Automatad Inc.

APRIL 7, 2024

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. The happy news is that you can reduce it with the correct optimization measures. Before going into the strategies, let’s see how banner blindness affects publishers.

Banner 52

Banner Rich Media Click Through Rate Video Ads 52

Automatad Inc.

NOVEMBER 28, 2023

It’s a tightrope, balancing the need for revenue with keeping your news credible and trustworthy. Then there’s the buzzkill of ad blockers. These blockers mean fewer eyes on your ads, hitting your income. You need to invest in SEO and social media strategies, which can be like diving into a rabbit hole.

Affiliates 52

Affiliates SEO Audience Banner 52

InMobi

JULY 13, 2023

Specifically in the realm of ad tech, it has the opportunity to change the way both the demand-side and the supply-side work with each other, and this is true for the Retail Media space as well. Furthermore, AI can assist retailers in optimizing their overall revenue by personalizing ads and ensuring they are relevant to shoppers.

Retail 52

Retail Media ROI Ad Tech 52

Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. In this blog post, we will delve into the topic of choosing between ADX and header bidding and running multiple header bidding solutions simultaneously.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Clearcode

SEPTEMBER 1, 2022

From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. For advertisers, one way to gain more transparency into the media-supply chain is to conduct supply-path optimization (SPO). What Is Demand-Path Optimization (DPO)?

Ad Server 80

Ad Server Ad Exchange Demand Side Platform Ad Space 80

Monetize More

DECEMBER 29, 2022

Whether your goal for the year is to accustom yourself with ad operations, maximize revenue, or both, here are some nice new year’s resolutions to help you get started with a bang. Implement your ads properly. To get you started on learning ad ops, subscribe to the MonetizeMore blog. Check out PubGuru University.

Header Bidding 98

Header Bidding Ad Ops Ad Exchange Affiliates 98

Automatad Inc.

NOVEMBER 23, 2023

We all know that SSPs help with yield optimization. Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. This blog is the ultimate guide on supply-side platforms (SSPs). Advertisers and effective ad buying.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Digital Turbine

MAY 16, 2022

In this edition of Mobile Monday, we’re covering opportunities for brand advertising on mobile, shopping and delivery app growth over the past two years, and what mobile gamers want from their in-game ads. A recent story in The Fast Mode tells us why ALL brands (not just big brands) should think bigger about their mobile advertising strategy.

Audience 98

Audience Advertising Conversion Agency 98

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Let’s jump in… RPM RPM or Revenue Per Mille is the cost for every 1000 pageviews.

CPM 52

CPM Fill rate Impressions CPC 52

Smart-Hub

NOVEMBER 6, 2023

It is an important component of any modern company’s advertising strategy. In this exploration, we embark on a comprehensive journey through the realm of advertising methodologies, venturing deep into the perennial debate: Programmatic vs Direct Ads. Cross-Channel Integration: Ads seamlessly transition between various platforms.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. the tactic positively impacts revenue or leads). This further highlights the need for optimized website performance and user-friendly design to improve customer satisfaction.

Marketing 104

Marketing Brand Lift Conversion Rate Brand Awareness 104

YieldBird

MAY 26, 2023

The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Over the last few years, a lot has been written about ad blockers. of internet users are blocking ads. The growth of mobile ad blockers globally. How ad blockers work? What will be the results?

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

Monetize More

APRIL 19, 2023

Looking to monetize your website or blog? With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. For instance, at the moment, our agency wants revenue. This is your go-to strategy. This is about priorities.

SEO 113

SEO Conversion Conversion Rate Brand Awareness 113

AdvertiseMint

DECEMBER 6, 2023

It optimizes your sales strategy by moving qualified prospects through the stages to become customers. A sales funnel enables you to track where potential buyers are falling out so you can optimize. Understanding and optimizing them is key to creating a high-converting sales funnel for your business. Harsh but true!

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

AdvertiseMint

NOVEMBER 22, 2023

We’ll discuss: Identifying your ideal customers to laser-focus your marketing message Engaging and retaining your customers to boost repeat sales Refining your pricing strategy to accelerate profitable growth Automating for efficiency as you grow bigger And more! Optimization is always ongoing and never ends. How do you level up?

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. ” But wait, as they say on the ads, that’s not all – by a long shot. Blog: Matt on Marketing. Blog: Online Marketing Blog.

