Adweek

JULY 28, 2022

With summer in full swing, the Spanish government has released a taboo busting body positivity campaign, that features various women of different shapes and sizes enjoying the beach. Featuring the line, "El verano tambi?n

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Adweek

JUNE 9, 2022

As part of its continued efforts in supporting queer youth, The Body Shop North America's latest creative campaign. But amid the onslaught of discriminatory and harmful anti-LGBTQ+ policies, the need for real impact and support is only increasing.

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Marketing Fashion 222

Adweek

JUNE 28, 2022

With the need to celebrate body diversity in mind, Though once a homogenous perception of beauty was the norm, many working within the industry have pushed boundaries to dismantle the impossible standards of yesteryear in favor of a more realistic approach.

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Advertising Fashion 254

Adweek

JULY 26, 2022

DTC shaving brand Billie has spent years working to break taboos about body hair, pointing out its strange absence in most shaving commercials and attempting to run paid ads on Facebook and Instagram that were rejected as "adult material" for showing hair peeking out of bathing suits. A new "Rules of Body Hair" campaign points.

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More About Advertising

FEBRUARY 12, 2024

The imminent demise of Body Shop – set to appoint merciless administrators FRP Advisory – brings to a close one of those stories that defined British business and adland in the 1970s and 80s as a new wave of entrepreneurs made the UK trendy again and saw the world as their oyster.

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Advertising Finance Media Agency 84

Adweek

DECEMBER 27, 2023

Dove and Nike have teamed up to launch the Body Confident Sport program with a mission to boost girls' body confidence in sports. The Body Confident Sport program is a first-to-market, providing a scientifically proven set of online coaching tools to build body confidence in 11 to 17-year-old girls.

Marketing 343

Marketing 343

AdExchanger

AUGUST 30, 2022

Continue reading » The post Molson Coors Is Brewing A Full-Bodied Data Strategy appeared first on AdExchanger. Most of them never dig in, though, because crunching the numbers is a highly complex process. But Molson Coors media executive Brad Feinberg and his team make.

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Media Marketing Ad Exchange 104

Adweek

APRIL 26, 2024

These tools are called the Privacy Sandbox and the CMA, a regulatory body that must. -based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing.

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Cookies Marketing 205

Adweek

JULY 15, 2022

Every once in a while, a billboard demands a second look, and the latest creative from inclusive U.K. cycling brand Fat Lad at the Back is no exception. The business, which sells plus-size sportswear, is running a series of attention-grabbing out-of-home (OOH) ads up and down the country which read: "Fat C*n't. Actually Fat Can.".

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Advertising 277

AdPulp

AUGUST 12, 2021

The post How to Improve Your ‘Digital Body Language’ and Be Understood appeared first on Adpulp. Named by Thinkers50 as the “Oprah of Management Thinkers”, she is the author of two books Get Big Things Done: The Power of Connectional […].

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Media 108

Adweek

SEPTEMBER 1, 2022

Britain's competition watchdog has identified "potential concerns" around the $68.7 billion deal agreed by Microsoft to acquire Activision Blizzard and how it may hurt the U.K.

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Marketing 192

Adweek

FEBRUARY 6, 2024

In 1967, a sketchy tabloid called The National Spotlite ran a story that Walt Disney, who'd died the previous year, had arranged for his body to be kept in cryonic stasis. The story wasn't true--but it wasn't entirely farfetched, either. In the late 1960s and well into the following decade, sufferers of incurable illnesses pinned.

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Food 312

Adweek

MARCH 5, 2024

The billboard in question featured the singer with a shirt draped across her body, revealing part of one breast and the side of her buttocks, British advertising regulators have reconsidered a controversial decision to ban a Calvin Klein ad featuring musician FKA Twigs on the basis that it presented her as "a stereotypical sexual object."

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Advertising Fashion 277

Adweek

MARCH 4, 2024

As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future.

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Cookies Conversion Ad Tech Advertising 276

Adweek

MARCH 6, 2024

The Securities and Exchange Commission (SEC), Wall Street's regulatory body, today approved rules requiring publicly traded companies to disclose greenhouse gas emissions and climate change-related risk.

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Adweek

JANUARY 17, 2024

According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in Advertising (IPA), the final quarter of 2023 saw marketing budgets increase to their highest level in almost a decade. marketers have shifted from caution to quiet optimism as they map out their 2024 spending.

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Marketing Advertising 294

Adweek

JANUARY 23, 2024

Four Havas agencies are at risk of losing their B Corp status after the holding company won Shell's media account last year, B Corp's certifying body B Lab Global has confirmed to ADWEEK. The result could have major implications for a growing movement, spearheaded by activist group Clean Creatives, to urge agencies to cut ties.

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Agency Media 288

Adweek

FEBRUARY 20, 2024

Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. For the first time in its history, Mediahub competed with the industry's largest media agencies in 2023. Its work is edgy, and it's embraced experiential elements for a long time. It made the news in West.

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Agency Media Advertising 257

Adweek

FEBRUARY 21, 2024

In early January, amid the National Football League playoffs, Visa announced an extension of its partnership with global soccer governing body FIFA through 2026. Even as it supported NFL partners and unveiled its new F1 ride at Super Bowl 58 in Las Vegas, Visa was executing its marketing game plan for the 2026 World Cup.

