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How to Use Videos in Your Next B2B Marketing Campaign

Ad Rants

For example, using video in your email marketing can result in a 300% boost in click-through rates. And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? Text-based content can't do that.

Marketing 243
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Top TikTok Marketing Trends Reshaping Brands in 2025

Single Grain

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. more authentic than brand-created content and driving higher engagement rates. engagement rate for campaigns with macro-influencers. TikTok has evolved far beyond its early reputation as a dance video platform.

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Google Ads rolls out Demand Gen globally

Martech

Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. Creating ads tailored for your audience.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. He said The Fresh Market video commerce is generating a 133% increase in conversion rates, 115% increase in average session length and 23% increase in click-through rates.

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Google AI Overviews: Optimization Guide for Marketers

Single Grain

The system works through a process called retrieval-augmented generation (RAG), which differs from traditional large language models (LLMs) by dynamically retrieving supplemental information rather than relying solely on static training data.

SEO 52
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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship. “We looked at two metrics in the beginning—click-through rate and engagement rate—and saw double-digit increases in both,” Nuzzo says.

Ad Ops 115
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Repurposing Creative Assets Across Multiple Platforms: A Tactical Guide

Single Grain

Conversion metrics: Which assets drive the most leads or sales? Single Grain’s conversion rate optimization experts can help you develop a comprehensive repurposing workflow that maximizes the impact of your creative assets across all relevant platforms. Ready to implement a more strategic approach to content repurposing?