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3 DAM considerations before adopting genAI

Martech

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

MarTech 101
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Scaling personalized experiences: From anonymity to insight

Martech

Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Journey stage tagging.

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Key SEO trends for 2024 by Wix Studio

Martech

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. So AI is, as they say, “not new.”

SEO 105
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HubSpot’s October 2023 releases: The manager’s guide

Martech

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Generate new blog post ideas, choose the ideas likely to perform well for SEO and get started with a first draft using the AI assistant to generate blog post content.

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Persado Reveals Top- and Least-Performing Words for Engaging Consumers

Martech Series

Generative AI Company Analyzes 21.6 Words were tagged to the most likely associated emotion as determined by the Persado Motivation AI Platform. The full lists of words, analysis, and top takeaways for 2023, are available on the Persado blog.

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The E-Commerce Revolution: Selling Safety Shoes Online - Trends and Best Practices

Ad Rants

These targeted keywords are seamlessly integrated into product descriptions, meta tags, and other website elements, ensuring maximum visibility on search engine results pages (SERPs). AI-driven product recommendations and predictive analytics will enhance the online shopping experience, providing a glimpse into the exciting possibilities.

SEO 237
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MarTech’s GA4 experts to follow

Martech

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider.

MarTech 92