 3, 2024

What strategies do you use to make your brand stand out in a competitive market? Whether you're a pro at digital marketing or just starting, we've got your back. Ensure all visual elements are optimized for different platforms and devices, too, so that a high-resolution image on a website may be equally impressive on mobile devices.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211