how-to-make-the-most-effective-mobile-ads-for-in-app-campaigns 
MNTN
MARCH 21, 2024
If you’re interested in incorporating location-based marketing into your brand-building strategy, it’s vital to know the difference between geofencing and geotargeting. Ultimately, geofencing provides valuable insights into consumer behavior, such as how often they visit a location, allowing for more effective campaign optimization.
InMobi
OCTOBER 11, 2019
Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. The mobile consumer is simply too big to ignore. So what does this mean for marketers?
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Single Grain
AUGUST 1, 2023
Are you aware of all the benefits of native advertising? It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. Why does native advertising work?
Single Grain
JULY 18, 2023
If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! But programmatic advertising streamlines the process of media buying, making it more efficient. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space.
Single Grain
JULY 20, 2023
Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. Google’s ad revenue was $54.48
Single Grain
JULY 20, 2021
In 2020, ad impressions sold programmatically reached $129.1 In 2020, ad impressions sold programmatically reached $129.1 Programmatic buying has become the number one choice for many brands that strive to keep in touch with their customers across all channels and environments. How it's different from other types of advertising.
Single Grain
MARCH 16, 2020
If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business.
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