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Digital Advertising Guide

Adtelligent

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. Mobile search advertising is on the rise.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen.

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Trending Sources

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Forbes ) Most e-commerce sellers use search engines, such as Google Shopping, Bing, and Yahoo, for digital advertising. User Guiding ) Amazon’s digital advertising revenue will increase over the next few years. Statista ) US e-commerce companies are expected to spend $34 billion in advertising. User Guiding ) Only 36.4%

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

More than two-thirds of the global population use a mobile phone, making mobile advertising a simple way to capture an international audience. App-based Marketing : Creating branded apps or advertising within existing apps. Mobile Search Ads : Paid ads that appear in mobile search engine results.