Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Sample SEO budget breakdown. Now let’s go a level deeper.

SEO 122

SEO Conversion Rate ROI Conversion 122

Single Grain

NOVEMBER 12, 2020

SEO is still a viable channel for startups heading into 2021. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. The so-called “SEO experts” told digital marketers that they needed large volumes of content and backlinks in order to be successful. Don’t believe me?

SEO 114

SEO Brand Awareness Audience ROI 114

Martech

DECEMBER 6, 2024

Developing effective social media content. Guidelines for maintaining brand voice. Upload approximately ten content pieces that demonstrate your brand voice and style. Social media content. Brand guidelines. What are current SEO best practices for Google and Bing? Creating engaging imagery. Marketing emails.

SEO 131

SEO Education Audience Machine Learning 131

Martech

JUNE 16, 2025

With LLMs potentially altering traffic sources, data-driven attribution models will help marketers assess the true impact of organic search, social media, and other channels on customer journeys. Dig deeper: Optimizing LLMs for B2B SEO: An overview 6. purchases, sign-ups) will be critical.

Conversion Rate 67

Conversion Rate A/B Testing Brand Awareness SEO 67

Ad Rants

OCTOBER 11, 2023

Before we dive into how you can add photos and videos to your GMB profile and its benefits, let's check out some interesting statistics about Google My Business SEO : 45% of the businesses effectively leveraging local map SEO marketing get guaranteed appointment/sales requests through GMB. Check out their SEO services here.

SEO 234

SEO Brand Awareness Audience Marketing 234

Single Grain

MARCH 11, 2022

The best B2B SEO agency could be the key to transforming your business. Unfortunately, mastering SEO is easier said than done. A B2B SEO agency could be your best chance of staying ahead of the curve. TABLE OF CONTENTS: ↓ What Is a B2B SEO Agency? The Benefits of Hiring a B2B SEO Agency.

SEO 98

SEO Agency Marketing ROI 98

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness.

SEO 124

SEO Conversion Conversion Rate Brand Awareness 124

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Single Grain

JULY 3, 2019

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Traditional SEO Keywords.

SEO 91

SEO Real Estate Banner Finance 91

Ad Rants

FEBRUARY 28, 2023

The rise of digital media, however, has led to blending between the two practices. Traditional PR is focused on creating a strong, powerful brand image primarily via print and television. PR teams work on brand awareness and recognition, ensuring consumers form a positive association with a brand.

Marketing 201

Marketing SEO Food Public Relations 201

Martech Series

JANUARY 5, 2023

The partnership is focused at extending the both companies active Web3 communities via increased brand awareness, engagement and vertical data intelligence using Plato’s content distribution and syndication network. Everyone in the Web3 space should be using it as it drives knowledge across our ever changing landscape.”.

Brand Awareness 111

Brand Awareness SEO Entertainment MarTech 111

Ad Rants

JUNE 2, 2022

Having your business listed can help drive more traffic to your site and improve brand awareness, but it can be difficult to know where to start. The good news is that there are several Google My Business SEO Services that can help you get your journey started with Google Maps.

SEO 230

SEO Conversion Rate Brand Awareness Audience 230

MNTN

JANUARY 31, 2024

Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand awareness strategy that leverages multiple touchpoints and complementary channels. In doing so, the sales opportunities will develop organically.

Brand Awareness 52

Brand Awareness SEO Public Relations Audience 52

Single Grain

AUGUST 30, 2019

Are you ready for SEO in 2020? The biggest change to SEO next year is going to be the growth of voice search. This is actually a good snippet for SEO, because it doesn’t give you all the information that you need in order to meditate; you have to click over for the rest of the information. SEO Keyword Research Made Easy in 2019.

SEO 89

SEO Banner Real Estate Brand Awareness 89

Ad Rants

FEBRUARY 6, 2024

Search Engine Optimization (SEO): Conduct an extensive keyword research to identify relevant terms and phrases related to your healthcare products and services. Social Media Marketing: Identify the important social media platforms where your target audience is active and engaged.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Ad Rants

FEBRUARY 22, 2023

In this blog, you'll learn how SEO for dentists can help increase your website's ranking and reach, attract more website traffic and patients, and grow your practice. Search Engine Optimization (SEO) Optimizing your dental website for SERPs is essential for getting found by potential patients.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Ad Rants

JANUARY 11, 2023

Do you want to increase brand awareness? Look at things like your website traffic data, social media analytics, and even email marketing metrics to see what kinds of content performs best with your audience. Make Sure Your Content Is SEO-Friendly. What are you hoping to achieve with your content? Grow your email list?

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

Martech Series

OCTOBER 21, 2022

Brand Awareness: Undoubtedly, content syndication helps to generate massive brand awareness. Brand Credibility: Well, new backlinks, content on authoritative websites, social media mentions will take your brand credibility to new heights. Optimizing content for social media.

