Ad Ops Hero

JANUARY 27, 2021

Online advertising is not about placing ads on the websites to reach the targeted audience. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business. The advertisers and publishers have different platforms to manage their businesses.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange ROI 52

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. Mobile search advertising is on the rise.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

DECEMBER 9, 2022

Eventually it will launch a new.com address for all three, which will be geared specifically towards US audiences. This latest development is a clear sign of the importance of Origin in advancing the audience measurement offerings and a clear sign of commitment from the UK advertiser community,” said ISBA president Margaret Jobling.

Food 52

Food Ad Tech Media Agency 52

InMobi

AUGUST 21, 2013

Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Ad Beat

JANUARY 1, 2020

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

VideoWeek

SEPTEMBER 2, 2022

ASA Targets Sexualised Mobile Game Ads. The Advertising Standards Authority (ASA) has hit out at sexualised advertising within the mobile games industry, often targeting younger audiences. Louise Shorthouse, senior games analyst at Ampere Analysis, added that these ads tend to rely on “shock value” to gain attention.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

InMobi

JANUARY 3, 2013

Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8 billion in 2013 compared to $8 billion in 2012 with display ads on mobile sites and mobile search contributing substantially.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

Martech Series

FEBRUARY 20, 2023

You must comprehend what works for your audience, website, and business objectives in order to optimize your website. A tool that evaluates a website’s mobile friendliness and mobile SEO optimization is known as a mobile SEO page analyzer.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

InMobi

FEBRUARY 19, 2016

In 2016 and beyond, marketers will be able to not only use that data to develop relevant, contextual, and engaging experiences for their audiences, but also use that data to predict which locations and unknown segments will be most responsive to which campaigns and programs in the future.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Adtelligent

OCTOBER 6, 2021

Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible. Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge. UX as a priority.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

FEBRUARY 1, 2023

HubSpot ) Fear-based marketing urges the audience to take action to minimize the FOMO. Page Sage ) 18% of location-based mobile searches result in a sale within one day. About 51.3% of landing page CTA buttons are green. Addressing buyer fears on your landing pages can increase conversion rates by 80%.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

DECEMBER 19, 2023

Top Features: Research Keywords – Find relevant keywords tailored to your business by analyzing search results. Social Media Metrics – Discover which social media content resonates best with your audience so that you can fine-tune for further success.

SEO 98

SEO Click Through Rate Conversion CPC 98

Single Grain

APRIL 14, 2023

Impressions are the number of times your URLs appear in a user’s searches. Higher impressions mean that your SEO strategy is working, and your target audience is seeing your website in the search results. Similarly, an increase in CTR signifies that people are clicking on your website in the search results.

SEO 52

SEO ROI Conversion Rate Impressions 52

Single Grain

JUNE 5, 2023

Forbes ) Most e-commerce sellers use search engines, such as Google Shopping, Bing, and Yahoo, for digital advertising. User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. of paid clicks come from mobile devices. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

MAY 26, 2023

Dive Deeper: 9 Factors that Can Immensely Boost Your Local SEO Mobile B2B SEO Statistics 92.3% of internet users access the internet using a mobile phone. Exploding Topics ) 58.33% of all global website traffic comes from mobile devices. What is the most important SEO element?

SEO 52

SEO Marketing Conversion Rate Click Through Rate 52

Single Grain

FEBRUARY 20, 2024

Support for Voice Search Optimization: With the rise of voice search , structured data helps voice assistants understand the content of your website better, making it more likely that your information will be used in voice search results. By clearly defining the type of your content (e.g.,

SEO 52

SEO Click Through Rate Communications Mobile Search 52

Single Grain

AUGUST 7, 2023

More than two-thirds of the global population use a mobile phone, making mobile advertising a simple way to capture an international audience. Location-based Marketing : Using GPS technology to send marketing messages to mobile users in specific locations. Those are just the statistics for American adults.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

Single Grain

JANUARY 8, 2024

Optimizing your content for these varied elements can enhance your online presence, making your website more accessible and visible to your target audience. As search engines continue to refine their algorithms, the dynamics of the SERPs keep changing, making it a fascinating and challenging aspect of SEO.

SEO 52

SEO Machine Learning Mobile Search Marketing 52

Single Grain

JANUARY 16, 2023

SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. How Zero Search Volume Keywords Can Generate a Ton of Traffic. Mobile SEO Stats. Looking for the latest SEO statistics?

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

DECEMBER 20, 2019

Gallery Ads will appear at the top of mobile search results and feature 4-8 images. As Google increasingly moves away from the text-only search ads, advertisers will have more opportunities to present their products and services in a way that makes the most sense for their business — and their customers. Click To Tweet.

Machine Learning 105

Machine Learning Conversion Rate SEO Audience 105

Single Grain

MARCH 5, 2024

By the end of this guide, you will be equipped with the knowledge and tools needed to ensure that your website not only reaches its target audience, but also delivers a compelling user experience. It should address the needs and answer the questions of your audience (i.e.

SEO 94

SEO Click Through Rate Audience Conversion 94

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Opportunity to reach younger audiences. Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands. Optimize for Voice Search Queries.

Marketing 145

Marketing SEO Conversion Audience 145