VideoWeek

MAY 14, 2024

Content investments pay off Total group revenues were up six percent year-on-year, with growth in ProSieben’s entertainment and commerce & ventures segments, but a dip in revenues in its dating and video segment. Joyn, which sits within this ‘digital and smart advertising’ category, was a standout performer.

Entertainment 52

Entertainment Audience Ad Tech Retail 52

Digiday

FEBRUARY 8, 2024

So this [year] is our opportunity to show up loud and proud and give them entertainment because that’s what we do – we love to entertain and sell a few products along the way,” said O’Keefe. Beauty as a category is starting to show up more at the Super Bowl to cater to the members of the audience who use their products.

Advertising 59

Advertising Entertainment Audience Communications 59

Martech

JANUARY 17, 2024

” Alternatives to panic Although there seem to be countless proposed alternatives to cookies out there, they generally fall into one of the following categories: reliance on first-party (and zero-party) data, contextual advertising, identity resolution (including data clean rooms) or purported like-to-like replacements like Google Topics.

Cookies 132

Cookies Impressions Retail MarTech 132

MNTN

DECEMBER 2, 2022

A new report from Standard Media Index found that the total Connected TV advertising spend in Q3 of this year was almost 40% higher than the same period last year. Specific industry categories saw more growth than others. rise overall), SMI ultimately found that every category saw at least some increase in CTV ad spend.

Entertainment 98

Entertainment Advertising Media Marketing 98

Martech Series

SEPTEMBER 2, 2022

In the first half of 2022, Joy Spreader recorded revenue of HK$229 million from interactive entertainment and digital product marketing, and HK$310 million from the domestic short-form video (SFV)-based e-commerce marketing business. These adjustments have delivered remarkable results. and Geeq’s Newly Announced Strategic Partnership.

Non-Profit 82

Non-Profit Entertainment MarTech Media 82

Martech Series

SEPTEMBER 12, 2022

The fund will leverage the opportunities of Web3 as it reimagines culture and entertainment, from how it is financed, produced and distributed to how it’s consumed, owned and monetized. Marketing Technology News: Leading Swiss Private TV Group CH Media Chooses Kaltura for New Streaming Service.

Entertainment 77

Entertainment Non-Profit Media Finance 77

AdvertiseMint

FEBRUARY 15, 2024

The Amazon Influencer Program has become a sought-after opportunity for content creators and social media enthusiasts. Having at least 1,000 engaged followers on your primary social media accounts gives you a solid shot at becoming an Amazon Influencer. You may also consult a social media advertising agency to boost your visibility.

Audience 52

Audience Fashion Media Entertainment 52

Martech Series

AUGUST 4, 2022

Amdocs , a leading provider of software and services to communications and media companies, today announced a three-year expanded agreement with Oi, one of the largest telecom operators in Brazil, to provide an expanded catalog of subscription video-on-demand titles to consumers through Amdocs’ Vubiquity platform.

Brand Lift 77

Brand Lift Communications Entertainment MarTech 77

Martech Series

OCTOBER 31, 2022

Gamelancer Media Corp. a media & entertainment company producing short-form video content for brands, with broadcast on its owned and operated TikTok, Instagram and Snapchat channels, is pleased to announce that its network has surpassed 33,000,000 followers. ” – Jon Dwyer , Chairman & CEO, Gamelancer Media Corp.

Entertainment 83

Entertainment MarTech Audience Media 83

Martech

APRIL 1, 2022

This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. In fact, we are seeing consolidation in the category in an effort to deliver on that demand to advertisers.”. AVOD audiences.

Advertising 101

Advertising Pharmaceuticals Food Entertainment 101

VideoWeek

MARCH 19, 2024

Some other revenue categories such as subscriptions and sponsorship saw significant growth (10.3 Online video revenues fell by 17.6 percent in 2023 and 24.5 percent in Q4, while display advertising revenues were down 10.1 percent for the full year, and 17.2 percent in Q4. There was more positive news elsewhere in the report. percent and 31.1

Display Advertising 52

Display Advertising Entertainment Advertising Media 52

Martech

APRIL 9, 2024

Marketers aren’t going to be able to execute media like they’re doing today.” Brands that don’t have a lot of first-party data — say, for example, CPG brands — are going to rely on their retail media partners, the Targets and the Walmarts, to get them the reach that they need.