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Marketing 242

More About Advertising

MAY 5, 2022

The post ODD finds fun in ‘body positivity’ for Simply Be first appeared on More About Advertising. So ODD has rounded.

Fashion 59

Fashion Retail Agency Advertising 59

Adweek

OCTOBER 24, 2023

Now, tired of the mix-ups, its tourism body Visit Sweden aims to do something about it--by negotiating a trade deal. Despite being more than 10 times the size of Switzerland and located in the Nordics, tourists still confuse the two countries. To help global travelers, leaders, the New York Stock Exchange and event organizers who.

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Advertising 304

Adweek

DECEMBER 18, 2023

Deciding on the right souvenir to take home from a trip or what to eat for lunch may sometimes seem like a tough choice, but a provocative campaign from MSI Reproductive Choices and agency Uncommon Creative Studio contrasts those options with the lack of choices many women have when it comes to their own bodies.

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Agency Advertising 254

More About Advertising

JULY 29, 2021

But it’s one of those years… Round about the time that a London Underground poster was causing a storm by Inviting us to be “beach body ready,” Wieden+Kennedy HQ was inverting such tropes. The post MAA blast from the past: W+K's take on beach-body-ready for Southern Comfort first appeared on More About Advertising.

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Advertising Agency 64

Adweek

SEPTEMBER 21, 2023

According to the brand, the drinks are "designed to help increase and enhance dopamine production within the body." Embracing the tagline "Happy Hedonism," Illicit Elixirs released its new line of nonalcoholic, caffeine-free beverages with mature flavor names and AR-enabled labels.

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Food Advertising 287

Adweek

AUGUST 1, 2022

She has a body. Her body has. The film opens on a woman standing by herself in a room, but as the camera pans out, we see she isn't alone. A group of women join in for a mesmerizing dance as a voiceover says: "This is a woman. never been studied properly, ever.

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More About Advertising

JULY 15, 2021

The post Lucky Generals gets UK's only Emmy nomination, for Amazon Alexa 'Body' super bowl spot first appeared on More About Advertising. The ad in question is.

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Agency Advertising 64

Adweek

MARCH 31, 2023

The technology utilizes 3D body tracking, multiclass segmentation, and cloth simulation to allow. Augmented reality technology company Zero10 is working with Tommy Hilfiger to bring its AR clothing "try-on" experience to three brick-and-mortar Tommy Hilfiger stores throughout Europe.

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Retail 319

Adweek

SEPTEMBER 29, 2023

EA Sports FC 24--the latest video game in the series previously branded under soccer's global governing body--went on sale today. After splitting from FIFA, publisher EA Sports' new soccer game is here. Accompanying the launch is a high octane campaign that brings the game's drama into the real world.

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Marketing 248

Adweek

SEPTEMBER 14, 2023

This time around, the brand is bringing attention to a body part not typically the focus. Leave it to Dove to turn a taboo subject into a teachable moment in its ongoing quest to redefine beauty standards. That the brand managed to do so during notoriously beauty-focused New York Fashion Week is even more apropos.

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Fashion 250

Adweek

DECEMBER 13, 2023

Notably, the EU takes the spotlight as the first governing body to enact laws regulating artificial intelligence. Shifting.

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Education Conversion 246

Adweek

MAY 25, 2023

The industry awards body reserves its Black Pencil for truly groundbreaking work and. D&AD has awarded its top honor of a Black Pencil to two pieces of creative work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a device that turns the heartbeats of children with heart defects into musical rhythms.

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Adweek

AUGUST 7, 2023

It led her to the "Discovery" tab, where up popped an image carousel showcasing famous women with numbers written across their body. Trigger Warning: This article contains references to eating disorders In 2018, Jameela Jamil opened Instagram and clicked the "search" icon button. The figures detailed each woman's weight and measurements.

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Pop-Up Advertising 238

More About Advertising

SEPTEMBER 24, 2020

UK commercial TV marketing body Thinkbox has been looking into people’s attitudes to advertising and found (which won’t necessarily surprise you) that TV delivers the “strongest signals” across all categories and audiences with social media and video performing “significantly” worse.

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Advertising Marketing Audience Media 64

Digiday

SEPTEMBER 19, 2022

Axe body spray is dedicating more ad dollars to esports, gaming and entertainment-based marketing channels to attract a bigger share of Gen Z shoppers. That audience is obviously quite different to previous audiences in terms of media mix,” said Caroline Gregory, global brand director of Axe body spray.

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Entertainment Marketing Brand Awareness Audience 67

Marketing Dive

MARCH 16, 2023

Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates.

Advertising 88

Advertising 88

Adweek

AUGUST 2, 2023

Many brands in the outdoor sector have perpetuated this issue by predominantly using images of white, male, heterosexual and able-bodied people. But historically, communities such as ethnic minorities and disabled people have been excluded from such spaces. Subaru of America is.

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Adweek

NOVEMBER 18, 2022

The U-turn, announced by organizer FIFA two days before the tournament kicks off, could potentially cause a legal headache for soccer's governing body if sponsor Budweiser--with which it has a $75 million sponsorship.

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Marketing 273