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Why Big Brands Are Losing Online Market Share

Martech Series

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! SEO-driven content does just that. Who is their target audience?

Marketing 102
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Website Optimization Tests and Tools Marketers Should Know About

Martech Series

One of the things to master while running a website is search engine optimization (SEO). The placement of your website on Google and other search engines is dynamic. This means that you must keep up with SEO developments if you want to beat the competition. What is website optimization?

SEO 94
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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. SEO tools help you to complete a set of tasks as fast as possible and with as close to perfection as you can get. Here are 31 top SEO tools that will improve your ranking, categorized by free or paid (with freemium options).

SEO 98
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Enterprise SEO Metrics: The Key Metrics to Track for Success

Single Grain

Enterprise SEO metrics are key indicators that help you measure the success of your search engine optimization campaign. For enterprises, optimizing your website for search engines can be particularly challenging because it involves working on large websites consisting of thousands of pages. Let’s begin!

SEO 52
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Maximizing SEO with Schema Markup: Strategies and Benefits

Single Grain

Schema markup, a form of structured data, helps search engines understand the content of your website, thereby enhancing its presence in search results. Elevate Search Rankings ​​Introduction to Schema Markup Let’s take a quick look at what schema is, a brief history of it and why it’s important for SEO.

SEO 52
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33 Essential B2B SEO Statistics Every Marketer Should Know

Single Grain

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization.

SEO 52
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Digital Advertising Guide

Adtelligent

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Mobile search advertising is on the rise.