Digital Turbine

NOVEMBER 21, 2023

Manga is one of the fastest-growing publishing categories, especially in the Japan market. Over the years, we’ve watched the evolution of manga, from its beginnings as black and white paper publications to the colored manga books, and now its digital presence on apps. How has the manga and content industry evolved over the years?

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Monetize More

MAY 17, 2022

Advertising apps can be a daunting prospect. million apps available to download, 1.96 million on the Apple App Store and a further 2.87 So how does an app publisher go about standing out from the crowd? Increasingly, over the past few years, the answer has been to utilize the playable ad format. .

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Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

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InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. What kind of creatives work best on the mobile device?

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InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. For some businesses, fraud gobbled up around 80 percent of marketing budgets.

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Monetize More

JUNE 22, 2022

From blogs to Snapchat ads, these ad formats are hard to miss! Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Following are the best mobile ad networks for serving interstitial ads in 2022: 1.

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InMobi

DECEMBER 15, 2021

Brands have long used advertising to get the word out among consumers. And with consumers flocking to mobile, advertisers have followed suit. With so many options to choose from, should mobile advertising be part of the mix? With so many options to choose from, should mobile advertising be part of the mix?

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InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales. More Americans will be buying from mobile in 2020 than in 2019. Here’s what our research found.

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Monetize More

JANUARY 2, 2023

When you have taken so much time and effort to perfect your app and offer a rich user experience; you may be wondering how you can make solid revenue from it. So, what is Mobile App Monetization? It’s when you find opportunities to earn revenue from your app users. Why do you need app monetization?

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Brid.tv

DECEMBER 28, 2022

Monetizing an app is a great way to generate income and make the hard work of developing an application worth it. However, there are many different app monetization strategies out there, and not all of them will be equally effective. Table of Contents [ hide ] What Is Mobile App Monetization? Who Is Your Target Audience?

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Brid.tv

DECEMBER 23, 2022

The mobile app industry is booming, and it is not predicted to slow down anytime soon. In fact, the current global revenue in the app market exceeds $430 billion. If you’re in the process of developing a mobile application and want to generate revenue from it, you will need to learn how to monetize an app first.

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Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. Questions Covered in the Q&A What defines an in-game ad?

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InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

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Digiday

FEBRUARY 26, 2023

But the ways in which attention metrics are being put to use by media shops is heading in different directions, depending on the holding company media agencies. To oversimplify, it boils down to whether they’re using it as a KPI or a currency. Attention is a highly powerful signal, though unlikely to become a hard currency.” “It

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InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

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Smart-Hub

NOVEMBER 1, 2023

Have you noticed how many times a day you usually go online? And each of these media actually has ads built into them. For this, you should integrate matching demand and supply partners, adjust settings correctly, and let the media trading forge. These ads are commonly used in gaming apps, news apps, and content-rich websites.

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InMobi

APRIL 1, 2019

Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that number keeps growing to new heights every year.

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InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? But, as the number of apps (and brands investing in digital advertising) rose, these one-on-one deals no longer made sense. So, who’s now involved in getting an ad to appear in an app?

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InMobi

MARCH 28, 2019

Do you have a lot of questions about mobile app user acquisition? LEARN MORE Here, we’ve compiled some of the top questions asked by mobile marketers on Quora and provided our answers on how they can differentiate themselves from the millions of apps they’re likely competing against.

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Brid.tv

DECEMBER 21, 2022

Are you an app developer looking to turn your latest mobile game into a source of income? Or perhaps you’re building an OTT app and want to monetize video content? Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks.

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Brid.tv

FEBRUARY 23, 2023

Easy to Implement Great for Beginner Publishers Higher Viewership Ad Display Flexibility Revenue Optimizing and Boosting Works Well With Other Monetization Models AVOD Made Easy with Brid.TV’s Managed Ads Service Rising Popularity of AVOD Platforms The AVOD market size has significantly expanded in recent years. What Is AVOD?

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Basis

JULY 26, 2022

You need to get started using programmatic buying tools, but you’ve never done it before, and you don’t know where to begin. A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. DSPs are integrated into multiple ad exchanges. Join the club.

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InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. According to eMarketer, 81.5%

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Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Looking to monetize your website or blog?

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Connects to multiple demand partners and improves app performance.

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Monetize More

JUNE 1, 2023

Are you looking to monetize your website or app and earn some extra income? Ad networks can offer a lucrative revenue stream for content creators and app developers. Understanding Ad Networks and Monetization What is an Ad Network? Understanding Ad Networks and Monetization What is an Ad Network?

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SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. How Does a DSP Work? What Is a Demand-Side Platform (DSP)?

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RevX

MARCH 31, 2022

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a whopping 200% more brand interactions than all other combined channels. What is Mobile Programmatic Advertising?

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Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. for display ads. ( for display ads. (

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Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! Work With Us The Power of Mobile Marketing With 5.48

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. How Does a DSP Work? Mobile ads: These are ads displayed on mobile devices.

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Lemonads

AUGUST 29, 2021

Digital marketing has undoubtedly transformed the way businesses promote their products and services. What’s more, online promotion methods like mobile affiliate marketing go a step further because they allow advertisers to build strong bonds with consumers and contact prospects at crucial moments during the decision-making process.

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InMobi

APRIL 12, 2019

In order to maximize in-app ad revenues, it pays to have the best app monetization platform in place. But with lots of options out there, how do you choose the best one for your app? How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue?

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MobileAds

JANUARY 24, 2021

There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look for when choosing an ad server for advertisers?

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Single Grain

OCTOBER 2, 2019

Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. Get A Free Consultation.

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InMobi

DECEMBER 14, 2015

Does the rise of ad-blocking tech spell doom for ad monetization in mobile? By now you’ve heard of iOS9’s launch of content blocking technology ( here , here and here ), and the catastrophic doom that will beset any company involved in ad-based monetization in any capacity. That is not how this is set up to work.

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Single Grain

AUGUST 7, 2023

Mobile devices have become a primary channel for reaching prospective customers on the go. As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. adults using mobile devices is only growing.

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