Smart-Hub

OCTOBER 20, 2023

Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience. The time may vary, but naturally, it’s 3 or 5 seconds.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Martech Series

JANUARY 30, 2023

Hyper personalization in digital campaigns is the ideal goal, and audience fragmentation seems to be its greatest challenger. Looking to media formats that can support one to one and targeted one to many could yield improved ROI. A million permutations is not necessary, but you need more than you think.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

MNTN

FEBRUARY 6, 2024

With the rise of cord-cutting and the popularity of streaming services, connected TV advertising has become an increasingly important channel for marketers looking to reach consumers in a fragmented media landscape. Additionally, advertisers can avoid paying for ads that do not reach their intended audience. What is OTT Advertising?

Advertising 98

Advertising Viewability Retargeting Audience 98

Adtaxi

APRIL 7, 2022

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. Audiences change and digital tactics are ever-evolving.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Basis

APRIL 25, 2024

In 2023, approximately 22% of all online ad spend was lost to ad fraud, and mitigating fraud ranked as one of the biggest concerns around media investment this year by US brands and agencies. But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Martech

NOVEMBER 21, 2023

Inputs for ‘top-of-funnel’ activities (or even to help move customers through the loop) We can use conversion data to create a more segmented audience for campaigns to acquire new customers and help push customers through the loop (retargeting for cart abandonment, for instance).

Conversion 110

Conversion Marketing Communications Retargeting 110

MobileAds

DECEMBER 1, 2020

Gone are the days where advertisers target the audience with “one-ad-fits-all” solutions. In today’s world of highly targeted campaigns, if your ad campaign doesn’t have unique creative designs for specific segments of audiences, you might not be able to reap the full fruits of your marketing campaign. CMP Vs. DCO .

ROI 52

ROI Retargeting Impressions Audience 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. The components of adtech.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

AdvertiseMint

NOVEMBER 15, 2023

This action can be diverse, ranging from making a purchase, signing up for a newsletter, to downloading an ebook or even sharing content on social media platforms. Validation of Marketing Strategies When visitors convert, it indicates that the marketing efforts are aligned with the audience’s desires and intent.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. For example, a Saturday morning kids show is going to have a different target audience compared to a Sunday night football game, and have ads that reflect the change in audience.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

MobileAds

DECEMBER 5, 2020

Here, a unique blend of the best creative elements and media strategy can help ensure the best possible marketing efforts. Just like DCO, the programmatic creative helps the advertisers to continually refine the ads to deliver the right messages to the most appropriate audience on suitable devices. Retargeting information.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

RevX

MAY 5, 2022

Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. A transparent marketplace expands insights and allows more tangible ROI measurement. Audience Relevancy. What’s holding advertisers back? Inventory Quality.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Martech

OCTOBER 28, 2021

Researching relevant keyword phrases and relevant locations are great ways to categorize your audience and craft an ideal customer profile (IDP). In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy.

Marketing 114

Marketing Account-Based Advertising Retargeting MarTech 114

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? What Is Facebook Retargeting? Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting. NOW WITH MORE!

Retargeting 110

Retargeting Conversion Audience Banner 110

AdvertiseMint

OCTOBER 19, 2023

As more people use the web daily, online ads provide affordable exposure to targeted audiences. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! On social media platforms, YouTube, and search engines. You’re not alone.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

InMobi

AUGUST 26, 2018

From email and personalization tools to measurement and creative optimization tools, the various digital marketing platforms aim to provide capabilities, customer data and insights to maximize advertising and marketing ROI for advertisers. they cannot run retargeting campaigns effectively on Day Zero itself with InMobi.

MarTech 52

MarTech ROI Retargeting Ad network 52

MNTN

JANUARY 13, 2023

Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. This video advertising channel has the ability to reach a large audience in a powerful way.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

PrograMetrix

SEPTEMBER 8, 2021

ABM can be applied to a myriad of marketing channels including email, social media, webinars, events, and direct mail. Without further ado, let’s explore the advertising tactics you can implement to reduce media waste and improve your advertising ROI. 5 B2B Programmatic ABM Strategies that Improve ROI.

