Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts How Ryan Mayward Is Expanding Walmart Connects Retail Media Empire Walmarts scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers. The takeaway? Every ad dollar can be tied to real outcomes. [05:00]

Retail 130

Retail Media Fashion Audience 130

Ad Monsters

NOVEMBER 20, 2024

A confluence of events in 2024 is dramatically reshaping media buying, which has major implications for publishers. Advertisers want good content and real audiences. After a year of weeding MFA from their media buys, advertisers and their agencies are leaning into premium content provider relationships to see how they can drive growth.

Audience 105

Audience Advertising Cookies Retail 105

Adweek

MAY 1, 2024

Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP).

Demand Side Platform 340

Demand Side Platform Audience Advertising Retail 340

Martech

OCTOBER 29, 2024

Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades. AI follows conversion impact amongst your target audience’s interactions with top, middle and bottom of funnel content.

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Audience Brand Awareness Marketing Conversion 121

Adweek

JANUARY 16, 2025

With the fate of TikTok hanging on a Supreme Court ruling, news and entertainment publishers are taking steps to prepare for a social media landscape without the popular vertical video app.

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Audience Entertainment Media 319

Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. This is especially useful in the fast-paced, trend-driven world of social media. For instance, when iOS 14.5

Media 130

Media Advertising Conversion Rate Machine Learning 130

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 130

ROI Media Audience Ad Inventory 130

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. This is why brands must rethink their media strategies and redefine how success is measured.

Media 130

Media Impressions Audience Conversion 130

Adweek

JUNE 10, 2025

NWSL and theSkimm pitch more women's sports in media deal as newsletters and podcasts would feature highlights and recaps, but focus on soccer players beyond the confines of the game.

Audience 130

Audience Media Marketing 130

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3%

Retail 121

Retail Media Retargeting Audience 121

Adweek

APRIL 13, 2025

Media's job has changed: Instead of owning attention, you have to earn participation.

Audience 273

Audience Media 273

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 119

Media Ad Tech Retail Display Advertising 119

Adweek

NOVEMBER 14, 2024

Throughout history, emerging trends in mass media have shaped election outcomes. In 2008, Barack Obama's campaign first channeled the emerging power of social media to crowdsource funding and engage a younger, more diverse population of voters,

Audience 327

Audience Media 327

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

Retail 124

Retail Media Conversion Advertising 124

Adweek

JUNE 6, 2025

At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing. We look at engagement, global reach, audience,” Vates said.

Retail 188

Retail Entertainment Audience Media 188

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. to engage hyperlocal audiences more effectively.

Media 123

Media Advertising Ad Ops Non-Profit 123

Ad Monsters

JANUARY 2, 2025

Retail media is on track to hit $106 billion by 2027, with giants like Amazon and Walmart dominating, while innovators like Instacart, Kroger, and Home Depot carve out specialized niches. In 2023, eMarketer called retail media the third and likely the biggest wave in digital media. of US retail media spend in 2024. #3:

Retail 104

Retail Media Retargeting Brand Awareness 104

Adweek

DECEMBER 9, 2024

And by subverting stereotypes, brand leaders can also change how our culture views old age, AARP chief brand officer Barbara Shipley told a New York audience this month. This post was created in partnership with AARP Authentic portrayals of aging will help marketers tap the huge spending power of older consumers. At a "Brand Genius".

Audience 262

Audience Marketing Media 262

Adweek

DECEMBER 20, 2024

Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts.

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Retail Media Audience Agency 257

Adweek

MARCH 13, 2025

Publicis Media-owned agency Spark Foundry has nabbed two Omnicom Media Group (OMG) executives to join its investment practice. She joined Omnicom Media. She joined Omnicom Media.

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Agency Audience Media 229

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Dig deeper: 2025 predictions for top B2B paid media channels 2.

Advertising 91

Advertising Media Conversion Audience 91

Adweek

MARCH 21, 2025

GroupM's global brands can now efficiently target audiences in China thanks to DeepSeek's capabilities.

Media 288

Media Audience Agency 288

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future. Discovery, and Xumo.

Ad Tech 159

Ad Tech Media Audience Advertising 159

Adweek

MAY 3, 2024

Beyond the Derby's layers of tradition that include bourbon-soaked mint juleps, big hats, bugling and blankets of roses, there is a growing audience that is seeing and interacting with sports marketing far differently than. For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years.

Media 336

Media Audience Marketing 336

Adweek

JANUARY 15, 2025

This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur between platforms.

Media 287

Media Audience Marketing 287

Ad Monsters

JANUARY 24, 2025

In-Store Media Will Become Essential for Purchase Decisions Approximately 9 in 10 Americans are worried about the rising cost of living, which means many shoppers are weighing their brand choices more carefully. Physical stores represent a major media channel. Yet this privacy shift won’t slow retail media’s momentum.

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Media Retail Advertising Cookies 109

Digiday

MAY 13, 2025

This years Digiday Media Awards winners celebrate the power of partnerships and emerging technologies. This human-centric approach allowed audiences to see the U.S. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Media 80

Media Food Ad Tech Audience 80

AdExchanger

DECEMBER 2, 2024

If a brand has first-party data and a little inventory of its own, dollars to doughnuts it’ll launch a media network. But over the past year, companies with financial information have also started getting […] The post Western Union Is Banking On First-Party Data To Woo Brands To Its New Media Network appeared first on AdExchanger.

Media 117

Media Retail Audience Marketing 117

Adweek

MAY 13, 2024

The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The "Latin Boom" was so powerful, that it heralded the inception of the.

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Audience Advertising Media Agency 324

Basis

JUNE 2, 2025

Commerce media has all the characteristics of a digital advertising channel that brands of all kinds cant afford to ignore. What began with retailers has expanded into travel, payments, and other sectors rich in transactional dataempowering advertisers to connect with targeted audiences in relevant moments with personalized messages.

Retail 59

Retail Media Cookies Audience 59

Marketing Dive

JUNE 5, 2025

Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2

Media 63

Media Cookies Agency Retail 63

Adweek

NOVEMBER 21, 2024

Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively restrictive audience scale.

Audience 354

Audience Media Marketing 354

Adweek

MARCH 11, 2025

With the collaboration, Ramp customers will be able to reach audiences alongside premium content through Universal Ads, which includes inventory from networks such as A+E Global Media, AMC Networks,

Ad Inventory 196

Ad Inventory Advertising Audience Media 196

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 116

Ad Ops Machine Learning Audience Ad Targeting 116

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience.

Click Through Rate 127

Click Through Rate A/B Testing MarTech SEO 127

AdExchanger

NOVEMBER 19, 2024

But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course.

Advertising 109

Advertising Audience Media CPM 109

Adweek

FEBRUARY 18, 2025

Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are skeptical of brand-speak and polished marketing campaigns, preferring real, authentic voices. The new secret to meeting your customers where they are is your employees' personal brands.

Audience 254

Audience Marketing Media 254