Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! What Are First-Party Cookies? What Are First-Party Cookies? For instance, these can be language preferences, login credentials, products added to the cart, viewed pages, etc. The browser remembers key information to deliver a better user experience.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service?

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Clearcode

SEPTEMBER 1, 2022

From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. In this blog post, we’ll look at what DPO is, how it works, and how publishers can benefit from it. What Is Demand-Path Optimization (DPO)?

Ad Server 80

Ad Server Ad Exchange Demand Side Platform Ad Space 80

Ad Monsters

JANUARY 9, 2024

A few months back, AdMonsters explored how it will impact publishers. Now, let’s see what advertisers are saying about it. Now, let’s see what advertisers are saying about it. Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement.

Advertising 59

Advertising GDPR Retargeting Ad Targeting 59

Monetize More

NOVEMBER 29, 2022

With real-time bidding, advertisers can bid on an impression and, if the bid wins, the buyer’s ad is displayed on the publisher’s site instantly. Through real-time bidding, advertisers can manage and optimize ads for multiple ad networks. Master your ad inventory like the pros with PubGuru University! How does it work?

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

Ad Monsters

FEBRUARY 1, 2023

Still, some wonder if nefarious players are leveraging them to commit ad fraud (the answer is yes, according to multiple sources, but more on that later). What is a Residential IP Proxy Network A residential IP proxy network is a network that pays consumers to share their Internet. What are their use cases?

Ad Tech 98

Ad Tech Pop-Up CPC Retail 98

Lemonads

MAY 12, 2021

That’s the reason why we are committed to providing you with all the information we have at hand and all the investigations we make so you get objective advice on what’s out there and what we think can be the better option for you. You can find other comprehensive guides in our blog. What is Bemob?

Affiliates 52

Affiliates A/B Testing Conversion Marketing 52

Monetize More

JUNE 28, 2022

Whenever an app works, appears to work well for customers with few issues, and is also useful and interesting, a business is provided with the opportunity to generate money every day. What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. How does advertising revenue work?

CPM 52

CPM Impressions CPC CPA 52

Clearcode

AUGUST 8, 2023

This means that AdTech companies must strategically incorporate privacy-enhancing technologies (PETs) to protect user data, maintain their privacy, and deliver targeted ads. In this blog post, we’ll explore the possibilities that PETs offer for enhancing user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Monetize More

MARCH 5, 2023

As Google Analytics is a widely used tool for tracking website traffic and user behavior, it’s essential to have a solid grasp of what pageviews are and how they work. By tracking pageviews, website owners can assess the popularity of their content and how users are interacting with their site.

SEO 52

SEO Impressions Native Advertising Media 52

Spoton Digital Media

JUNE 28, 2021

You’ve been working on a website development project for weeks. What Is Website Maintenance and Why Does It Matter? What Is Website Maintenance and Why Does It Matter? In a worst-case scenario, you could lose all of the work you did in the website development phase. Well, not so fast. Miss leads and sales.

SEO 52

SEO Education Entertainment Marketing 52

Automatad Inc.

NOVEMBER 23, 2023

It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. Here is when advertisers bid to impress your visitors with their ads. What Are Supply-Side Platforms?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.

Ad network 52

Ad network Header Bidding Ad Server Ad Exchange 52

Monetize More

JUNE 27, 2022

The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone. Google AdX : As a top Google Ad Exchange partner for publishers, we provide you with access to premium advertisers.

Ad network 52

Ad network Header Bidding Ad Server Ad Exchange 52

Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. We’ll cover: What is adtech? How is adtech changing the marketing landscape? How is adtech changing the marketing landscape? What is the future of adtech?

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Smart-Hub

AUGUST 2, 2022

White Label requires minimal initial capital investment, as the supplier covers all issues related to software licensing, data center space or servers, logistics, and technical support costs. Let’s see how it works and why you need it. What kind of business needs White label solutions?

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Smart-Hub

JANUARY 13, 2023

What is White Label: Focus on Competencies. The landscape of the digital advertising market is changing so rapidly that the world has begun to feel the lack of specialists to develop new solutions. Hence, the White Label concept appeared as a new way to create a brand product by developers from another company. Today, the U.S. Today, the U.S.

Ad Exchange 40

Ad Exchange Advertising Non-Profit Banner 40

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

InMobi

JUNE 21, 2018

However, this is both ineffective and inefficient against constantly evolving, newer fraud methods for a simple reason  —  how do you find something when you don’t know what to look for? This brings us to the next point: how does one evaluate the countless anti-ad fraud solutions available in the market?

Machine Learning 52

Machine Learning Ad network ROI Advertising 52

Smart-Hub

JULY 6, 2021

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. To tackle this issue, many enterprises are outsourcing Ad Ops services. What is Ad Ops? What Do Ad Operations Managers Do?

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most! Let’s check some ad examples! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. Table Of Contents What Is a Supply-Side Platform (SSP)?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

SEPTEMBER 20, 2023

It’s important to note that this estimation does not account for the potential growth fueled by new players aiming to enter the DSP advertising arena. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Its arrival induced many questions, like how a unified auction is different from header bidding and which is optimal to use. This blog gives answers to all this.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. These tech solutions are key to making ad auctioning quick and seamless. But how do they do that exactly? hide ] What Is a Header Bidding Wrapper? How Does a Header Bidding Wrapper Work?

Header Bidding 77

Header Bidding Real Estate CPM Ad Inventory 77

Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. This has led to a shift in how AdTech works as companies seek to adapt to this new privacy-focused world.

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

Automatad Inc.

NOVEMBER 24, 2023

Transparency and Consent Framework) to serve ads in the EEA and the UK region. Transparency and Consent Framework) to serve ads in the EEA and the UK region. Here’s our blog on Google’s new ad consent requirement for publishers, what it is, what TCF and CMP are, why it is needed, and what you should do next.

GDPR 52

GDPR CPM Ad Space Ad Tech 52

Single Grain

APRIL 10, 2020

Instead, what we’ve been seeing is that many companies have been stepping up to the plate to help out their fellow entrepreneurs and customers. Click here to learn more about how to get stimulus money, SBA loans and unemployment benefits. Click here to learn more about how to get stimulus money, SBA loans and unemployment benefits.

Marketing 128

Marketing Education Non-Profit SEO 128

Single Grain

JUNE 26, 2020

Does it feel like the speed at which SEO techniques (and their effectiveness) are changing is on a constant incline? Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. By: Disguising ads.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

VideoWeek

AUGUST 26, 2022

DoubleVerify reported a newly uncovered connected TV ad fraud scheme this week, in which smart fridges and other internet-connected devices essentially posed as connected TVs, in order to cover up fraudulent traffic. But the product is still young and relatively experimental, and doesn’t yet run ads. Top Stories.

Brand Lift 98

Brand Lift Media Electronics Agency 98

Single Grain

AUGUST 7, 2019

What It Does: This all-inclusive plugin allows you to easily edit SEO settings and it guides you through the best practices for SEO. Look how simple this is: Learning how to optimize a website for search engines takes years to learn, and even then it is always changing. Click here to download it for free right now!

SEO 101

SEO Banner Media Conversion Rate 101