Products in the “long tail” of martech have a wide range of different strategies and aspirations
Chief Martech
OCTOBER 22, 2023
Then there are a couple hundred category and vertical market leaders in the torso. So why do people launch long tail martech ventures? Those first couple horizontal software ventures start out in the long tail. The same pattern appears in other SaaS categories too — engineering, finance, HR, IT, security, sales, etc.
Let's personalize your content