Basis

MAY 7, 2025

With billions of players across the globe, and particularly strong traction with younger audiences, the in-game advertising opportunity is a massive oneyet its still flying under the radar for many media buyers. Gaming is an underutilized advertising channel Gaming offers broad reach with engaged audiences across generations.

Audience 52

Audience Advertising Entertainment Media 52

Adweek

JANUARY 27, 2025

Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.

Demand Side Platform 264

Demand Side Platform Ad Targeting Video Ads Audience 264

VideoWeek

JANUARY 6, 2025

“Reflecting the ongoing success of the channels audience transition to streaming, next year sees the launch of 5, a new parent brand for our linear, digital and streaming audiences. . “2025 is set to be an exciting year for Channel 5,” says Sears. ” Follow VideoWeek on Twitter and LinkedIn. .

Video Ads 52

Video Ads Entertainment Audience Advertising 52

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The post 10 top retail sector video ads of 2021 appeared first on MarTech. Processing.Please wait.

Video Ads 120

Video Ads Retail MarTech Marketing 120

MNTN

FEBRUARY 18, 2025

With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience. Bitrate: 8 MBps recommended File type: Video: H.264,

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Brid.tv

DECEMBER 29, 2023

Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign. Here are some reasons why advertisers end up with ineffective video ads and what they can do to prevent this.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

Martech

OCTOBER 25, 2021

An impact on a business like Facebook, which is consumed on iPhones by a huge segment of its audience, was widely predicted. How Jagran New Media doubled video ad revenue with a managed AdOps service. Jagran partnered with Aniview, a video ad player solution, to manage their AdOps needs internally.

Video Ads 123

Video Ads SEO Ad Server Ad network 123

Martech

MAY 1, 2025

I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?” Testing the platform should be a no-brainer if your audience is on YouTube (and they are). Where should we start?

Education 118

Education Video Ads Audience Conversion 118

Basis

FEBRUARY 7, 2023

For advertisers, this voraciousness for video represents an incredible opportunity to reach audiences in the form of digital video advertising. To help you on your journey, here are some useful digital video-related facts and tips for creating effective digital video ads: Where are people watching digital video?

Video Ads 98

Video Ads Banner Audience Food 98

Adweek

JUNE 20, 2022

YouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time.

Video Ads 246

Video Ads Audience 246

VideoWeek

OCTOBER 27, 2022

“We want to bring the power of video advertising to more brands, no matter their size or level of resources,” said Tanner Elton, VP of US Sales at Amazon Ads. Citing a survey by production company Wyzowl, Amazon said 73 percent of consumers favour video ads, and 88 percent claim video ads have convinced them to buy a product.

Video Ads 111

Video Ads Retail Audience Advertising 111

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form Video Ads For?

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 98

Video Ads Food Impressions Retail 98

Martech

JULY 25, 2024

Additionally, it provides actionable audience insights for content strategy development. AnyAI , a new video platform, lets users create high-quality videos from text input. It also personalizes video recommendations based on user preferences and viewing history. Email: Business email address Sign me up! Processing.

MarTech 117

MarTech Click Through Rate Machine Learning Conversion 117

AdExchanger

APRIL 25, 2024

In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump. The post GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace appeared first on AdExchanger. GSTV is trying to win a larger share of spend earmarked for TV.

Video Ads 95

Video Ads Audience 95

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 120

Audience Conversion Rate Machine Learning Brand Lift 120

MNTN

MARCH 29, 2024

They need their ad dollars in both channels because if they’re looking for any kind of audience, CTV and short-form video channels are where they will most likely be. Because they offer two different kinds of content experiences, audiences don’t view these channels as either/or — and advertisers shouldn’t as well.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

Martech

NOVEMBER 5, 2024

The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time. How well data reflects audience segments, what models are used and the data collection methodology all matter.

Audience 125

Audience Brand Lift Banner Video Ads 125

Digital Remedy

DECEMBER 4, 2024

For this target audience, effective marketing strategies should focus on broad visibility and brand introduction. With Digital Remedy, you can employ a performance approach to social media audience targeting—from look-alike audiences to micro-audience optimization and location targeting that gets you in front of the right people.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Basis

JANUARY 2, 2025

Research shows that 72% of consumers feel the content surrounding an ad can influence their perception of it, and 60% report they are likely to remember a contextually relevant ad. As the programmatic space evolves, leveraging the power of contextual is becoming increasingly essential for effective audience engagement.

Advertising 105

Advertising Retail Cookies Video Ads 105

Digiday

JUNE 27, 2024

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games. Essentially, video is video, no matter where it appears.

