Single Grain

JULY 20, 2023

For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. Focus on two-to-three word phrases that align with your brand or products. For example, if your ad links to your organic cat food page, you don’t need to bid on a phrase such as “Where to find organic cat food?”

ROI 52

ROI Conversion CPC Food 52

Single Grain

JANUARY 23, 2023

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. They also conduct A/B testing to increase customer engagement.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JUNE 26, 2019

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. A/B test it. Split testing is everything in the PPC world, and that goes for ad funnels.

Retargeting 105

Retargeting Banner Audience A/B Testing 105

Single Grain

FEBRUARY 22, 2024

Leveraging the following and credibility of influencers lets you advertise your products or services, engaging new customers and enhancing brand awareness. Whether it’s a popular Instagram personality or a respected industry expert, the right influencer partnership can significantly enhance your brand’s reach.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

JULY 17, 2019

That’s why we also developed another part of the Single Grain brand: Clickflow , a SaaS tool that helps marketers with their A/B testing by allowing them to experiment with their SEO campaigns without the headache. The same thing happened with Virgin.

SEO 92

SEO Banner Non-Profit Impressions 92

Single Grain

SEPTEMBER 10, 2019

Is it brand awareness? A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads. Unless there is a technical error with the site, you will want to A/B test the copy. 27) A/B Test. When in doubt, test it!

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

APRIL 28, 2020

While it may not originally have been designed to be a marketing strategy, it has certainly generated a lot of brand awareness from publications like Fox, LA Daily News , and the New York Post. Popeyes , a fried chicken fast food chain, came out with a chicken sandwich in late 2019 that caused quite a stir.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

FEBRUARY 10, 2020

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Algorithm (Updates). Click-Through-Rate (CTR).

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

DECEMBER 6, 2019

Other brands that are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. B) Google Lens. Optimizing for voice search is a great way to spread brand awareness, but how is that going to convert into sales? What Is A/B SEO Testing?

Marketing 145

Marketing SEO Conversion Audience 145