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Intimate apparel is for everyone and that makes inclusivity a vital part of advertising. Though once a homogenous perception of beauty was the norm, many working within the industry have pushed boundaries to dismantle the impossible standards of yesteryear in favor of a more realistic approach.
With the need to celebrate body diversity in mind, apparel brand Knix and newly-appointed global brand ambassador Ashley Graham have launched the exclusive Ashley Graham x Knix collection. Leading with the belief that self-acceptance is always a good look, the platform features a combination of the sleek imagery often used in similar campaigns with the candid feel of casual snapshots with friends.
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