Advertising 52

Advertising ROI Audience Retargeting 52

AdvertiseMint

JULY 17, 2023

The solitary campaign setup aims at your intended audience throughout their customer experience. That means you no longer have to divide your ads into different layers of the sales funnel, such as prospecting, retargeting, and retention. Targeting helps them show ads to the best audience.

Machine Learning 52

Machine Learning Retargeting ROI Social Advertising 52

PrograMetrix

JUNE 9, 2021

Additionally, leveraging CBD consumer data, an omnichannel media strategy, and a variety of compelling ad formats to engage your audience are all tactics CBD marketers can deploy to grow awareness, consideration, sales, and repeat purchases. What’s the media source that makes this possible? Connected TV / OTT Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Ad Ops Hero

MARCH 25, 2023

Paid Media - effective paid strategies with clear ROI. Gain Access to Predictive Insights With Google Analytics 4 While looking at past behaviors is helpful in understanding your audience, it doesn’t help you make proactive decisions. For most businesses, predictive analytics can significantly impact retargeting campaigns.

Audience 64

Audience SEO Machine Learning GDPR 64

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

InMobi

JUNE 20, 2019

1) Don’t Let Preconceptions Affect How You Create Your Target Audience Segments For many brands, it’s easy to assume that the target audience they’ve been marketing to via TV ads or other legacy channels for decades should be the same people they should be marketing to within mobile.

Marketing 52

Marketing Retargeting A/B Testing Video Ads 52

InMobi

OCTOBER 7, 2019

How can they provide their message to the right audience and deliver a great brand experience? In fact, both Lenovo and Cars.com have used consumer surveys pushed out through apps to gain a deeper understanding of their audiences and market positions. But what does this mean for marketers?

Marketing 52

Marketing Viewability Food Rich Media 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

AdvertiseMint

JANUARY 21, 2024

Social Media Focused These tools automate social workflows to give your community manager a break. All designed to: Help teams grow subscriber lists Increase audience engagement Boost sales revenue It’s a digital marketing platform you can leverage without big budgets or headaches. Just more leads and sales within reach! #4.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

InMobi

SEPTEMBER 2, 2014

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Once their email is captured they would receive the deal of the day for 12 days.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

Lemonads

MARCH 11, 2021

As part of the adjustment, Affiliate Advertisers , affiliates , media buyers , and other stakeholders need to educate consumers about IDFA tracking, what its benefits are from their perspective, and how to activate this feature. For example, features like campaign retargeting and lookalike audiences depend heavily on IDFA.

Affiliates 52

Affiliates Retargeting Audience Manufacturing 52

Lemonads

AUGUST 18, 2020

As you can imagine, with their i mpressive massive scale, unique content consumption data, and world-class AI technology , they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “ brand-safe” environment ! All thanks to their brilliant algorithm !

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Single Grain

MARCH 28, 2023

SaaS companies rely on online channels to reach their target audience, and pay-per-click advertising provides an effective way to drive traffic to their website or dedicated landing page and convert prospects into customers. Traditional companies may have a broader target audience. It should weave into your PPC value proposition.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Customized targeting and retargeting options available to improve CTRs. Ever seen those rich media or video ads on Snapchat that cover the whole screen either annoying the viewer or embarking their interest in the ad?

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. These ads are placed within specific time slots, targeting audiences tuned into shows, news, or events at predetermined times. But what is linear TV and how does it work?

Advertising 98

Advertising Audience Retargeting Food 98

Single Grain

NOVEMBER 22, 2019

While social media marketing often goes through changes and updates, hiding likes on Instagram is a seismic shock for many marketers. How will removing likes on Instagram impact audience engagement and brand loyalty? How to Increase Website Traffic through Social Media. However, change is afoot. Get A Free Consultation.

Media 141

Media Marketing Brand Awareness Ad network 141

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels.

CPC 105

CPC Conversion Conversion Rate Audience 105

Martech Series

DECEMBER 22, 2022

Snapchat is one of the most widely used social media platforms in the world among the younger generation especially. Reportedly, it was Reggie Brown who came up with the idea of a social media app that can allow users to post photos and videos that can disappear from the site after a few moments. With Snap Ads, Marriot Bonvoy saw a 3.4x

Audience 86

Audience ROI Media Advertising 86