Automatad Inc.

DECEMBER 1, 2023

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content. What Is Video Advertising?

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Smart-Hub

NOVEMBER 1, 2023

Have you noticed how many times a day you usually go online? It’s unlikely that you can count this simple – today, people spend more than 4 hours on the Internet: scrolling through social networks, reading articles on various sites, and watching videos on YouTube. And each of these media actually has ads built into them.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Monetize More

JUNE 1, 2023

Are you looking to monetize your website or app and earn some extra income? Ad networks can offer a lucrative revenue stream for content creators and app developers. But with so many options out there, it can be challenging to find the right one that will yield the highest earnings for your specific needs.

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. How Are These Benefits of Advertising Online Useful for Your Brand? That’s right. With that said, let’s get to it.

Advertising 52

Advertising Retargeting Impressions CPC 52

Automatad Inc.

JANUARY 13, 2023

As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. Thus, it’s no surprise that brands invest heavily in online advertising to reach targeted customers. This attention of the buyers gives both publishers and advertisers a chance to increase their revenue through ads.

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

FEBRUARY 3, 2020

Do you know of many brands that do this? Once a customer is loyal to your brand, you have an excellent opportunity to continue cashing in from this relationship. And you do that by leveraging real-time customer data from UX testing. If this ratio falls, you need to take action to improve your CLV.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? Why does native advertising work? There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are many benefits of native ads, such as increasing brand awareness and building trust among your audience.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

AdvertiseMint

NOVEMBER 3, 2023

This often includes strategy development, keyword research, ad creation, campaign setup, performance analysis, optimization, and continuous testing to ensure ads reach the desired audience at the lowest possible cost while achieving set objectives. Why is PPC Campaign Management Crucial for Businesses?

SEO 40

SEO Click Through Rate CPM ROI 40

Lemonads

MARCH 15, 2021

Starting an affiliate program may be challenging, but this process can have a major impact on your profits and completely transform your business. Below, we’ve put together a comprehensive guide on how to start an affiliate marketing program, plus we’ll also provide tips on choosing the best network. What Is Affiliate Marketing?

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Who Should Advertise on Amazon? When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Single Grain

OCTOBER 3, 2019

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. But you don’t have to. Those numbers also vary by country.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Smart-Hub

DECEMBER 18, 2023

However, you need to know more than the RTB definition to make the most of your ad exchange. Book Your Free Consultation Spot Request a Callback What Does RTB Mean? RTB eliminates all these processes and allows advertisers to deliver their ads to the most relevant audiences within just a couple of seconds (or even faster).

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Single Grain

OCTOBER 2, 2019

With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 Advertisers are able to reach users while they’re viewing their friends’ Stories, watching videos on the platform, and even when they’re scrolling through their messages. The audience.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

JUNE 7, 2019

There are two ways to get people to download your app. The first is by app store optimization, where you optimize your app to rank higher in the organic search results of the App Store for your target keywords. On the other hand, the second method gives you results instantly.

Banner 65

Banner Audience Conversion Impressions 65

Single Grain

SEPTEMBER 20, 2019

If you have a SaaS platform , getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. But is it right for yours? Simply put, “freemium” means that you give away some of your product’s features for free.

Banner 63

Banner Conversion Rate Pop-Up ROI 63

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive. In this article, we’ll help you decide.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

AUGUST 7, 2023

Mobile devices have become a primary channel for reaching prospective customers on the go. As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. adults using mobile devices is only growing.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

Single Grain

APRIL 15, 2021

NFT (Non-Fungible Token) is an asset that you can’t hold in your hand, but you have complete ownership of that asset. Here's a look at some interesting bits of information to spark your curiosity for NFT creation and marketing: The first tweet from Twitter CEO Jack Dorsey was sold as an NFT for $2.9 million : Source.

Non-Profit 131

Non-Profit Marketing SEO Education 131

Single Grain

AUGUST 24, 2023

As a business in today’s ultra-competitive marketplace, if you want to succeed, you have to be better than the rest. Digital marketing agencies promise to navigate these waters on your behalf. Dive in and let’s make the best choice for your business together! Updated August 2023.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

JUNE 16, 2023

Is your company starting a new advertising campaign? Or maybe you’re interested in expanding your existing online ads. If so, you will need to have a better understanding of the different types of online advertising to attract the right consumers and convert leads. They can also be in video format.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

AUGUST 27, 2019

This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. But people who do are still generating incredible results through cold emails. And emails with personalized subject lines generate 50% higher open rates. 21% response rate. Get A Free Consultation.

Banner 103

Banner ROI Conversion Audience 103

Single Grain

JULY 19, 2019

There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. Get A Free Consultation.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. 2) Programmatic Advertising. 3) Chatbots.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. The 31 Best Digital Marketing Campaigns You Can Swipe. A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions.

Marketing 141

Marketing Audience Media ROI 141

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. There is no single magic bullet, but AI allows us to look through mountains of data and make sense of it in a way that a human being couldn’t.”. billion by 2028, according to Statista. General Mills.

Marketing 61

Marketing Retail Ad Targeting Conversion 61