Ad Tech Daily

OCTOBER 9, 2024

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

Impressions 98

Impressions Click Through Rate Video Ads Ad Tech 98

Digiday

APRIL 30, 2025

01 Advertisers weigh a range of metrics from impressions to sales to gauge streaming campaign success As streaming services continue to rival linear TV for audience share, brands and agencies are eager to measure the success of the campaigns theyre running on ad-supported streaming platforms.

Click Through Rate 78

Click Through Rate Impressions Marketing Audience 78

MNTN

DECEMBER 4, 2024

Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. What Is a Click-Through Rate (CTR)? Importance of Click-Through Rate Click-through rates indicate how engaging ads are.

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

Clearcode

OCTOBER 31, 2024

Machine learning plays a crucial role in this environment by enabling AdTech platforms to: Forecast and predict outcomes, e.g. click-through rates (CTRs) and bid amounts. Machine-learning models for regression tasks use data from past campaigns with similar conditions to forecast future outcomes.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Conversion 94

Martech

OCTOBER 18, 2024

higher click-through rate than single-image ads. Content performance: Tracks the reach, impressions, clicks, and engagement of your posts, including organic and sponsored content. It looks like an organic post, and LinkedIn says they have a 2.3x

Click Through Rate 140

Click Through Rate Brand Awareness Audience Conversion 140

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click here to learn more and get started.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Single Grain

MAY 31, 2025

lower average click-through rate and cases where no ads appear alongside AI-generated answers. The value of paid ads with AI search isn’t diminishing but transforming , shifting from metrics like click-through rates toward enhanced conversion quality, improved targeting precision, and automation efficiencies.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. ” Demand generation metrics: Prioritize demand generation metrics that translate into revenue at a predictable rate.

Machine Learning 92

Machine Learning Brand Lift Marketing Click Through Rate 92

Martech

MARCH 10, 2025

Monitor KPIs like open rates, click-through rates and conversion rates to gauge campaign effectiveness. Corporate gifts: Focuses on building stronger relationships and showing appreciation with tailored, unbranded gifts that create memorable impressions and incentivize action.

Conversion Rate 121

Conversion Rate Click Through Rate A/B Testing Conversion 121

Single Grain

FEBRUARY 12, 2024

When countless pieces of content compete for attention, a compelling headline is not just a necessity — it’s your first and often only chance to make an impression. But the question is: how to write headlines that grab attention and drive clicks. is powerful because it offers direct value and actionable insights.

Click Through Rate 52

Click Through Rate SEO Audience Call for Action 52

Ad Monsters

MAY 19, 2025

As viewability and click-through rates lose credibility as metrics, predictive attention is emerging as a signal of quality. As brands look for new ways to assess inventory quality and avoid low-value impressions, predictive attention is making a play to become the new viewability.

Viewability 84

Viewability Click Through Rate Pop-Up Ad Server 84

Single Grain

APRIL 27, 2025

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

Click Through Rate 52

Click Through Rate A/B Testing Audience Conversion Rate 52

illumin

NOVEMBER 14, 2024

Understanding impressions, click-through rates, and return on ad spend (RoAS) is essential for optimizing retail media campaigns. How do you define an impression? Digital advertising also has standards for viewable impressions (when an as is seen by a customer). This is where some solutions fail.

Retail 52

Retail Media Viewability Impressions 52

Martech

FEBRUARY 21, 2025

Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. The audience you thought would convert isnt responding.

Conversion 99

Conversion Retargeting Audience Click Through Rate 99

Martech

SEPTEMBER 17, 2024

Metrics such as likes, shares and followers often look impressive. Focusing on these metrics creates a false sense of success rather than focusing a team on business drivers like conversion rates, customer acquisition cost (CAC) or customer lifetime value (CLV). However, they are difficult to tie to real success and business KPIs.

Marketing 70

Marketing Conversion Rate Click Through Rate Impressions 70

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story. Do we know the true cost-per-lead?

Conversion 115

Conversion ROI Brand Awareness Click Through Rate 115

Ad Monsters

MARCH 17, 2025

Conventional marketing metrics such as click-through rates (CTRs), impressions, conversions, and attribution models are ultimately ineffective because they reflect past performance rather than shaping future success. The constant need to react to viral narratives leads to wasted budgets and reputational risks.

Marketing 84

Marketing Click Through Rate Conversion Conversion Rate 84

AdvertiseMint

DECEMBER 23, 2024

Key metrics such as impressions, click-through rates, and viewer retention help advertisers understand how well their campaigns are doing. Measuring and Optimizing Campaign Success Advertisers have access to Twitch’s comprehensive analytics tools, which provide detailed insights into ad performance.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Martech

DECEMBER 19, 2024

First look matters The first impression of your CTA can determine whether users engage. Track metrics like click-through rates (CTR), conversions and time to action to evaluate success. White space around the CTA prevents visual clutter and helps the button stand out.

