PubMatic

MAY 25, 2022

What’s become clear to me is that mobile advertising needs a character like Beane to shake up the way media is bought today. Many media buyers are missing out on higher performance and better pricing because they are following common assumptions rather than testing alternative options. Gaming for Brands.

Mobile Ads 57

Mobile Ads Impressions Audience Media 57

MNTN

NOVEMBER 3, 2022

Mobile and social media advertising used to be a one-two punch for advertisers. When both avenues arrived on the scene, they offered something unique that no other ad channel had: the ability to target specific audiences, measure campaign performance, and always reach the consumer—as most people always have their mobile device on hand.

Mobile Ads 52

Mobile Ads Brand Awareness Audience Advertising 52

MobileAds

JANUARY 20, 2021

Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Global mobile data traffic grew nearly 70%. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. There’s no such thing as a universal ad format.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Digital Turbine

JUNE 13, 2022

Mobile Ad Spend Expected to Hit $350 Billion This Year . And according to the latest research, revenue is nowhere near slowing down with mobile ad spend expected to hit $350 billion this year. So while marketing certainly might get easier, it still will be those that can be nimble and flexible who will find success.

Mobile Ads 52

Mobile Ads Advertising Food Marketing 52

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Over the decades, advertisers had templates in place for all these media. But then digital happened.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

Martech

OCTOBER 6, 2021

Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. In the OOH space, digital transformation is all about providing seamless access for the right advertisers to reach the right audience.

Media 92

Media Mobile Ads Agency MarTech 92

InMobi

SEPTEMBER 20, 2018

Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said they experienced difficulties with finding and reaching target audiences through mobile ads.

Mobile Ads 52

Mobile Ads Cookies Click Through Rate Audience 52

Digiday

FEBRUARY 8, 2024

Mark Slade, vice president of brand, Digital Turbine Advertisers are hyper-focused on the next wave of mobile ad targeting. Without immediate action, however, research shows that even if they meet the challenge of navigating Google’s Privacy Sandbox later this year, they’ll still be wasting 65% of their ad spend.

Advertising 72

Advertising Mobile Ads Ad Targeting Audience 72

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Digiday

NOVEMBER 5, 2023

For years, mobile game developers have used user acquisition tools such as AppLovin’s AppDiscovery program to get their products in front of targeted demographic groups via mobile ads. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Now, it can happen within a week.”

Mobile Ads 80

Mobile Ads Audience Media Marketing 80

illumin

FEBRUARY 20, 2024

Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior. Here are some of the types of mobile ads used today.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Perhaps this new technology can help marketers reach audiences on mobile? times more engaging than longer-form content. billion by 2025.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

VideoWeek

APRIL 13, 2023

Video ad revenues reached $47.1 Connected TV and retail media are also expected to grow this year, due to the scale and addressability offered by these media channels. Nevertheless, online revenues still delivered double-digit growth, driven by diversification in ad spend. While H1 2022 saw social media grow by $1.8

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

AdvertiseMint

OCTOBER 20, 2023

Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

VideoWeek

APRIL 23, 2024

Targeted investment Indeed the loss of targeting capabilities can have signficant ramifications for digital ad spending. In 2022, Apple’s privacy changes saw mobile ad spend slow to 4 percent growth, according to the research. Meanwhile digital out-of-home spending saw similar growth, up 12 percent for a total £841 million.

Cookies 59

Cookies Advertising Entertainment Retail 59

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

InMobi

SEPTEMBER 27, 2016

There are various micro-moments that present themselves throughout the event, and advertisers need to find creative ways to engage an audience that is constantly second-screening. These events, amongst others, offer advertisers a chance to reach a larger audience, across the various micro-moments that present themselves during an event.

Mobile Ads 52

Mobile Ads Audience Advertising Media 52

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. What Is a Mobile Ad Network. Marketplace 3.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

InMobi

NOVEMBER 30, 2012

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel.