Video Ads 80

Video Ads Entertainment Audience Media 80

Ad Monsters

DECEMBER 5, 2024

Mobile gaming, for instance, presents a unique opportunity for advertisers to reach a broad audience across all demographics, ages and groups. The holiday season is highly competitive, with many products vying for the same audience. The key to success is creating great user experiences and capturing genuine user attention.

Real Estate 97

Real Estate Retail Audience Conversion 97

Martech

JANUARY 22, 2025

Instagram ads were up 20% YoY during the 2024 holidays. Marginal sums were also spent on Messenger and Audience Network. A third (32%) of all Amazon ad investment in 4Q was in the demand-side platform (DSP), versus 68% of investment in the Amazon Ad Console. Instagram was 35%. Amazon DSP.

CPM 120

CPM Demand Side Platform Impressions Media 120

Ad Tech Daily

MARCH 17, 2023

The acquisition broadens JW Player’s end-to-end […] The post JW Player Acquires InPlayer to Expand Its Monetization and Audience Insights Offering appeared first on Ad Tech Daily.

Audience 111

Audience Ad Tech Video Ads Media 111

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Targeting different audience segments can prevent overexposure.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Basis

MARCH 17, 2025

Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads. Video ad pricing sharply rose as the elections came to a close. Some of the top inventory suppliers in programmatic channels primarily serve ads on CTVs.

Advertising 94

Advertising CPM Impressions Video Ads 94

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

Digiday

JUNE 10, 2025

The digital video advertising market surpassed $191 billion in 2024 , yet brands face an increasingly difficult challenge: capturing and maintaining audience attention in an oversaturated media landscape. Continue reading this article on digiday.com.

ROI 47

ROI Video Ads Audience Agency 47

VideoWeek

APRIL 28, 2025

US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital Video Ad Spend & Strategy Report, driven by the end of the actors’ strike, a surge in live sports streaming and increased buying via self-serve tools. Audience-indexed linear TV ranked lowest, at 27 percent.

Video Ads 59

Video Ads Media Audience Advertising 59

Brid.tv

APRIL 2, 2025

When Not to Use Mid-Rolls Best Practices for Maximizing Your Mid-Roll Ad Revenue Mind the Ad Frequency Choose Proper Placements Make Them Contextually Relevant Consider Length and Skippability Test Your Mid-Roll Ads How to Add Mid-Roll Ads to Your Website Conclusion Mid-Roll Ads: FAQ What Are Mid-Roll Ads And Should You Use Them?

Video Ads 52

Video Ads Ad Ops Ad network Pop-Up 52

AdvertiseMint

DECEMBER 22, 2024

Sponsored Brands are now offering more exposure in terms of video ads for products and more Amazon DSP ad targeting options are available for brands looking to reach consumers across Prime Video. With compelling visuals and storytelling, video ads offer unique opportunities to engage viewers emotionally and creatively.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Ad Tech Daily

MARCH 6, 2023

NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’

Audience 98

Audience Ad Tech Ad Audience Ad network 98

Single Grain

FEBRUARY 25, 2025

Creative assets, specifically high-quality visuals and cinematography , will better engage your audience. To generate leads from YouTube ads , businesses must understand their audience and target user intent. Creative execution : Effective video ads need engaging, persuasive, and visually appealing content.

Agency 52

Agency Video Ads Audience Search Advertising 52

Ad Beat

NOVEMBER 25, 2024

While programmatic advertising takes the lead by making up 50% of the ad spend, video advertising isn’t that far behind, coming in at 46%. This makes sense, considering the fact that AmEx has a huge global audience of different types of customers. Amazon is a little far behind, with AmEx having spent only $8.1M Source: Adbeat.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Martech

SEPTEMBER 25, 2024

Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.” Thirty-second TV spots and supporting video ads show enthusiastic workers bringing coworkers into the workflow, collaborating with such tools as Canva Docs, Presentations, Video and Whiteboards.

Brand Awareness 117

Brand Awareness MarTech Video Ads Communications 117

illumin

APRIL 16, 2025

From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience. Identify your audience Now that youve identified the goals and objectives as well as the problems you want addressed, the next thing you need to consider is your target audience.

Education 80

Education Advertising Marketing Audience 80

illumin

DECEMBER 3, 2024

Aim for quality over quantity, targeting only the most relevant audiences. Focus on Carbon-Neutral Data Centers: Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers. Use More Energy-Efficient Ad Formats: Some ad formats consume more energy than others.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105