A/B Testing 128

A/B Testing Pop-Up Click Through Rate Conversion 128

Ad Rants

OCTOBER 24, 2022

For example, using video in your email marketing can result in a 300% boost in click-through rates. A great B2B video hooks the viewer and leaves a lasting impression. And, landing page videos can increase conversions by 130%. Video content is more trustworthy and easier to access than text.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

AdExchanger

JANUARY 8, 2024

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. However, some may not provide any metrics at all. Consequently, there is a lot of talk about the need to standardize retail media measurement.

Click Through Rate 76

Click Through Rate Retail Media Marketing 76

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Click Through Rate 93

Click Through Rate Demand Side Platform Agency Media 93

Single Grain

DECEMBER 15, 2020

2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate. Click-through rate = (total clicks or unique clicks/number of delivered emails) x 100. 3) Bounce Rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Digiday

MAY 8, 2024

Impressions and engagement are standout metrics to gauge campaign success Brands and agencies consider a range of metrics to measure the success of the campaigns they’re running on ad-supported streaming platforms — everything from engagement/watch time to impressions to click-through rates.

Click Through Rate 93

Click Through Rate Impressions Advertising Ad Targeting 93

illumin

NOVEMBER 26, 2024

Cost-Effective Through RTB, advertisers only pay for the impressions that are deemed valuable, based on the targeted audience’s likelihood to convert. Ad Auction and RTB : When a user loads a webpage with available ad space, the DSP enters an auction to bid on the impression.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Martech

JUNE 2, 2025

Your data scientists build impressive models nobody uses, while your marketers ask for features nobody can build. Know what your CMO cares about, but can also explain model training to engineers. Finding these unicorns is brutal, and without them, projects stall out. This talent gap is the silent killer of AI projects that nobody talks about.

Click Through Rate 67

Click Through Rate Impressions Marketing ROI 67

AdvertiseMint

JANUARY 22, 2025

Use these tools to ensure your ads reach the right audience at the optimal time, thereby increasing engagement and conversion rates. Analyze data-driven insights, such as impressions, click-through rates, and conversion rates, to adapt your strategies and enhance ad effectiveness continuously.

Conversion Rate 52

Conversion Rate Click Through Rate Audience Conversion 52

Digiday

SEPTEMBER 28, 2023

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Combining these with sales from any advertising campaign allows advertisers and brands to discern their ROI.

Click Through Rate 90

Click Through Rate Advertising ROI Impressions 90

Single Grain

APRIL 22, 2025

Marketers invest heavily in SEO to increase website traffic and click-through rates. But what if you gain the top spot on the SERPs, but a user doesnt click your website? This is called zero-click searches, and they are becoming more common as AI search takes over. Heres how to evaluate your zero-click searches.

SEO 52

SEO Click Through Rate Impressions Conversion 52

illumin

NOVEMBER 26, 2024

Cost-Effective Through RTB, advertisers only pay for the impressions that are deemed valuable, based on the targeted audience’s likelihood to convert. Ad Auction and RTB : When a user loads a webpage with available ad space, the DSP enters an auction to bid on the impression.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

Ad Monsters

NOVEMBER 14, 2024

“We looked at two metrics in the beginning—click-through rate and engagement rate—and saw double-digit increases in both,” Nuzzo says. Launched in 2019, Vox designed Forte to drive outcomes for advertisers, boasting targeted impressions that perform twice as well as alternative data sources.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

MAY 8, 2024

billion impressions annually. click-through rate on ads. Ads can be targeted around points of interest and demographics, like geo-targeting and day-parting, for instance. Reach and performance. The combined channels on mobile and in-vehicle add up to 2.3 Thus far, the company has measured a 2.4%

Geo targeting 120

Geo targeting Advertising Click Through Rate Mobile Ads 120

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. per click on average, while retail, apparel, travel and hospitality are all less than $.75 75 per click. Average bids.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

Ad Rants

JULY 3, 2024

Ensure all visual elements are optimized for different platforms and devices, too, so that a high-resolution image on a website may be equally impressive on mobile devices. Track your ad's performance regularly through analytics tools. This could include click-through rates, conversion rates, or even return on ad spend (ROAS).

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

AdvertiseMint

JANUARY 6, 2025

This tool allows advertisers to track key performance metrics such as click-through rates, impressions, and engagement levels. Monitoring Performance Using TikTok Ads Manager Once you have access to new features, the next step is to harness the power of TikTok Ads Manager.

Advertising 52

Advertising Click Through Rate Audience Impressions 52

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Monetize More

APRIL 27, 2023

Poor ad quality can lead to user frustration, ad-blocking, decreased click-through rates, and reduced ad revenue. This can lead to users leaving the website or using ad-blockers, which reduces the number of ad impressions and revenue for the publisher. This can lead to a decline in website traffic and ad revenue.

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96