Martech

JANUARY 14, 2025

A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. While mass marketing has its benefits, not every brand is for everyone. Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget.

Marketing 123

Marketing Brand Awareness ROI Retargeting 123

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations. Forging a distinct brand identity, lets companies outshine competitors and capture premium value.

ROI 124

ROI Finance Brand Awareness Conversion 124

Martech

APRIL 15, 2025

Performance marketing is conversion-focused. Many tools have integrated attribution models so that you can understand what channel or platform led to a conversion. Awareness tactics make strangers to your brand aware of its existence. Its all about that sale or lead, both easily measurable results.

ROI 99

ROI Marketing Brand Awareness Conversion 99

Martech

AUGUST 29, 2024

Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Identify your goals before attending the conference, such as capturing leads or increasing brand awareness. In other words, focus on having genuine conversations.

ROI 126

ROI Conversion Brand Awareness MarTech 126

Martech

SEPTEMBER 17, 2024

Improved brand awareness. Increased conversion rates. Dig deeper: Unifying projects and products: The power of program management in martech 4. The post 5 ways to use project management data to increase marketing ROI appeared first on MarTech. Targeted return on campaign spend. Processing.

ROI 119

ROI Marketing Conversion Rate Brand Awareness 119

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. Email: Business email address Sign me up! Processing.

Media 128

Media Impressions Audience Conversion 128

Martech

JUNE 16, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Attribution metrics: Understanding the contribution of various channels to conversions will be vital. Email: See terms.

Conversion Rate 67

Conversion Rate A/B Testing Brand Awareness SEO 67

Martech

MAY 19, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. This helps build brand awareness without direct sales pressure. appeared first on MarTech. Give it a try.

Conversion Rate 105

Conversion Rate Brand Awareness MarTech Education 105

Martech

OCTOBER 29, 2024

AI follows conversion impact amongst your target audience’s interactions with top, middle and bottom of funnel content. This analysis refines messaging by measuring emotional responses, recall, and brand awareness, ensuring the creative contributes to overall campaign success. You can download it here.

Audience 119

Audience Brand Awareness Marketing Conversion 119

Martech

NOVEMBER 13, 2024

Too often, marketing leaders focus narrowly on operational KPIs — such as website traffic, social media engagement and lead conversion — without tying these metrics to the larger business objectives. The post How marketing leaders can transform marketing from a support function to a growth driver appeared first on MarTech. Processing.

Marketing 134

Marketing CPL CPA Finance 134

Martech Series

DECEMBER 19, 2022

Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. Our department is responsible for driving broader brand awareness and advancing the organization’s mission of managing consumer feedback from acquisition to loyalty.

MarTech 111

MarTech Brand Awareness Communications Finance 111

Martech

JANUARY 20, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Heres something somebody asked me!

Marketing 110

Marketing MarTech Audience Brand Awareness 110

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Get MarTech! The post AI-powered martech releases and news: Jan.

MarTech 114

MarTech Brand Awareness Affiliates Retail 114

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! In your inbox.

MarTech 122

MarTech Marketing Conversion Rate Brand Awareness 122

Martech

FEBRUARY 7, 2025

Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers. Display, video and search. Processing.

Advertising 88

Advertising Media Audience Conversion 88

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. For the sales team, better conversions, less garbage in, less time wasted, etc.

MarTech 111

MarTech Conversion Cookies Marketing 111

Martech

MARCH 26, 2025

By aligning a new report with an interactive live event, they hope to turn a nagging industry problem into an opportunity for engagement and brand momentum. Turning messy survey data into an ongoing conversation might sound impossibleunless you have a spotlight event built around it. Email: Business email address Sign me up!

ROI 120

ROI Marketing Conversion Brand Awareness 120

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. Our conversation about this raised other interesting questions, as well.

MarTech 117

MarTech Agency Banner Brand Awareness 117

Martech Series

JULY 1, 2022

Investing in a well-rounded, multi-channel marketing strategy can help increase brand awareness and visibility, but most small businesses owners know that it all comes down to increasing conversions. increase in organic conversions. This success came from mostly organic efforts.

Conversion 75

Conversion Marketing Impressions Brand Awareness 75

Martech

APRIL 30, 2025

Their reputation for quickly resolving issues and refunds strengthens their brand’s trustworthiness. Conversely, in this age of instant communication, a brand that fails to live up to its promises risks immediate backlash and erosion of trust. Brand value depends on perception, customer loyalty and market position.