Ad network 40

Ad network Mobile Ads Rich Media Entertainment 40

VideoWeek

APRIL 9, 2024

Roche concurs that the resulting loss of measurability and addressability would “send the industry back 20 years” in terms of publishers’ ability to engage with audiences. He notes that publishers can currently sell 50 percent of their audience, the proportion that supports cookies.

Cookies 119

Cookies Mobile Ads Agency Audience 119

Ad Monsters

FEBRUARY 20, 2024

The analysis revealed several key issues highlighting the challenges media companies, advertisers, and the broader industry face in adapting to Privacy Sandbox-mandated changes. Unlike current practices, buyers still receive the page URL in ad requests.

Cookies 96

Cookies Ad Exchange Mobile Ads Audience 96

MNTN

OCTOBER 14, 2022

But CTV impacts consumer purchasing decisions in both the short and long term, Menkes explains, and “lasts twice as long as non-video media.”. Even Apple TV+ Is Thinking About Ads Now eMarketer Apple is the next streamer to cave into the ad-supported video (AVOD) trend. Connected TV in the News. Here’s what we found.

ROI 98

ROI Marketing Mobile Ads Advertising 98

Smart-Hub

NOVEMBER 1, 2023

And each of these media actually has ads built into them. Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion in 2024.

Advertising 82

Advertising Mobile Ads Retail Entertainment 82

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

MNTN

MARCH 22, 2024

Before the digital marketing revolution of the past few decades, advertisers had to cast a wide net and hope that they were lucky enough to get their content in front of the right audiences. One new strategy is location-based marketing , which allows advertisers to filter audiences by geography. That problem is a thing of the past now.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

Digiday

SEPTEMBER 12, 2022

Experts say podcast listeners are a sticky audience, and the content offers more flexible ad formats. The variety in ad formats and devices to reach consumers is helping drive interest to this medium – from earbuds and speakers to smart home devices and car listening. billion this year, according to research firm WARC.

Marketing 70

Marketing Audience Media Mobile Ads 70

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The digital media scene has had a shake-up since 2024 began. They are instead created by advertising companies and other online platforms for tracking, re-targeting, and ad-serving purposes.

Advertising 97

Advertising Cookies First-Party Cookies Pop-Up 97

Digital Turbine

AUGUST 5, 2022

Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. By partnering with the Digital Turbine team, audiences were able to engage with the product in gamified and entertaining opportunities of the mobile gaming industry. Hasbro, Inc.

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Ad Monsters

NOVEMBER 30, 2023

Chrome subsequently started filtering out ads that don’t comply with the Better Ads Standards in 2019, also making tools available to publishers to mitigate negative ad experiences on their properties. Could it be that it’s time to reassess what audiences consider intrusive or annoying ad experiences?

Machine Learning 90

Machine Learning Ad Tech Audience Mobile Ads 90

Martech Series

OCTOBER 12, 2022

Comcast Advertising conducted the study in partnership with MediaScience, a leading provider of lab-based audience research. higher for the same ads viewed in the big screen “TV” environment compared to the “mobile digital” environment. Many of us know instinctually that TV ads are memorable.

Advertising 83

Advertising Mobile Ads MarTech Impressions 83

Media Math

MAY 10, 2022

Changing browser policies and data privacy legislation mean a strong identity strategy is critical for advertisers who want to continue targeting audiences and measuring campaign performance. Two classes of identity solutions are competing to replace third-party cookies and mobile ad IDs. What are identity solutions?

Cookies 72

Cookies Mobile Ads Audience Advertising 72

RevX

NOVEMBER 7, 2022

From audience segmentation to campaign optimization and reporting, it is designed to be precise, scalable, customizable, and highly-efficient. Popular Posts A Beginner’s Guide to Incrementality Testing Improving Campaign Execution with Kush Shah Mobile Ad Creative Excellence: An Introduction to the Essential Ad Formats.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

InMobi

JUNE 11, 2019

For many performance marketers today, online advertising and offline advertising are seen as two totally separate, distinct ways to reach target audiences. A great beginning use case for combining the two strategies is with a campaign that combines billboards with targeted in-app mobile ads.

Advertising 52

Advertising Mobile Ads Audience Media 52