The Ad Tech Blog

NOVEMBER 29, 2022

Identifying the aspiring role early in the engineer’s career will help you build a career path that is exciting and rewarding. The post How to build an engaging career path appeared first on Leo Celis Blog. Managers are tech leads aspiring for VP or CTO levels.

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Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Career priorities This year’s survey asked respondents about their career priorities for the first time. Download your copy of the 2024 MarTech Salary and Career Survey here.

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Adweek

OCTOBER 10, 2022

Mick McConnell's marketing career began with a stack of rejection letters from some of the top architectural firms in New York. The now-North America CEO of agency Superunion had the misfortune of graduating from architecture school into an early 1990s recession and found that few firms were hiring. So he was willing to do the.

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Adweek

JULY 19, 2023

Attending the event is harder for early-career advertisers. The Cannes Lions Festival has, historically, been a place where senior-level agency employees congregate to drink, network and vie for awards. Budgetary concerns, and the sheer lack of relevant on-site opportunities for young people, create a barrier.

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Agency Advertising 185

Adweek

MARCH 14, 2024

Thanks to his background in theoretical physics, Jonathan Roberts may be one of the few people alive who can credibly claim to understand ad tech. Before joining About.com in 2013, the University of Oxford academic spent more than a decade as a researcher, making dark matter predictions for the Large Hadron Collider at CERN and.

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Ad Tech 263

Adweek

AUGUST 15, 2022

This June, American Express and The News York Times' T Brand Studio launched a six-part branded podcast series focused on small businesses, called The Next Chapter, a series that made it to number one in Apple's Careers Podcast chart for most of the last week of June. The Next Chapter is hosted by Cardiff Garcia,

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Media 246

Adweek

MARCH 7, 2024

Being in a punk band is not a requisite for getting into the ad industry. In fact, it's anything but the normal starting point, but it worked for Michael Treff, who went from punk musician to record label owner to agency CEO. Treff is CEO of Stagwell agency Code and Theory, but he followed a.

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Agency 284

Adweek

NOVEMBER 15, 2023

The first time Sasha Luccioni applied for a position at Hugging Face--the AI startup now valued at $4.5 billion--she was rejected. "I I wasn't what they were looking for," she recalled. This was nearly three years ago. Shaking off that initial rejection, she went to work at BigScience, a yearlong volunteer research workshop funded by Hugging.

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Martech

NOVEMBER 28, 2023

Against this backdrop, we want to hear about your marketing career. Take the MarTech Salary and Career Survey appeared first on MarTech. This year’s survey will take just a few minutes to complete. We’ll release the survey results, along with analysis from Scott Brinker of chiefmartec.com , in the first quarter of 2024.

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MarTech Marketing Retail ROI 107

Martech

APRIL 6, 2023

Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. Respondents answered more than 20 questions related to career roles, salary, technology and job satisfaction and challenges/frustrations. Others were excluded due to the limited number.

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MarTech Marketing 105

Adweek

MAY 8, 2023

Like many other creators, Mary Kish started her particular pursuit--streaming games on the platform Twitch--as just a hobby. Being a woman in gaming, I thought it'd be nice to find a community who enjoyed that as much as I did. It wasn't something I did to make money," Kish said. That later changed for Kish,

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Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Q: What has your career path been? A: I actually freelanced the first five years of my career. The post MarTech Salary and Career: Monique Battiste on charging ahead appeared first on MarTech. I’m done.

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MarTech SEO Audience Education 100

Digiday

FEBRUARY 6, 2024

In the fallout of the gaming industries’ recent series of layoffs, Wolf is among a wave of industry workers who no longer view esports as a viable career path. “I But I think there are some more nuanced issues with esports that make it very difficult to have sustainable revenue — which means it’s hard to have a sustainable career.”

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Conversion Media Marketing 94

Martech

MARCH 29, 2023

Those are among the findings from MarTech’s 2023 Salary and Career Survey. Respondents answered more than 20 questions related to career roles, salary, technology and job satisfaction and challenges/frustrations. The post MarTech Salary and Career Survey shows a profession coming into its own appeared first on MarTech.

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Martech

JUNE 6, 2023

However, marketers who don’t dive in and embrace AI to elevate their work risk falling behind in their careers. AI will advance your career if you understand where and how to apply it. The AI revolution screams career opportunity. Something to factor into your career plans. No excuses. Get MarTech! In your inbox.

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Marketing Machine Learning SEO MarTech 101

Martech

APRIL 5, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Her career path has been “typical” for a marketing technologist in that it’s atypical and results in a specialist who has also done some of everything. A: My career path has been an irregular one, to say the very least.

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Martech

MAY 24, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Dig deeper: MarTech Salary and Career Survey shows a profession coming into its own Well at GE, pretty early on, I got the digital bug. The post Salary and Career: Kathleen Voboril can make martech sing appeared first on MarTech.

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Martech

NOVEMBER 28, 2022

There are big opportunities — as well as challenges — for people in the early stages of their careers, whether as marketers or marketing operations professionals. We’re also asking, as always, whether circumstances are impacting salaries, in positive or negative ways, as well as your career trajectories. Follow the money.