Communications 94

Communications Brand Awareness Marketing Conversion 94

Martech

MARCH 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 113

Brand Awareness ROI Click Through Rate Conversion 113

Martech

NOVEMBER 18, 2024

For example, a marketing team using data from tools like Asana or Monday.com could notice that a particular task always results in increased lead conversion when prioritized early in the campaign. The post 5 ways to use project management data to enhance operational best practices appeared first on MarTech. Processing.

ROI 114

ROI Audience Manufacturing Marketing 114

Martech

SEPTEMBER 21, 2021

And for good reason; BIMI offers capabilities that provide higher levels of customer trust and engagement with brands. BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech. Recent data reinforces the importance of brand recognition.

MarTech 131

MarTech Brand Awareness Conversion Marketing 131

Martech

OCTOBER 1, 2021

said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter.

Brand Awareness 136

Brand Awareness Pop-Up MarTech Communications 136

Martech

JUNE 4, 2025

That is the only scope where you can switch between models, such as data-driven or last click, allowing for more tailored analysis of critical conversions. That can cause noticeable shifts in conversion reporting. These touchpoints rarely get credit, even though they are key in guiding users toward a conversion.

Conversion 60

Conversion Machine Learning ROI Brand Awareness 60

Martech

MAY 5, 2025

Macro influencers deliver visibility and brand awareness at scale but come at a premium. Micro-influencers, though small in reach, often drive the highest engagement and conversion due to their intimate community ties.

Audience 107

Audience Brand Awareness Marketing Media 107

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand. Why we care.

Marketing 122

Marketing Brand Awareness Conversion MarTech 122

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Register for The MarTech Conference here. Get MarTech!

Marketing 122

Marketing Brand Awareness Machine Learning Communications 122

Martech

DECEMBER 6, 2024

Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. They write in a welcoming, professional brand voice based on the attached examples. #AI Use a conversational and relatable tone to connect with the audience. Processing.

SEO 131

SEO Audience Education Machine Learning 131

Martech Series

OCTOBER 17, 2022

Find out more in this week’s martech highlights: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 10th October to 14 th October. Sinch Launches Kakaotalk in Its Conversation API. Botify and Semrush Combine SEO Offerings to Amplify Organic Search Insights and Performance for Enterprise Brands.

Marketing 98

Marketing Conversion MarTech Brand Awareness 98

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform.

Media 98

Media Brand Awareness MarTech Conversion 98

Martech

MAY 3, 2022

For example, are you trying to reach new audiences, build brand awareness, boost conversion rates and sales, or just find a new way to communicate and share updates with your customers? While the feedback might not always be positive, it’s important to regularly monitor social media conversations about your brand.

Media 144

Media Marketing Brand Awareness Audience 144

Martech

JUNE 21, 2024

However, while the integration itself was announced earlier this year, the ensuing conversation — about LinkedIn as a sales tool — is now hotter than ever. This makes LinkedIn a more valuable platform, full of opportunities for sales conversations. And that’s because the way companies find customers is evolving.

Marketing 133

Marketing Communications Brand Awareness Conversion 133

Martech

OCTOBER 9, 2024

Marketing focuses on lead generation and brand awareness, tracking metrics like web traffic and MQLs. Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition Shared metrics: A common ground for success To create alignment, focus on shared metrics like pipeline growth and conversion rates.

Marketing 128

Marketing Conversion Rate Communications Conversion 128

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. The post 74% of B2B marketers expect budgets to increase next year appeared first on MarTech. Top five objectives.

Marketing 126

Marketing Conversion Rate Display Advertising Brand Awareness 126

Martech

JUNE 15, 2023

Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Marketers can drive a number of engagement and conversion actions using advanced DOOH targeting in their campaigns. Donzis offered some examples of how brands can engage with DOOH. Get MarTech! Are you getting the most from your stack?

Ad Targeting 124

Ad Targeting Demand Side Platform Impressions Audience 124

MNTN

AUGUST 18, 2022

Sure a platform can provide conversions or site visits, but are those numbers “good”? Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, will be joining MarTech to give his insights into how to evaluate new ad channels worthy of your investment. Not so much; it can be unclear what constitutes success. Register here.

CPA 98

CPA Brand Awareness Conversion MarTech 98