Marketing 120

Marketing MarTech SEO Media 120

Monetize More

SEPTEMBER 8, 2022

Content monetization generates revenue directly through each piece. Content creators, such as social media influencers and blog writers, get revenue from this. These monetization strategies work with different types of content, from blog posts to videos. These placements are dynamic ad placements.

Affiliates 52

Affiliates Click Through Rate Audience Banner 52

AdvertiseMint

OCTOBER 2, 2023

However, it is important that you already have a platform, usually a website or blog, to get yourself started in this program. By adding an Amazon affiliate link, you provide readers with easy access to the product. You can use this data to make your affiliate strategies better. How Do I Join the Amazon Associate Program?

Affiliates 52

Affiliates SEO Conversion Rate Audience 52

Monetize More

AUGUST 16, 2022

This post was most recently updated on August 24th, 2022 Google AdSense helps you generate revenue by displaying ads on your website. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads. 2- Focus on ad placement. Improper ad placement can lead to low CTR.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

Google AdSense helps you generate revenue by displaying ads on your website. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads. So, for a more effective CTR, you’ll need to have more people seeing and interacting with the ads on your site.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. These models vary greatly, as do the ad monetization strategies from which they profit. The Moz Blog, Vogue.com, remezcla.com, instyle.com. Low bounce rate.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

Monetize More

MAY 17, 2023

But, you can opt for various other strategies that are more enjoyable, profitable, and of course, consistent. All you need to do is invest some of your time and choose the right monetization strategies to enjoy long and short-term implications along with the revenue potential. Video Monetization – What Does it Mean?

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Automatad Inc.

NOVEMBER 16, 2023

It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. The buyer has to buy the ad space designated for them at a fixed price.

CPM 52

CPM Viewability Ad Server Ad Space 52

Smart-Hub

AUGUST 23, 2023

In this blog post, we will delve into the world of programmatic advertising. Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. This allowed The Economist to serve highly targeted and relevant ads to each viewer.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Monetize More

SEPTEMBER 20, 2022

What is Average Revenue Per Visitor? This metric is the average amount of money that each visitor generates for you in terms of advertising revenue. The reason that ARPV is such an effective comparison metric is that it gives us a snapshot of how much revenue we are receiving from each user. It’s that simple!

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech Series

NOVEMBER 18, 2022

Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. The writing part will need researching, testing and optimization. This gives content marketers information they may use to construct their content strategies and articles.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. PMP Pros and Cons of Programmatic Direct for Publishers Monetize Your Content Through Ads With Brid.TV Programmatic direct is a form of programmatic ad trading.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

AdvertiseMint

JANUARY 20, 2024

They are usually digital marketing experts who help brands: Review current online efforts Find gaps, risks, issues Create a digital strategy Optimize digital marketing campaigns Track performance These experts blend creative ideas and data-driven decisions. Put simply, a consultant is a strategic guide. Source: code95.com

Marketing 52

Marketing SEO ROI Conversion Rate 52

AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

AdvertiseMint

JULY 17, 2023

It is a new way to advertise that uses creative ideas, special positioning, and targeted ads. Read on as we cover the following: The Advantage+ Ad Campaign 2 Types of Meta Advantage+ Ad Campaign How does Meta Advantage+ Ad campaign Work? It puts the campaign, ad creation process, and set together in one.

Machine Learning 52

Machine Learning Retargeting ROI Social Advertising 52

AdvertiseMint

SEPTEMBER 28, 2023

This blog post will break down the concept of an Instagram audit, explain why it’s essential, and provide you with actionable steps to perform one. An Instagram audit thoroughly examines and evaluates an Instagram account’s performance, content strategy, and overall presence on the platform. What Is an Instagram Audit?

Click Through Rate 52

Click Through Rate Audience CPC Impressions 52

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). Content writer : Creates content.

Marketing 130

Marketing SEO ROI Conversion 130

MNTN

JULY 6, 2023

With similar features, the modern television advertising platform seamlessly integrates into your existing strategies, allowing you to optimize for your business goals. One way this happens is through a customer watching your brand’s ad on television and then deciding they want to know more. That’s how powerful CTV ads can be.

Conversion Rate 52

Conversion Rate Marketing Conversion Brand Awareness 52

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 3) Bidding Strategies. 1) Campaign Management.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52