Chief Martech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. Yet the average stack size for SMBs with 500 or fewer employees is still 162 apps.

MarTech 95

MarTech ROI Marketing 95

Digital Turbine

OCTOBER 24, 2022

In this edition of Mobile Monday, we’re covering useful insights about finance apps and the Learn all about these stories in this week’s Mobile Monday! Five Things About Finance Apps. While finance apps will never be the most “fun” thing we do on our smartphones, they certainly are a vital piece of our mobile life.

Finance 98

Finance Retail Education Media 98

VideoWeek

APRIL 10, 2024

If you or you company would like to be in the running to collect a trophy, you can register free of charge here to view full details on all of this year’s categories. Please email if you would like to sponsor a category or partner with the European Video Awards. Follow VideoWeek on Twitter and LinkedIn.

Ad Server 52

Ad Server Ad Tech Video Ads Media 52

illumin

APRIL 25, 2024

It’s delivered through a variety of channels or streaming services and apps. The second category is AVOD (advertising-based video on demand). The third category is TVOD (transactional, pay-per-view fee for content). Consumers view content on TVOD apps or services by paying a one-time fee to either rent or buy it.

Audience 111

Audience Advertising Ad Tech Marketing 111

Ad Colony

MAY 24, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence.

Retail 85

Retail Conversion Marketing 85

Digital Turbine

OCTOBER 5, 2022

The Brand Relative App Growth Index puts a lens on the relationship between brand and app growth for leading apps in major categories. Our “BRAG-ing About” blog will take a deeper look into Big Issues facing each category. But the new mobile market required them to extend this creativity to their mobile app.

Food 98

Food Finance Marketing 98

Ad Colony

JUNE 1, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence.

Finance 75

Finance Pop-Up Food Marketing 75

Martech Series

NOVEMBER 22, 2022

Pixalate’s Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories. Check out Pixalate’s October 2022 Publisher Trust Index trend analysis in the CTV app ecosystem. Hulu, SlingTV, DIRECTV among leaders in October 2022.

eCommerce 90

eCommerce MarTech Advertising Marketing 90

Ad Colony

MAY 19, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence.

Finance 90

Finance Conversion Marketing Audience 90

Martech Series

FEBRUARY 26, 2023

Don’t trust apps just because they look legit Malicious apps tend to fall into a few categories – things that are popular, easy to use, and seemingly harmless. Many malicious apps deliver some legitimate functionality, but just because a free app works, doesn’t mean that it’s not hiding ulterior motives.

Communications 75

Communications Entertainment MarTech Media 75

Martech Series

NOVEMBER 3, 2022

Research study reveals 2x more ad fraud in Q2 2022 on Roku apps without app-ads.txt vs. with app-ads.txt; IVT rates were 16% on Roku devices and 17% on Amazon Fire TV devices. 2x more ad fraud in Q2 2022 on Roku apps without app-ads.txt vs. with a pp-ads.txt. 28% mobile in-app ad fraud rate in Q2 2022.

Mobile Ads 86

Mobile Ads MarTech Marketing Advertising 86

Martech Series

DECEMBER 27, 2022

Pixalate’s Mobile Ad Fraud Series for November 2022 reveals games and utilities are app categories most targeted. This report covers Mobile App Spoofing numbers for November 2022. Wordscapes, Happy Color, and Sudoku stayed on the iOS app list from October.

Mobile Ads 79

Mobile Ads MarTech Advertising Marketing 79

AdExchanger

AUGUST 30, 2022

VC You On The Other Side The food delivery app Gopuff is looking for a $300 million “cash cushion,” The Wall Street Journal reports, to help bridge tough economic times and diminishing returns in the superfast food delivery startup category. SoftBank, a gigantic.

Food 99

Food Ad Exchange 99

Ad Colony

MAY 17, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence.

Food 82

Food Finance Conversion Marketing 82

VideoWeek

DECEMBER 12, 2022

With Apple’s App Tracking Transparency policy having already severely limited advertisers’ ability to track and measure mobile campaigns, the news theoretically had the potential to intensify mobile apps’ identity crisis. In simple terms, topics will assign apps to different interest-based categories.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

Digital Turbine

DECEMBER 7, 2022

It makes app discovery a natural extension of smartphone usage by keeping brands available on the device until the consumer is ready to use them. People Seek Streaming: There are two key qualities of apps that coax consumers to quickly try out an app found on or promoted on a new device : brand power and leisure-time use.

Marketing 119

Marketing 119

Martech Series

SEPTEMBER 29, 2022

a pioneer and leading platform for real-time engagement APIs, announced the results of a commissioned study that examines Gen Z preferences in mobile app-based interactive live video. When asked to identify the types of mobile apps that typically deliver interactive live video features: 75% said entertainment apps, like YouTube and TikTok.

Healthcare 82

Healthcare Entertainment Education Audience 82

Martech

MARCH 8, 2022

What does a customer using your app get you? That’s according to a new study from mobile marketing platform InMobi which examined actual consumer behavior to determine the value of apps for the retail, CPG and QSR categories. Here’s a breakdown by category of how much more often app users visited physical stores.

Retail 104

Retail Cookies MarTech Marketing 104

Ad Monsters

FEBRUARY 14, 2024

Cybernews took a deep dive into the privacy practices of 10 big-name dating apps, aided by Apple spilling the tea on their App Store privacy requirements. Meanwhile, Hinge emerged as the most privacy-respecting data app for users still searching for their Valentine. What Data Is Dating Apps Collecting About Users?