Cookies 103

Cookies Advertising GDPR MarTech 103

VideoWeek

MAY 4, 2023

Buzzfeed, Conde Nast, DotDash Meredith, Hearst Magazines, MLS, NBCUniversal, UFC, Vox Media and WWE have signed up to the programme at launch. Publisher content is divided into three categories: lifestyle and education, entertainment, and sport, and advertisers will be able to target their ads towards these categories.

Education 59

Education Entertainment Media Audience 59

Martech Series

FEBRUARY 26, 2023

They allow us to access a wealth of information and entertainment and provide the freedom to be productive from almost anywhere,” says Steve Grobman, Chief Technology Officer, McAfee. Don’t trust apps just because they look legit Malicious apps tend to fall into a few categories – things that are popular, easy to use, and seemingly harmless.

Communications 75

Communications Entertainment MarTech Media 75

Martech Series

JANUARY 3, 2023

Quickplay, a cloud-native OTT platform provider focused on the Tier 1 market of operators and distributors, today announced its monumental year in which Quickplay grew its business by more than 300%, as the company continues to drive a wave of cloud transformation across the media and telco industry.

Entertainment 83

Entertainment Media MarTech Marketing 83

Digiday

MARCH 27, 2023

media owner revenue grew by 6% in 2022, totaling $315 billion. As Jay Langan, CEO of Ocean Media, previously told Digiday , agencies expect clients to pull back during uncertain times. You want to be ready to ramp quickly when the economy picks up, and this can vary across different categories,” Langan previously said.

Retail 65

Retail Media Marketing Entertainment 65

Ad Monsters

FEBRUARY 15, 2024

No stranger to entertainment and media, she has over 25 years of experience in the space; her expertise spans from television to terrestrial radio. The platform promotes a safe space for Black creatives to share content while maintaining ownership.

Audience 82

Audience Entertainment Media Conversion 82

Digiday

APRIL 30, 2023

Over the years, its content has grown to include more entertainment, lifestyle and culture news, which combined with its much larger scale, give it a firmer ground to stand on. BuzzFeed’s entertainment content was “10 times bigger than BuzzFeed News ever was,” Peretti said. He declined to provide exact figures.

Entertainment 64

Entertainment Pop-Up Finance Advertising 64

Martech

DECEMBER 15, 2022

Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in engagement this year.

Entertainment 74

Entertainment MarTech Media Marketing 74

Digiday

OCTOBER 11, 2022

A new study by media agency Horizon Media and its social content agency Blue Hour Studios aims to help marketers demystify the TikTok generation. Gen Z is] not just a monolithic group anymore,” said Maxine Gurevich, svp of cultural intelligence at Horizon Media’s WHY Group, a unit that explores cultural and societal behaviors.

Pop-Up 93

Pop-Up Fashion Marketing Entertainment 93

VideoWeek

DECEMBER 4, 2023

Advertising agencies begin their winter updates for the ad market this week, opening with Magna, the media and marketing solutions division of IPG Mediabrands. According to the media agency, full-year global ad spend will increase by 6 percent YoY, reaching $853 billion for 2023. Magna forecasts digital video to grow by 9.6

Entertainment 59

Entertainment Media Impressions Agency 59

Digiday

SEPTEMBER 28, 2022

One client in a category is a win, two clients in the same category is a conflict, and three or more becomes a specialty. That’s the way it seems to be going with independent agency Known, which is becoming a major shop for media clients looking to market themselves in novel and disruptive ways.

Agency 62

Agency Media Affiliates Finance 62

Digiday

MARCH 26, 2023

Traction started in 2001 out of Kleinberg’s spare bedroom in his San Francisco apartment as an integrated agency, which was somewhat rare at the time for independents (most were either creative, media or the then-nascent digital agency). Same thing on the media side: there might be gaps from a buying perspective. So we fill those gaps.

Media 70

Media Marketing Agency Entertainment 70

Martech

JUNE 23, 2022

During this time, they research or purchase products and services, sometimes putting those tasks ahead of browsing social media and consuming entertainment. While mobile is still a part of the decision journey, many consumers use their PCs to research and purchase high consideration items across categories. Empowered Activist.