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Martech

APRIL 14, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. The post MarTech Salary and Career: Jennifer Luby on facing challenges appeared first on MarTech. Today we’re talking to Jennifer Luby , Salesforce marketing cloud architect at the global consulting company JourneyBlazers.

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Martech

JUNE 16, 2022

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. She has a long career in marketing and is currently running her own consulting business. I spent the first 10 years of my career in the digital ad agency space, really focused on digital media planning and buying.

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MarTech Education Marketing Agency 101

Martech

APRIL 11, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Dig deeper: MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn We grew the business from three people up to like 30 and got acquired by the Allant Group. The interview was edited for length and clarity. )

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Ad Monsters

MARCH 9, 2023

Janelle Faulk’s diversified career in the digital media industry has guided her to her current position as Global Head of Advertising Operations at Bloomberg Media. Faulk spoke with us about her career trajectory, valuable lessons she has learned over the years, and her thoughts on where the industry is headed.

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Martech

JULY 19, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kristin Carey who, like so many marketers, has worn many hats during her career. The post Salary and Career: Kristin Carey on the benefits of doing some of everything appeared first on MarTech.

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Martech

JUNE 14, 2022

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. What’s your career path been? Read next: Salary and Career: Anson Li is moving fast. The 2022 Career and Salary Survey can be downloaded here, registration not required. Today we’re talking to Julia Monahan.

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Retail MarTech Marketing Advertising 101

Martech

JUNE 13, 2022

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. The post Salary and Career: Anson Li is moving fast appeared first on MarTech. Today we’re talking to Anson Li. He’s the paid marketing manager at a medium-sized US company. How did you get into marketing?

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eCommerce Entertainment Retail Communications 98

Basis

JUNE 1, 2022

People are reevaluating the kind of work they want to do each day and shifting their careers to match those needs. With the Great Reshuffle in mind, I’ve been getting curious about what it means for people in our industry to make career decisions that result in more happiness and job satisfaction. Claire Keating: By Way of Agency Life.

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Adweek

NOVEMBER 8, 2022

We all have creators we follow on various platforms like TikTok and YouTube that have earned our trust and attention. Have you ever wondered how their move to start their businesses always seems to make sense? Barbara Jones is here to explain that process on this episode of Young Influentials. Jones is the founder and.

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Adweek

MAY 30, 2023

The old adage "dress for the job you want, not the job you have" is meant to encourage confidence and ambition through wardrobe choices. A two-minute film kicking of Droga5's "Find Your In" global campaign for LinkedIn offers a playful twist on this idea as clothes come to life in a laundromat to show off.

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Media 280

Adweek

JULY 8, 2022

During Adweek's CMO Summit East on May 19, industry leaders gathered together to give Adweek mentees and attendees valuable insights into the marketing industry. It was an insightful afternoon filled with emotional and thought-provoking discourse.

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Marketing 288

Digiday

OCTOBER 19, 2023

This story was first puublished on Digiday sibling WorkLife This article is part of WorkLife’s special edition, which examines how the jobs and careers of Generation Z professionals will be reshaped and evolve in the AI-informed era. More from the series → Gen Z is the newest generation in the workforce.

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Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Let’s look at a few past examples of marketing career breakthroughs to plot the future. Drive the shift from push to pull marketing.

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Ad Monsters

MARCH 24, 2023

I had a pretty horrible experience with leadership early in my career. For the onstage recording, the trio discussed Chris’ career development. “I am a servant leader through and through,” said Chris Contreras, Chief Customer Officer, MNTN. “I

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Ad Tech Media Conversion Advertising 97

Martech

JUNE 15, 2022

Women earn an average of 30% less than men in martech jobs at all levels, according to our Salary and Career Survey. Read next: Salary and Career: Julia Monahan gets the data to support the hunch. This is when one person or a very small group of people are able to control the opportunities for career advancement.

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MarTech Marketing 101

Adweek

JULY 5, 2022

Kara Swisher is the editor at large of New York Magazine, co-host of the Pivot podcast, New York Times contributing opinion writer and host of the Sway podcast. She's the go-to expert for analysis on all things business, technology and digital media. With NFTs, crypto and metaverse opportunities on the rise, Swisher is an advocate.

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Chief Martech

JUNE 13, 2022

More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. Download a free copy of the complete 2022 Martech Salary and Career Survey here. And marketing ops maestros will be some its greatest champions.

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Martech

JUNE 14, 2022

The 2022 MarTech Salary and Career Survey , created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field. In our Salary and Career Survey we found primarily Marketers (53%) and Maestros (35%). Marketers vs. Maestros. Salary and promotions.

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Marketing MarTech 99

Adweek

APRIL 11, 2024

Simpson on Wednesday, media outlets have found themselves looking back on one man--and many careers. In the flush of obituaries following the death of O.J. There's Simpson the Hall of Fame football star and the actor who popped up in films like The Naked Gun.

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