GDPR 90

GDPR Ad Tech Advertising Agency 90

Ad Colony

JUNE 10, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence.

Finance 68

Finance Food Impressions Marketing 68

Martech

APRIL 13, 2022

Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. When there isn’t a clear leader in an app category, competition for the right keywords can fluctuate.

CPA 84

CPA MarTech Marketing Advertising 84

Ad Colony

MAY 27, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence.

Food 84

Food Finance Marketing 84

Martech

AUGUST 4, 2021

Aisle’s website also groups products in categories for their users to discover. And there’s no separate app to download, since Aisle discounts are triggered through text. Why we care: This kind of service allows marketers to tap younger consumers and avoid the perils of app retention. Various shopping apps range from 5.6%

Retail 118

Retail Cookies MarTech Marketing 118

Martech Series

SEPTEMBER 30, 2022

Glassbox , a leading provider of digital experience analytics for web and mobile applications, remains the only vendor nominated as a leader in all Digital Customer Experience (CX) categories in the G2 Fall Report. Mobile App Optimization. Mobile App Analytics. Heatmap Tools. Product Analytics. Mobile Analytics. Session Replay.

MarTech 84

MarTech Marketing 84

Martech

JANUARY 19, 2023

Customers download your app because they want to know more about what your brand has to offer. “Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference. “So

Pop-Up 94

Pop-Up MarTech Communications Marketing 94

Digital Turbine

OCTOBER 12, 2022

The Brand Relative App Growth Index puts a lens on the relationship between brand and app growth for leading apps in major categories. Our “BRAG-ing About” blog will take a deeper look into Big Issues facing each category. The post BRAG-ing About: Shopping Apps and the Cost-Conscious Consumer? For many U.S.

Fashion 98

Fashion Retail Audience 98

Digital Turbine

MAY 11, 2022

Similarly, apps exist on different playing fields. There are established category leaders like Amazon, Netflix, Spotify, and McDonald’s. Every year we see apps from relatively unknown smaller brands emerge out of nowhere and achieve amazing user growth. The top BRAG-gers by category were: Finance : CashApp.

Manufacturing 88

Manufacturing Finance Food Entertainment 88

Martech

NOVEMBER 16, 2023

Users can easily browse and purchase products within these categories. If not opted in, visit Search Labs in the Google app (available on Android and iOS) to access the new capability. When searching for “men’s tops” in the Google app or mobile browser (and soon on desktop) in the U.S., Virtual try-on expansion.

Advertising 113

Advertising MarTech eCommerce 113

Digital Turbine

DECEMBER 12, 2022

Jumpstart your week here: These days, less is more when it comes to downloading new apps. Consumers have been inundated with apps from all types of categories, many of which they have become dependent on during their daily lives. More than half (54%) of consumers download less than five new apps within a year.

Entertainment 98

Entertainment Audience Advertising Marketing 98

Martech

JANUARY 8, 2024

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. billion category. The reason for this is one word: privacy. It’s not all doom and gloom.

Banner 121

Banner GDPR Cookies eCommerce 121

Digital Turbine

NOVEMBER 21, 2023

Manga is one of the fastest-growing publishing categories, especially in the Japan market. Over the years, we’ve watched the evolution of manga, from its beginnings as black and white paper publications to the colored manga books, and now its digital presence on apps. Why should Manga apps go global? In 2021, U.S.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Digital Turbine

FEBRUARY 16, 2023

When it comes to leading apps, plenty! But what might not be readily apparent is that the categories we picked were specific to our leisure time LOVE – the apps we go to we want to relax or connect or just be entertained. Here are our LOVE LETTERS to some streaming video apps that made our hearts flutter.

Brand Awareness 59

Brand Awareness Entertainment Media Marketing 59

Digital Turbine

FEBRUARY 27, 2023

Jumpstart your week here: What’s your relationship with your favorite app? That’s why we asked consumers not only which apps they knew of and used, but also which ones they trusted, would recommend, and were attached to. We used these variables to develop a Brand Love ranking across five categories.

Education 98

Education Marketing 98

Martech Series

NOVEMBER 15, 2022

Nine out of ten apps collect personal data from users without their consent, a clear violation of the European Union’s General Data Protection Regulation (GDPR) and the ePrivacy Directive. This is the result of an analysis of 250 apps in the EU apps market, conducted by privacy tech company Usercentrics.

GDPR 70

GDPR Finance Food MarTech 70

Chief Martech

JULY 7, 2023

And most SaaS products — especially martech apps — are highly underutilized, a wanton waste of resources. For this report, they analyzed over 100 billion app usage data points across nearly 100 million SaaS licenses managed through their platform over the past 3 years. Tech stacks are going to shrink dramatically. Down with SaaS!”

MarTech 89

MarTech Pop-Up Impressions Marketing 89

Digital Turbine

JUNE 1, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. .

Finance 52

Finance Pop-Up Food Marketing 52

Digital Turbine

APRIL 18, 2023

With so many apps available to smartphone users, it can be challenging to stand out. One method apps can use to gain consumer attention is On-Device Discovery. It allows apps to be available on the device until the consumer is ready to use them. Games are downloaded way more than other app categories.

Entertainment 52

Entertainment Mobile Ads Video Ads Audience 52