Automatad Inc.

NOVEMBER 23, 2023

It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. Here is when advertisers bid to impress your visitors with their ads. What Are Supply-Side Platforms?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. We’ll cover: What is adtech? What is the future of adtech? What is adtech? Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Monetize More

JUNE 2, 2022

With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

InMobi

JULY 24, 2019

For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Lemonads

SEPTEMBER 10, 2020

So, if you want to drive results by achieving traffic, move consumers from awareness to action, or control and monetize your content on the open web, Nativo advertising platform might be the right fit you’ve been looking for! Let’s check some ad examples! That’s right! Publishers have to create a template page for Nativo integration.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

InMobi

JUNE 18, 2013

We prefer this hardware setup to ensure that host level resource contention is minimal to have great control over the server response times. We have also shown the server load expressed in requests/second (red line) to allay concerns around the traffic pattern being an influencer.

Shipping 40

Shipping Marketing 40

Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. These tech solutions are key to making ad auctioning quick and seamless. In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business.

Header Bidding 77

Header Bidding Real Estate CPM Ad Inventory 77

Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. This blog gives answers to all this. What Is Unified Auction? bid at the same time for the ad inventory. bid at the same time for the ad inventory.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

Automatad Inc.

FEBRUARY 1, 2024

If you are an ad publisher, ads become one of the many elements you will need to take care of for your page speed and happy users. Above that, ad load speed is also interlocked with your ad revenue. Faster ads get more views, clicks, and conversions, leading to higher ad revenue. What Is Ad Loading Time?

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Smart-Hub

NOVEMBER 25, 2022

What is SSP and how does it work? Thanks to automated auctions, publishers can sell inventory more effectively since a single platform connects them to the vast majority of ad exchanges, DSPs, networks, and other sources of global programmatic demand. And what about your SmartHub? OpenRTB 2.5. OpenRTB 2.5

Header Bidding 40

Header Bidding Ad Server Impressions Cookies 40

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. By: Disguising ads. So what do marketers do? Let’s kick things off with a brief explanation of what Google’s goal as a search engine is. If so, you’re not alone. We work harder.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

APRIL 10, 2020

Instead, what we’ve been seeing is that many companies have been stepping up to the plate to help out their fellow entrepreneurs and customers. Tim Soulo’s $799 “Blogging for Business” course on Ahrefs is now free! Tim Soulo’s $799 “Blogging for Business” course on Ahrefs is now free! Adobe (software).

Marketing 128

Marketing Education Non-Profit SEO 128

Single Grain

MAY 20, 2021

And that’s what causes the conflict. If the main source for this tested landing page is organic traffic , the consequences might be harsh. For example, an extra keyword added within a heading can cause over-optimization and a drop in rankings. Let’s use an example to explain it. Simple, low-cost, clean. internal links.

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? Who is SmartHub for, and what results does it bring to its clients? What does SmartHub do? It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The key platforms (i.e.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

DECEMBER 19, 2023

Moreover, the credit-based system means you only ever pay for what you need, when you need it, avoiding the need to pay a recurring monthly fee. The suggestions you get are powered by artificial intelligence and are based on your existing blog posts as well as the relevancy of the article that you are editing.

SEO 98

SEO Click Through Rate Conversion CPC 98

Lemonads

SEPTEMBER 21, 2020

It’s all about who you are, what you need, and how you need it to be done to drive your audience! Template Layouts Based on Industry & Use Case: No matter what kind of campaign you’re creating, Instapage’s 200+ fully customizable and optimized templates are designed to increase your conversions.

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

Single Grain

SEPTEMBER 16, 2022

In this article, we will discuss: What web 3.0 TABLE OF CONTENTS: ↓ What Is Web 3.0? What Is Web 3.0? Decentralization, openness and incredible user utility are the defining characteristics of web 3.0. The icing on the cake is that web 3.0 Sound too good to be true? Welcome to the future of the Internet.

Machine Learning 29

Machine Learning Communications Marketing SEO 29

InMobi

NOVEMBER 30, 2012

Given the large number of questions that came in, we did not have time to answer all of them during the live session, so we are addressing them in this blog post (below the video). We have built LTVP trying to keep it as open as possible. If the LTVP platform segments are based on UDID, what will happen if UDIDs are deprecated?

Ad network 52

Ad network Advertising Marketing 52

Single Grain

NOVEMBER 6, 2019

People prefer different types of content, and some will read your blog for years before deciding to hit the “purchase” button on your website. In this guide, we’ll walk you through: What Google Analytics Can Be Used For (and why it's a content marketer's best friend!). What Can I Use Google Analytics For? Let’s dive in.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Single Grain

MARCH 5, 2024

Tips for Creating High-Quality Content: Focus on User Intent: Understand what your audience is searching for and tailor your content to meet those needs. Use Keywords Wisely: Keywords signal to search engines what your content is about and help them match your pages to the appropriate search queries.

SEO 94

SEO Click Through Rate Audience Conversion 94

Martech

OCTOBER 26, 2022

They can accelerate time to market, cut the work it takes to find the right content and get it approved, while providing a single source of truth and brand messaging. Then metadata is added to the assets, as are user rights and permission related to the assets. “If That’s the promise, but the reality frequently falls far short.

Pop-Up 83

Pop-Up MarTech Education ROI 83

Single Grain

APRIL 15, 2021

million : Source. An animation named Nyan Cat was sold for $590,000 : Just opened up the flood gates to the future of meme economy in the Crypto universe, no big deal~ But seriously, thanks for believing in Nyan Cat all these years. I know, by now, you must be thinking: what the heck is an NFT?! million : [link].

Non-Profit 131

Non-Profit Marketing SEO Education 131

Lemonads

JANUARY 26, 2021

But, rather than starting from scratch with every single element, affiliate spy tools allow you to see what the leading marketers are doing in their campaigns. What is AdPlexity? AdPlexity lets you see huge amounts of detail about millions of ads across dozens of countries.

Affiliates 52

Affiliates Pop-Up Marketing Banner 52

Single Grain

MARCH 6, 2023

In this article, we’ll go over how to check the traffic your website is getting, what entails high or low site traffic, 14 ways to increase it, and which platforms are best for tracking it accurately. TABLE OF CONTENTS: ↓ What Is Website Traffic? What Is Considered High/Low Traffic? How Is Website Traffic Monitored?

SEO 105

SEO Conversion Audience Conversion Rate 105

Single Grain

JULY 21, 2020

What Is SaaS? To start using SaaS software , there is no need to install anything on your computer or laptop, as the software runs on a cloud server. First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. SaaS is not a new concept.

Finance 94

Finance SEO Shipping Marketing 94

Single Grain

JUNE 10, 2021

TABLE OF CONTENTS: ↓ What Is Content Marketing? What Is Content Marketing? There are different formats used for content marketing, such as: Blogging. It has a database of over 5 billion articles which you can use to quickly discover content ideas in any niche to inspire your own blog posts. Analytics Tools.

Marketing 94

Marketing SEO Pop-Up Communications 94

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. When online information is as vast as the oceans, finding the right waves to surf is crucial.

Marketing 52

Marketing SEO Non-Profit Fashion 52

Basis

APRIL 6, 2023

Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. The TikTok era of social advertising marches on. And the internet, and advertisers, seemingly can’t get enough.

Advertising 72

Advertising Education Media Marketing 72

Basis

APRIL 6, 2023

Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. The TikTok era of social advertising marches on. And the internet, and advertisers, seemingly can’t get enough.

Advertising 52

Advertising Education Media Marketing 52