Entertainment 79

Entertainment Audience Electronics Finance 79

Martech Series

FEBRUARY 8, 2023

Over 150+ global brands across finance, media, consumer goods, food & beverage, and entertainment leverage Entropik’s consumer research stack to make better consumer-centric decisions faster and more efficiently. We believe the strength of the platform lies in its multi-modal, cross-functional capabilities.

Finance 82

Finance Food MarTech Entertainment 82

Digiday

MAY 1, 2023

Marketers, agencies and publishers/platforms are still in the early stages of testing live shopping features, but they believe it has the potential to shape commerce media and video content — especially for younger consumers. with clients, said Allysun Lundy, vp head of retail media strategy at Publicis Commerce.

Retail 72

Retail Fashion Entertainment Agency 72

Digiday

JANUARY 3, 2023

Stagwell’s new Specialty Media business unit essentially introduces three more new offerings to SMC it hopes will become monetizable: A digital out-of-home media platform for restaurants and bars that’s powered by QR codes, which already has the interest of some of Stagwell’s liquor brand clients (of which Diageo is one).

Marketing 61

Marketing Electronics Media Entertainment 61

Martech Series

OCTOBER 10, 2022

a major US cable and media company, as well as a debt refinancing with The Toronto-Dominion Bank. Block has a long history in media and communications and believe streaming and advanced capabilities are critical to industry success going forward“, said Allan Block, CEO of Block Communications. The post Zone·tv Closes $22.5

Finance 75

Finance Communications Entertainment MarTech 75

Digiday

NOVEMBER 20, 2022

As the entire marketing and media ecosystem braces for a rough 2023 by most definitions, local media — particularly traditional media including broadcast and print — are expected to be hit hard by revenue losses. Small businesses are essentially the lifeblood of much of ad-supported local media.)

Media 57

Media Pop-Up Marketing Entertainment 57

Martech Series

SEPTEMBER 30, 2022

“Today, I am delighted to have Anthony join the Ogury team and look forward to working with him, and the rest of the organization, to execute our strategy and establish and lead the personified advertising market category in the Americas.”

MarTech 79

MarTech Entertainment Communications Media 79

Digiday

APRIL 4, 2023

For the agencies and brands in this year’s Digiday Media Buying & Planning Awards, far and wide, the most critical investments of the past year have been marked by innovative ways to use data and emerging channels to propel advertising campaign success stories. Neustar E1X further hyper-targeted travelers within the three feeder markets.

Media 64

Media Agency Machine Learning Audience 64

Martech Series

SEPTEMBER 30, 2022

The majority of consumers, from Generation Z (73%) to Boomers (53%), have an interest in receiving subscriptions as a gift, indicating the top three preferred categories of subscription gifts to receive as streaming video (40%), retail (28%), and streaming audio (27%).

Entertainment 82

Entertainment MarTech Retail Marketing 82

Digiday

NOVEMBER 1, 2022

The company enables brands to connect directly with exclusive audiences through its partnerships with more than 3,100 premium content providers in sports, news and entertainment — including The Washington Post, The Guardian, BBC, Condé Nast and ESPN — across every screen, reaching nearly 2 billion monthly unique audiences.

Media 69

Media Entertainment Agency Audience 69

Basis

SEPTEMBER 6, 2022

Audio is digital advertising’s fastest growing category , and annual US digital audio ad spend is expected to top $8 billion by 2025. So, what makes audio so unique, why is the category booming, and why should digital audio advertising be a larger part of your media conversations? Let’s take a look at just a few of the reasons.

Conversion Rate 82

Conversion Rate Conversion Entertainment Ad Tech 82

Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The official second-quarter earnings reports for many public media companies won’t be out until August.

Media 56

Media Cookies CPM Pop-Up 56

Digiday

OCTOBER 11, 2022

Mike Schott, executive vice president, media sales, Volta Charging. As advertisers increasingly shift media budgets to retail media networks, the challenges for brands striving to stand out are also growing. Amazon, Walmart, Kroger, Target, Best Buy, Walgreens, Ulta, Home Depot and more now have their own media offerings.

Retail 58

Retail Media Viewability Brand Awareness 58

Digiday

JULY 31, 2022

Shopify and Vox Media both announced they will be laying off a portion of their staff following Q2 earnings and economic uncertainty. MTV announced a new “Best Metaverse Performance” category for its 2022 Video Music Award. The meeting of the shareholders will be live streamed on Sept.

Finance 63

Finance Entertainment Ad Tech Agency 63