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Benefits of UPRs Management for Publishers to Boost Programmatic Revenue

YieldBird

In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels.

CPM 98
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What is Google Analytics 4 (GA4)?

AdvertiseMint

Would you like to know the Google Analytics 4 (GA4)? Google Analytics 4 (GA4) is the latest iteration of Google’s powerful analytics platform. This blog post will explore everything on Google Analytics 4 (GA4). What is GA4? Universal Analytics focuses on tracking page views and sessions.

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AI-powered martech releases: Feb 22

Martech

I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. Salsify’s Salsify PXM Advance is a new version of its Product Experience Management platform. Promo.com’s PromoAI Copilot, an end-to-end solution that serves as an AI content creator and social media manager.

MarTech 102
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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. The below five optimizations are critical and we strongly suggest they are reviewerd and implemented ASAP.

CPC 110
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HubSpot’s June 2023 releases: The manager’s guide

Martech

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email.

CPA 98
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Google AdSense Arbitrage: The Ultimate Guide for Publishers

Automatad Inc.

That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. AdSense arbitrage is a process where website owners buy traffic via ads from different sources and then monetize it by showing AdSense ads on their websites. So, let’s dive in.

CPC 52
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AI and marketing technology: This week’s releases

Martech

Sprinklr : Sprinklr AI+ for its customer experience management platform. Acquia: An AI assistant for its digital asset management platform, Acquia DAM (Widen). Merchynt : ProfilePro is an AI-powered Chrome extension that lets small business owners manage their Google Business Profiles for themselves. In your inbox.