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Micro Conversions: What Are They and Why Do They Matter?

MNTN

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

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Location, Location, Location: The Importance Of Billboard Placement

Ad Rants

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Or if you're advertising a new tech gadget, you may want to place your billboard near a popular electronics store.

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In 2023, the retail media story is bigger than just CPG brands

Digiday

Less than 5% work in the technology, consumer electronics or services industries. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%). The omnichannel campaign drove 15 million impressions for the meal kit brand and reached 2.5

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How Brands Can Reach, Engage and Acquire Consumers During the Indian Festive Season 2020

InMobi

Marketers aim to achieve two brand objectives, driving brand awareness and purchase consideration at this time. Marketers must create mobile-first branded stories and compelling visuals to reach the consumer and enhance brand awareness.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

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Christmas Campaigns That Stood Out from the Crowd In Recent Years

Martech Series

A charity drive must be initiated for brand awareness. This really is crucial during the Christmas season as many people use their cellphones, tablets, and other electronic devices for browsing and buying. Increase your website’s traffic now and do A/B tests to improve mobile conversion rates over the Christmas season.

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Email marketing strategy: A marketer’s guide

Martech

A Mail Transfer Agent is the software that transfers electronic messages from one user to another by using a SMTP server which enables outbound email. Use a “reply to” address instead, and reap the benefits of higher delivery rates and brand awareness by including your brand’s domain in your sending address.

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