Brand Awareness 111

Brand Awareness Marketing Audience SEO 111

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

Single Grain

MAY 12, 2025

Unlike traditional social media platforms, Reddit’s community-driven structure demands an approach that prioritizes authentic engagement over direct promotion. According to Exploding Topics , 44% of US Redditors are aged 18 to 29 years old, making the platform particularly valuable for brands targeting younger, tech-savvy audiences.

Marketing 52

Marketing SEO Click Through Rate Brand Awareness 52

Single Grain

MAY 4, 2022

And one of the primary reasons for the immense popularity of WordPress is that it is SEO-friendly. In fact, you can quickly scale your organic traffic if you know how to manage WordPress SEO. This is where WordPress SEO agencies are so helpful: They have the experience and skills to take your website to the next level.

SEO 59

SEO Agency Conversion ROI 59

Single Grain

JUNE 16, 2023

For example, if organic search engine optimization isn’t generating your desired results, your brand can invest in local SEO ads. You can use this data to plug into different advertising platforms and social media. But this isn’t the only reason brands should invest in social media online advertising.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. A classic example is when you view a product on an e-commerce site and then see ads for that same product on different websites or social media platforms you visit.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

SEPTEMBER 13, 2019

Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. One of the reasons for this is the Rule of Seven: People need to see your brand seven times before they decide to take an action. Search engines prefer to see multimedia on a page, so video helps with SEO.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

MAY 2, 2022

Often overlooked, these crucial aspects belong to the field of “technical SEO,” and they work as the foundation upon which the rest of your SEO strategy lies. In this article, we’ll explore the work a technical SEO agency does, the benefits they carry, their costs, and the criteria the best agencies have.

SEO 52

SEO Agency Conversion Rate Conversion 52

Single Grain

APRIL 22, 2025

It’s ideal for measuring brand awareness campaigns and understanding which channels are most effective at introducing customers to your brand. Search Engine Optimization (SEO) Organic traffic Keyword rankings Conversion rate from organic search Pages per session Bounce rate SEO leads have a 14.6%

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Spoton Digital Media

SEPTEMBER 12, 2024

1) Post content across multiple social media platforms. After crafting a post for one social media platform, consider how you can adjust it slightly to fit another platform. Distribute the same content across as many social media platforms as possible, while adjusting for audience and media styles.

SEO 83

SEO Audience Brand Awareness Media 83

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? Whether you’re a small business owner, a digital marketing novice or a seasoned professional, finding the right balance between SEO and PPC is pivotal in shaping your online presence and driving your business’s growth. What Is SEO?

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52

Single Grain

AUGUST 18, 2023

For example, blog posts are popular for the awareness phrase, while a lead about to make a purchase may want to read your product white paper first. Social Media for Relationship Building 4.9 billion people use social media worldwide , so it’s obvious that your customers are on various social platforms.

ROI 98

ROI Marketing SEO CPA 98

Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. From an SEO perspective, there is also the benefit of direct search.

Conversion Rate 111

Conversion Rate Brand Awareness SEO Conversion 111

Single Grain

JUNE 23, 2020

Different types of content fall under this umbrella, including: Blogging , which can happen on your own site (“owned media”) or involve guest blogging for other publications, and can include text, images, infographics and videos. 70% of survey respondents said that SEO is better than PPC for generating sales.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

FEBRUARY 27, 2025

Bolt.new can also benefit the sales process, lead generation , and SEO. Video Content Source: Databox Blogging was once the dominant method for building a personal brand, but video content is now taking center stage. More American adults are watching social media video content , which is constantly increasing. What Is Bolt.new?

Marketing 52

Marketing SEO Audience Agency 52

Single Grain

SEPTEMBER 3, 2022

Digital marketers have a big responsibility on their shoulders – promotion of a business – and must take every step to convert that business into a brand so that leads will follow. They work closely with the design, content marketing and social media marketing departments. An influencer is a brand in itself. Click To Tweet.

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

Digiday

AUGUST 30, 2022

As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. Around that same time, per Spector, Dutch went from spending an estimated $25,000 a month on SEO to $75,000 per month now.

SEO 68

SEO Brand Awareness Marketing Retargeting 68

Martech Series

NOVEMBER 2, 2022

In the aftermath of the pandemic, businesses have shifted their focus from real-world addresses to online URLs, creating brand awareness on social media, and endeavoring to collect authentic ratings and reviews to build their reputation.

Brand Awareness 96

Brand Awareness eCommerce SEO MarTech 96

Single Grain

MAY 12, 2025

What makes TikTok particularly fascinating isn’t just its massive user base, but how effectively brands can use that platform to create lasting bonds with their customers. TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Pull stats to create infographics or quizzes for social media content. The benefits are vast and calculable.

Click Through Rate 129

Click Through Rate SEO Brand Awareness MarTech 129