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Leave it to Dove to turn a taboo subject into a teachable moment in its ongoing quest to redefine beauty standards. That the brand managed to do so during notoriously beauty-focused New York Fashion Week is even more apropos.
This time around, the brand is bringing attention to a body part not typically the focus during the parade of high-fashion garments: armpits.
On a sweltering day in the Meatpacking District, New Yorkers of all ages and genders lined up at “The Pit Stop,” Dove Deodorant’s subway-themed activation, waiting to take Polaroids of themselves posing as stylish straphangers.
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