The Barkley Agency Finds A Niche in Marketing to Millennials
Fuel Lines
AUGUST 2, 2013
Clients want to work with people that they know trust and like. Jeff Fromm, is an EVP at Barkley , the largest 100% employee-owned advertising agency in the U.S. For agency’s, this is a great example on how to identify a niche and build a positioning of expertise. Agencies are historically bad at new business.
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