Basis

OCTOBER 21, 2022

“The tectonic plates of the industry are shifting.” – Andrew Susman, Institute for Advertising Ethics, Programmatic I/O 2022. Conversations at AdExchanger’s Programmatic I/O 2022 centered around these familiar industry woes, but it was the tone with which they were delivered that set them apart. Case in point?

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Smart-Hub

OCTOBER 24, 2022

Of course, as specialists in this field, we follow all trends, analyze them to understand which ones are really promising and which are not so promising, and implement them in our products. In this article, we’ll talk about a few programmatic advertising trends that will definitely be relevant in the coming 2023.

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NewProgrammatic

APRIL 28, 2022

And those looking to capitalize on programmatic media buying can now benefit from the BNPL hype as well. In this article, we’re taking a closer look at how brand-safe programmatic advertising solutions can help your business get more exposure with BNPL platforms… even if you’re not there.

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Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

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VideoWeek

APRIL 26, 2024

The company says Olli will help advertisers run more efficient campaigns, giving a clearer view across its different media channels. For example, WBD says an integration with VideoAmp will help advertisers exclude heavy linear TV viewers early in the planning process, redistributing that spend to boost reach and frequency.

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Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The key hits: IAC’s Dotdash Meredith saw an 18% decrease in its pro forma digital revenue in June 2022 compared to June 2021.

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PrograMetrix

APRIL 28, 2021

How Data Decentralization Will Shape the Future of Programmatic. The 2020s got off to a rocky start , but as some things languished, other trends gained ground far more rapidly than could have been predicted. One of those trends was an overarching societal and technological push toward decentralization.

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NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. Below, NewProgrammatic has prepared a shortlist of the most influential BNPL industry entities that offer eliciting advertising opportunities for worldwide brands.

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InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

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NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. What are Search Ads? Search Engine Text Ads (eg.

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VideoWeek

FEBRUARY 17, 2023

Over the past year, we’ve worked closely with the industry to gather feedback and begin testing these new technologies,” Google said in a blog post on Tuesday. The Week in Tech CTV Drives Revenue Growth at The Trade Desk The Trade Desk filed 24 percent YoY revenue growth for Q4 2022.

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VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Advertisers are shifting from in-housing programmatic buying to a more hybrid approach, according to IAB Europe’s most recent Attitudes to Programmatic study.

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Smart-Hub

OCTOBER 18, 2022

In programmatic advertising, the waterfall auction is a long-known model according to which the majority of ad exchanges and networks work. The post Accelerating Marketplace With Prebid Server Integrations appeared first on SmartHub Blog. Why Prebid is so popular ?

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Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! They are a leading player in the market for providing mobile advertising solutions for advertisers and app developers alike. The gaming niche is no exception.

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VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

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VideoWeek

NOVEMBER 11, 2022

Coalition members are committed to establishing a common approach to carbon emissions in advertising, based on a proposed measurement framework released by GroupM back in July. The firm aims to invest in AI-driven personalisation, advertising and live streaming solutions, particularly in the FAST ecosystem. The Week in Tech.

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Monetize More

DECEMBER 21, 2022

This post was most recently updated on December 30th, 2022. There are many ways to monetize traffic online these days, but one of the most effective ways is through advertising. The Moz Blog, Vogue.com, remezcla.com, instyle.com. This advertisement or sponsored article form is being referred to as branded content.

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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NewProgrammatic

APRIL 6, 2022

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Single-line search engine advertising campaigns and strategies. It is best to differentiate paid search advertising campaigns.

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Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. billion in 2024.

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Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. billion in 2022 and is projected to reach $92.12 The DSP market exclusively was valued at $20.77

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Basis

DECEMBER 12, 2022

(Blog cover image: What DALL-E 2 produced when given the prompt, “A beagle celebrating the New Year while reading its favorite stories on an iPad”.). With 2023 fast approaching and 2022 slowly fading in the rearview, we wanted to take a look back at some of our favorite blog posts from the year that was!

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Martech Series

DECEMBER 22, 2022

Making the case: In the first blog post by Spiegel Spiegel made a case for Snapchat as the new way of sharing the information that you wanted to see disappear. The blog communicated the following. By 2018, 99% of Snap total revenue came from advertising as per internal financials of the company. The company’s $759.04

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. A brief history of digital advertising — from the very first online ad to today.

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VideoWeek

OCTOBER 7, 2022

“Our strategy is closely aligned with broad industry growth trends and creates a highly scalable revenue stream through engagement-based monetisation,” said Xperi CEO Jon Kirchner. Advertising accounted for over $802 million of its European turnover, a fivefold increase from the year before.

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VideoWeek

OCTOBER 14, 2022

“To help advertisers reach the right audience – and ensure our ads are more relevant for consumers – we’ll offer broad targeting capabilities by country and genre (e.g. “Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g.

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Single Grain

AUGUST 24, 2022

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency? Let’s begin!

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Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

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Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

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Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. What is Native Advertising?

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VideoWeek

MAY 20, 2022

The proposed legislation, the Competition and Transparency in Digital Advertising Act, would prevent any company which processes more than $20 billion annually in digital ad transactions, from playing multiple roles in the digital ad ecosystem. Elon Musk (@elonmusk) May 13, 2022.

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Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. 2) Programmatic Advertising.

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