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CPM vs eCPM

Monetize More

Maximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused. By the end of this post, you’ll better understand these important metrics and how to use them to optimize your ad monetization strategy. When is CPM useful for publishers?

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Mobile Monday: Clever Digital Advertising, Mobile Game Monetization Methods, and the Growth of Mobile Gaming

Digital Turbine

In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming growth. A M(ad) World. with Japan seeing gacha methods used in 93% of top games.

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Google Market Pulse for Search Marketers

Ad Rants

We used to rely on traditional methods, such as print media and TV ads, or ads on billboards to attract customers. If that piques your interest, this blog post is exactly what you need. After all, the company must be authoritative if they make it to the top results. Keep reading to learn more about the topic.

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Targeted Ads

The Ad Tech Blog

In today’s ad tech world, Targeted Ads can help to save a country’s economy. They can also risk users’ privacy : the more personal data the media platform collects, the better your ads will perform. For most of my career, I’ve designed and built ad campaign analytics and user tracking platforms.

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In graphic detail: Google’s Ads Safety Report shows suspect ad activities are on the rise

Digiday

Earlier this week, Google highlighted its efforts to be a good corporate citizen with its latest Ads Safety Report, plus the unveiling of its Ads Transparency Center — a repository of advertisers where third parties can search to verify where ad dollars are coming from. million advertisers’ accounts in 2022.

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Ad Agency New Business Thought Leader Survey Report

Fuel Lines

All of the gathered survey data was published in a summary report of their findings. The top skills needed for new business include listening, persistence, consistency and organization. The top skills needed for new business include listening, persistence, consistency and organization.

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7 Smart Ways to Reduce Banner Blindness

Automatad Inc.

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. It is an unspoken problem dealt with by both publishers and advertisers. Before going into the strategies, let’s see how banner blindness affects publishers.

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